My presentation on phone identity at MobiCamp San Antonio.

1. Your Phone is You
MobiCamp San Antonio

2. Smartphone Penetration

3. You always have your phone with you
People will miss their phone before they miss
their wallet
With social media your phone contains more of
your information than any other device
With network advancements it's hard NOT to be
connected
Obama pushing for 98% connectivity by 2016

4. Smartphones can do so much
Social media applications have most usage
Facebook leads smartphone apps
Pandora accounts for around 20-25%
Digital reading has reached critical mass
Amazon eBooks sales top physical books
You can map your ride or run with your phone
You can control your DVR remotely with your
phone
You can monitor your home with your phone
MobiWatcher is one example

5. Starbucks Mobile Payments

6. What's coming?
Mobile wallets are in the works
Most banking applications are pseudo-wallets
Starbucks app was a good first start
Contactless payments are on the way
Connected cars are now and more to come
Ford paved the way with Sync/My Ford Touch
GM, Toyota, BMW and others are introducing
more in 2012
DoT Connected Car Challenge to help think of
more ways

7. MyFord Touch

8. What are the challenges?
Protecting that identity
So much to lose if you lose your phone
Apple offers service to wipe the phone
Norton Security provides app for Android
NFC creates concept called Secure Element to
lock card info
Platforms are not standard yet
Ford based on Microsoft Embedded
Automotive
GM OnStar based on Android

9. Questions?