The global mobile app market will top $ 77 billion this year. However, less than 0.1% of all mobile apps will enjoy commercial success. If you want to dominate the App Store and Google Play, you should learn from the best. MSQRD, one of the most popular apps from 2016, turned to face recognition. Pokémon GO made a bet on Augmented Reality and won big. What are the latest trends in mobile app development? Get the answers here!

1. Latest Trends
In
Mobile App
Development

2. THE GLOBAL MOBILE APP MARKET WILL TOP
$ 77 BILLION THIS YEAR
41.1
77
101.1
0.0
20.0
40.0
60.0
80.0
100.0
120.0
2015 2017 2020
$, in billion
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3. GOOGLE PLAY AND THE APP STORE ARE
BOOMING
1.0
1.8
2.6
1
1.5
2.2
0.0
0.5
1.0
1.5
2.0
2.5
3.0
2013 2015 2017
Google Play App Store
All rights reserved © 2017 R-Style Lab

4. All rights reserved © 2017 R-Style Lab
However, less than 0.1%
of all mobile apps will enjoy
commercial success

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Want to join the winners?
Check out these
mobile app development trends!

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ANDROID-FIRST IS REAL

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ALTHOUGH APP STORE STILL MAKES 90%
MORE REVENUE
4.4
8
0.0
1.0
2.0
3.0
4.0
5.0
6.0
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8.0
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Google Play App Store
$, in billion

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GOOGLE PLAY DOMINATES THE EMERGING
MARKETS
28.3
57.5
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
2016 2020
$, in billion
Asia Pacific Mobile App Market

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AND GETS 100% MORE DOWNLOADS
200.0
100
0.0
50.0
100.0
150.0
200.0
250.0
Google Play App Store
in millions
Google Play vs. App Store Downloads (2016)

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As a result, 50% of
mobile app developers now
prioritize Android

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CHATBOTS GROW
STRONG

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Smartphone owners now spend
85% of mobile time in apps.
However, only 5 apps –
including Social Media and
messengers – see heavy use

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That’s why Skype, Forbes,
Sephora and other tech-savvy
companies build chatbots –
lightweight AI apps
that interact with customers

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• Facebook, Telegram and Kik launched
bot development platforms last year
• Between 2017 and 2021, the global
chatbot market will be growing at a CAGR
of 37%
• 63% of consumers think brands should
be contactable through messengers

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WITH CHATBOTS, YOU CAN…
Increase brand awareness
Improve customer services
Distribute and monetize content
Boost sales

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ACCESSIBILITY IS A
THING

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TARGET USERS WITH SPECIAL NEEDS
US Population (318.9 million)
18.6
81.4
%
People w/ disabilities Others

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54% of users with disabilities
own a smartphone and
don’t want “special apps”

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HERE’S WHAT YOU SHOULD DO
• Create several mixed-ability use
scenarios
• Design simple user interfaces
• Employ voice recognition technology

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FOCUS ON INNOVATION

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THESE ARE THE BEST IOS APPS OF 2016
• Prisma (AI, neural networks)
• MSQRD (3D face tracking technology)
• Quartz (messaging UI)
• Vogue (Snapchat-like functionality)
• Meditation Studio (great UX)

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BIGGEST GAME? POKÉMON GO, OF COURSE
4.0
6
16.0
20
21
0.0
5.0
10.0
15.0
20.0
25.0
Slither.io
(2016)
Clash
Royale
(2016)
Draw
Something
(2012)
Candy
Crush
Saga
(2013)
Pokémon
GO (2016)
daily users, millions
Most Popular US Mobile Games

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Now popular apps either use
cutting-edge technologies or
provide real value to users

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What makes your app
idea special?

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HERE’S HOW TO SUCCEED IN 2017
• Conduct proper marketing research
• Invest in MVP
• Embrace innovation
• Avoid feature creep
• Address a reliable Android & iOS app
development company

26. All rights reserved © 2017 R-Style Lab
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ask@r-stylelab.com
SOURCES:
http://r-stylelab.com/company/blog/mobile-technologies/mobile-app-development-trends-for-2017-
beyond
https://www.statista.com/statistics/266210/number-of-available-applications-in-the-google-play-
store/
https://thenextweb.com/apps/2016/01/20/google-play-had-twice-as-many-app-downloads-as-
apples-app-store-in-2015/#.tnw_Gxtk2blE
http://r-stylelab.com/company/blog/it-trends/ai-chatbot-next-big-thing-or-another-gimmik
http://venturebeat.com/2016/02/10/the-app-economy-could-double-to-101b-by-2020-research-firm-
says/
https://dzone.com/articles/11-mobile-app-development-trends-to-stay-in-2017
http://hubpages.com/games-hobbies/Pokmon-GO-Whats-out-there-for-AR-Games