14. Tactic: Cross-Media Optimization Blog In 2012, 43% of U.S. Companies will use their blog formarketing purposes compared to 34% in 2010. Opportunity: Public participation Collaboration Added Value: SEO & Mobile
15. Facebook Tactic: Cross-Media Optimization 750M users Opportunities: Video Real-time information Real-time dialogue Event promotion B2B and B2C relations Page to Page Added Value: SEO & Mobile
16. Tactic: Cross-Media Optimization Twitter 175M users Opportunities: Search operators Monitor conversations Build relationships Establish credibility Publish news and events Added Value: SEO & Mobile
17. Tactic: Cross-Media Optimization Linkedin 100M users Opportunities: Professional networks Industry relevant groups Establish credibility Dialogue and discussion Added Value: SEO & Mobile
18. iTunes Tactic: Cross-Media Optimization 200M users with podcast access Opportunities: Sharable audio format Subscription-based updates Searchable by topic Added Value: SEO & Mobile
19. Flickr Tactic: Cross-Media Optimization 51M users Opportunities: Photo sharing groups Galleries and slideshows Searchable by keyword Embed options Added Value: SEO & Mobile
20. Foursquare Tactic: Cross-Media Optimization 10M users Opportunities: Geo-targeting Mobile marketing Brand loyalty Facebook connect Twitter sync Added Value: SEO
21. e-Newsletter Tactic: Cross-Media Optimization Opportunities: Marketing database Promotional reach Analytical insight Strengthen relationships Increase web traffic Shareable format Grow likes/followers Added Value: Mobile
22. Tactic: Cross-Media Optimization Google+ 10M users Launch July 2011 Opportunities: Sync & Share (Gmail, Docs, Spreadsheets, Calendar, Places, Video, Search, RSS, Maps. etc.) Group text
23. Tactic: Cross-Media Optimization Mobile Growth: 36% of U.S. mobile consumers now have smart phones. (Nielson, April 2011) Opportunities: Reach on-the-go Geo-targeting Text marketing Apps and games
24. Tactic: Cross-Media Optimization Mobile 750M users 50% access via mobile 51M registered users 91% of mobile phones have photo/video capability Over 2B views each day Over 100M mobile views 175M users 50% access via mobile 10M users 100% access via mobile (35,000 new users daily)