Planning for Digital media strategy execution

1. DIGITAL MEDIA STRATEGY

2. THE TRUTH
“WE DON’T GO ONLINE.
WE LIVE ONLINE.”

3. COVID19
REALITY
• The world is now exposed to new ways of
life, socializing and work
• Disruptions in product supply chains
• Growth in E Commerce
• Virtualization
• Flexi working hours
• Working from home
• E Learning
• Side hustles to make ends meet
• A great opportunity for Digital Marketing

4. RECOMMENDED MEDIA
MIX
More investment on Video and Content
Marketing to ensure our Target
audience understands your
products and how it works

5. JOB TO
DO
CREAT A
CONTENT
CALENDER
Consistent
virtual digital
conversation with
customers as
opposed to one off
engagements
SCHEDULE
INTERACTIVE
LIVE STREAMS
ONLINE
CAMPAIGNS
STRATEGIC
PARTNERSHIP
S
MEDIA
BUYING
CREATE
DIGITAL
DATABAS
E

6. KP
I
Business
Drive revenue growth through digital marketing
Campaign
Visibility to intended Target Audience.
Measure Click-throughs and video views leading to sales leads
Media Buying
Reach: Click to conversion rates; Video Views; Leads;
Impressions; Clicks; Result rate & ROI