digitale marketing - een speeltuin voor de marketeer

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RCA group

Presentatie door Jan Vanthienen (CRM verantwoordelijke McCain) tijdens seminarie voor VKW Limburg op 30 maart 2010.

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Vanessa
30/03/1968
vanessa@gmail.com

+20%

jan.vanthienen@mccain.com
www.linkedin.com/in/vanthienenjan

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RCA Group showcased this presentation during #engagorday. Objective of this presentation was to show how De Lijn started their social media engagement very modest, but is now more and more evolving into one of the examples on how a public company should communicate with his customers. Webcare has become a very important part of customer satisfaction and helps De Lijn with strengthening their reputation. With RCA Group we helped De Lijn for more then a year and a half on what to expect and how to involve as a public transport company on social media. A very important aspect of this preparation was the online monitoring we did with Engagor. It allowed us to get a very good picture on what to expect as soon as we went officially online. A good preparation, with adequate advice and the help of a great team at De Lijn resulted in a very good case study that we are proud to show to you in this deck! We hope that it may be of interest to you and in case of questions or remarks, please do not hesitate to contact us at dieter@rca.be

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