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Getting Out The Vote




                 October 10, 2006
Paid for by Democracy for America, www.democracyforamerica.com,
               and not authorized by any candidate.
Tonight’s Trainers




          Arshad Hasan                             Robby Mook
        Democracy For America                   Maryland Democratic
           Training Director                Coordinated Campaign Director
        DFA Night School Host



2   Questions? Email training@democracyforamerica.com
Agenda and Goals

       • Prepare for Election Day
       • Most effective Election Day tactics
       • Execute Election Day




3   Questions? Email training@democracyforamerica.com
Key Principles

                             • Vote Goal
                                -Number of votes the campaign needs
                             • Responsibility
                                -Your part of that goal
                             • Accountability
                               -Your benchmarks on the way to the goal




4   Questions? Email training@democracyforamerica.com
What is GOTV? ?

    • Get Out The Vote
    • Targeted: We’re only getting out our
      supporters
    • Starts before Election Day



5   Questions? Email training@democracyforamerica.com
Campaign Vote Goal
                               Est. Turnout = 22,108    Est. Turnout = 936
Est. Turnout = 52,134
                               50% +1 = 11,055          50%+1 = 469
50% +1 = 26,068
                               52% = 11,496             52% = 487
52% = 27110


              State Senate                                     Precinct
              District 17                                      8-02
                                       Smith
                                       Township




6   Questions? Email training@democracyforamerica.com
Getting to the Goal




7   Questions? Email training@democracyforamerica.com
Early Voting
                       • Strike supporters’ names
                         who’ve already voted
                       • Contact early voters until
                         they vote
                       • Remainder goes into your
                         Election Day GOTV
                         universe

8   Questions? Email training@democracyforamerica.com
Targeting


    • Blind pull precincts – 65%
      Dem performance
    • Identified supporters who
      haven’t voted yet



9    Questions? Email training@democracyforamerica.com
What Works
             Efficacy
                                     Voter Contact Tactics:
0.08
0.07
                                     1) Direct Mail
0.06
                                     2) Literature Drops
0.05
                                     3) Voice to Voice contact by phone
0.04

                                     4) Person to Person contact by door
0.03
0.02
                                         canvassing
0.01
  0
       Direct Lit Phone Door
        Mail Drop  Call Knock




 10    Questions? Email training@democracyforamerica.com
Roles for Election Day
                                          •   Phone banking
                                          •   Door knocking
                                          •   Vote checking
                                          •   Driving
                                          •   Poll visibility

Tip: Better to do one task really well, than spreading
       volunteers thin. Prioritize volunteer tasks.

11   Questions? Email training@democracyforamerica.com
Calculate Volunteer Shifts
      Smith Township Needs
      Vote goal = 11,496
      Early Vote = 2875
      Remaining Voters = 8622
We can make:
•    25 GOTV phone contacts contacts/hr
•    8 GOTV door contacts/hr
•    3 hours to a volunteer shift
So we will need…
•    345 volunteer phone hours (115 vol. shifts), OR
•    1078 volunteer door hours (360 vol. shifts), OR
•    90 Phone shifts (6750 voters) + 78 Canvass shifts (1872 voters)


12   Questions? Email training@democracyforamerica.com
Materials for Election Day
                                      •   Precinct maps
                                      •   Walk list of supporters
                                      •   Phone list of supporters
                                      •   Election day scripts
                                      •   Precinct kits also include:
                                           •Campaign literature
                                           •Pens
                                           •List of important numbers
                                      •   FOOD!!!

     How long will it take to print all your materials? Start early!



13   Questions? Email training@democracyforamerica.com
Volunteer Meetings and
             Staging Areas
     • Volunteer meeting
       - motivate
       - review plan
       - re-affirm commitment
     • Election Day staging areas
       - review plan
       - send out volunteers
       - follow up



14   Questions? Email training@democracyforamerica.com
Homework

          • Vote Early (if you can)
          • Contact your employer and
            take Election Day off
          • Find a local GOTV at
            www.DFALink.com


15   Questions? Email training@democracyforamerica.com
Thank you for joining us!

         Learn more about the DFA Training Academy at:
              www.democracyforamerica.com/training


              Need to catch up on earlier Night School presentations?
             Order previous semesters on DVD (and help keep Night School free):
                 https://contribute.democracyforamerica.com/nightschool




16   Questions? Email training@democracyforamerica.com

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D F A G O T V

  • 1. Getting Out The Vote October 10, 2006 Paid for by Democracy for America, www.democracyforamerica.com, and not authorized by any candidate.
  • 2. Tonight’s Trainers Arshad Hasan Robby Mook Democracy For America Maryland Democratic Training Director Coordinated Campaign Director DFA Night School Host 2 Questions? Email training@democracyforamerica.com
  • 3. Agenda and Goals • Prepare for Election Day • Most effective Election Day tactics • Execute Election Day 3 Questions? Email training@democracyforamerica.com
  • 4. Key Principles • Vote Goal -Number of votes the campaign needs • Responsibility -Your part of that goal • Accountability -Your benchmarks on the way to the goal 4 Questions? Email training@democracyforamerica.com
  • 5. What is GOTV? ? • Get Out The Vote • Targeted: We’re only getting out our supporters • Starts before Election Day 5 Questions? Email training@democracyforamerica.com
  • 6. Campaign Vote Goal Est. Turnout = 22,108 Est. Turnout = 936 Est. Turnout = 52,134 50% +1 = 11,055 50%+1 = 469 50% +1 = 26,068 52% = 11,496 52% = 487 52% = 27110 State Senate Precinct District 17 8-02 Smith Township 6 Questions? Email training@democracyforamerica.com
  • 7. Getting to the Goal 7 Questions? Email training@democracyforamerica.com
  • 8. Early Voting • Strike supporters’ names who’ve already voted • Contact early voters until they vote • Remainder goes into your Election Day GOTV universe 8 Questions? Email training@democracyforamerica.com
  • 9. Targeting • Blind pull precincts – 65% Dem performance • Identified supporters who haven’t voted yet 9 Questions? Email training@democracyforamerica.com
  • 10. What Works Efficacy Voter Contact Tactics: 0.08 0.07 1) Direct Mail 0.06 2) Literature Drops 0.05 3) Voice to Voice contact by phone 0.04 4) Person to Person contact by door 0.03 0.02 canvassing 0.01 0 Direct Lit Phone Door Mail Drop Call Knock 10 Questions? Email training@democracyforamerica.com
  • 11. Roles for Election Day • Phone banking • Door knocking • Vote checking • Driving • Poll visibility Tip: Better to do one task really well, than spreading volunteers thin. Prioritize volunteer tasks. 11 Questions? Email training@democracyforamerica.com
  • 12. Calculate Volunteer Shifts Smith Township Needs Vote goal = 11,496 Early Vote = 2875 Remaining Voters = 8622 We can make: • 25 GOTV phone contacts contacts/hr • 8 GOTV door contacts/hr • 3 hours to a volunteer shift So we will need… • 345 volunteer phone hours (115 vol. shifts), OR • 1078 volunteer door hours (360 vol. shifts), OR • 90 Phone shifts (6750 voters) + 78 Canvass shifts (1872 voters) 12 Questions? Email training@democracyforamerica.com
  • 13. Materials for Election Day • Precinct maps • Walk list of supporters • Phone list of supporters • Election day scripts • Precinct kits also include: •Campaign literature •Pens •List of important numbers • FOOD!!! How long will it take to print all your materials? Start early! 13 Questions? Email training@democracyforamerica.com
  • 14. Volunteer Meetings and Staging Areas • Volunteer meeting - motivate - review plan - re-affirm commitment • Election Day staging areas - review plan - send out volunteers - follow up 14 Questions? Email training@democracyforamerica.com
  • 15. Homework • Vote Early (if you can) • Contact your employer and take Election Day off • Find a local GOTV at www.DFALink.com 15 Questions? Email training@democracyforamerica.com
  • 16. Thank you for joining us! Learn more about the DFA Training Academy at: www.democracyforamerica.com/training Need to catch up on earlier Night School presentations? Order previous semesters on DVD (and help keep Night School free): https://contribute.democracyforamerica.com/nightschool 16 Questions? Email training@democracyforamerica.com