How to Make One of Those Insanely Viral Quizzes That You're Seeing Everywhere

1. How to Make One of Those
Insanely Viral Quizzes That
You’re Seeing Everywhere
Presented by:
Owen Fuller, Chief Qwizard
Qzzr | @owenfuller | linkedin.com/in/owenfuller

2. Encore Webinar
Register at:
go.qzzr.com/smw-encore
Wed, March 4 at 2:00pm EST
“How to Make One of Those Insanely Viral Quizzes That
You’re Seeing Everywhere”

3. Fit Marketing Case Study

4. Who are these guys?

6. Tens of thousands of quizzes being taken millions of times
World’s best publishers, brands and agencies

7. My goals
1. Expose a hot content medium (quizzes)
2. Show how to drive social traffic and generate
leads with quizzes
3. Share success stories and techniques
4. Get you started with some quiz concepts you can
create today

8. There is a renaissance
happening
Hieroglyphics Paper Billboards
Mail
Email
Blogs
TV
Digital images
Video
Surveys/polls
Infographics
Lists
Quizzes

9. And it’s something we hated while
we were in school
Type to enter text

12. Wait, what about surveys?
Under the hood of a quiz is a survey… that
people actually want to take… and share with
hundreds of their friends.

13. Why are quizzes so irresistable?
Engaging, Nourishing, and…
All about ME!!!

15. “Stop telling me interesting and useful
things about myself”
- Said no one, ever.

16. 81% completion rate
2:27 average time
5% lead conversion rate

18. The road is being paved by
mega-publishers
Number one article on NY Times in 2013 was a quiz
Eight of the top ten most shared articles
in the last eight months were quizzes
(BuzzSumo, April 2014)
Nine of the top ten most shared stories on Facebook
in January, 2015 were quizzes

19. What about the rest of us?

20. The worlds’ simplest quiz tool

25. Social Media Week Limited Offer
Pro Annual $239.20 (20% Discount)
See Jason

26. Three jobs social media mavens
hire a quiz to do:
1. Drive social traffic
2. Collect qualified leads
3. Present targeted calls-to-
action and offers

29. You don’t need a big channel
• 0 likes, 6 comments
• Taken 70,000+ times
• Over 750x Social Lift

30. You don’t need a hot topic
• Wildest dream was that 1,000
people would take the quiz
• 70,000+ have taken it today

32. Case studies
Kettlebell Fever
490 impressions | 90 leads | 18.4% conversion rate

34. Case studies
Kissmetrics quiz

35. What businesses are most excited
about
Turning this Into this

38. Roadmap to a viral quizzes
Choose quiz type and title
Do your research and gather media
Create and embed
Share and promote
Measure, learn, and improve

39. Proceed with caution

40. It’s ok to break these rules if you’re doing it on purpose

41. Right answers No right answers

42. Tips for graded quizzes
Choose a compelling title
• Are you a ____ expert?
• Can you pass the ___ test?
• The world’s hardest ___ quiz
• Are you a true ____?
Keep your quizzes fair and clear
• Limit the number of answers to each question
• Remove any friction from the process
Show feedback
• Give more information about the right answer
Make people feel good about their results
• 45% of shares on graded quizzes come from 100% scores
• Assign outcomes. “You got 90%. You’re a genius!”

43. Tips for outcome quizzes
Choose a compelling title
• Which ___ are you?
• What ___ do you actually belong in?
• What kind of ___ are you?
Create shareworthy outcomes
• invoke awe, laughter or amusement (BuzzSumo)
• help people define themselves,
nourish relationships & get the word out about
causes they love (NY Times)
• make it a “feel-good, look-good” mechanism
Build a process
• Identify outcomes
• Map differentiating factors
• Be creative with your questions and answers

44. What titles/topics would work for
me?
What content resonates with your audience?
What are the most shared topics?
What topics get the most questions?
What topics are most controversial?
Are there decisions that people struggle to make?
Are there topics that are misunderstood?

45. “Are you a candidate for Lasik Surgery?”
“Should you be wearing glasses to drive?”
“Do you know the seven common mistakes new
contact wearers must avoid?”
“Which frames match your style?”
“Give yourself an eye exam.”
“Do you need special lenses?”
The wild world of…
optometry

47. Research and gather media
See: images and qzzr

48. Create and embed your quiz

49. 2 cups Context
Share and promote your quiz

50. 2 cups ContextBasic promotion channels
• Facebook
• Website or blog
• Email or newsletter
• Twitter
• LinkedIn
• Forums
• Communities

51. Measure, learn and improve

52. Virality takes a pinch of luck
You can control consistency

53. Does technique matter?

54. That depends….
do you like
results?
Drive Social Traffic Collect Qualified LeadsPresent Targeted Offers

55. 10. Show me something cool

56. 10. Show me something cool

57. 9. Ask me interesting questions

58. 8. Be fair

59. 7. Reel me in with your title

60. 6. Help me feel sufficiently
assessed

61. 5. Feed me

62. 4. Stay on topic

63. 3. Make me laugh
“Laughter is the shortest distance between two people.”- Victor Borge

64. 2. Give me something to brag
about

65. 1. Make me an offer I can’t refuse

66. Bottom line:
Just go make something
remarkable!
Get started at Qzzr.com

67. Thanks!
Questions?
Owen Fuller
Chief Qwizard, Qzzr

68. How to Make One of Those
Insanely Viral Quizzes That
You’re Seeing Everywhere
Presented by:
Owen Fuller, Chief Qwizard
Qzzr | @owenfuller | linkedin.com/in/owenfuller