Technology to improve social media ad ROI.

1. Qurater Business Edge
Big Data Approaches for Customer Acquisition

2. Founding Team
Rakshit Daga
Founder & CEO
Sumit Mishra
Founder & CTO
Prashanth Adiraju
Co-Founder &
Chief Product Officer
Each founding member brings 15+ years experience defining, developing & selling technology
products

3. Shopping behavior changing rapidly
80%
Checking
prices online
before walking
into store
1/3
Checking
prices on their
mobile while
in store
Webrooming
69% of consumers
(18-36 age)
vs.
50% likely to
showroom
Showrooming
50% of online buyers
checked the product
in a physical store
74%
Of the customers
rely on
social media to
guide their
Online/offline
purchases
Consumers want tailored promotions and communications
to their individual purchasing habits & this drives sales

4. Direct response campaigns majority share, but social
lags search in effectiveness
6.00%
5.00%
4.00%
3.00%
2.00%
1.00%
0.00%
CTR comparison of Social vs. Search
facebook
Google
(adwords)
0.20%
5.23%
Social Lags
Search

5. Opportunity to improve Social media targeting
Social networks
have scale -
enormous user
bases and deep
databases.
$17.0B
2017
$4.7B
2013
Social data gains
more value the
closer to the source
you get--that is, to
individuals and to
what they express
about themselves on
social platforms ......
30+%
CAGR
But with current ad
targeting .......
Social Media Ad spend

6. Purchase intent context
is getting lost

7. Qurater provides
the deepest social
ad targeting
intelligence for
specific high value
DEMOGRAPHIC
Age, Gender
PERSONAL
City, Birthday, Education, Workplace, Education
SOCIAL
Likes, Interests,
CONTEXT
Purchase Intent
Find the right customers with verticals
better targeting and reach them
efficiently

8. Our goal - help Brands improve social media ad ROI
facebook
CONTEXT
Demographic,
personal, social &
behavioral
QURATER
CONTEXT
Profiles from social
conversations
6.00%
5.00%
4.00%
3.00%
2.00%
1.00%
0.00%
Retail CTR
facebook
Google
(adwords)
0.20%
5.23%
Opportunity to
improve is
significant

9. Qurater profiling approach
Social profiles
discovered
based on user
activity &
conversations
Price segmentation (interest in a price point)
Intent to buy (“I want to buy”, “where can I buy”)
Based on user action (likes on brands fb page)
Based on conversation type (service feedback)
Interest in competitors brands
Specific to the
industry/brand

10. Qurater Context
• Deeper understanding of vertical specific dimensions (e.g. price
segments, product features)
• Purchase intent – specific intent to buy a product
• Aggregate Customer intent – brand/product demand prediction
based on social signals (positive or negative)
• Correlation models tying verticals – e.g. A person interested in a
high value car is more likely to buy a premium phone or buy
premium fashion accessories.

11. What Qurater provides

12. Opportunities
discover based on industry
specific dimensions
Social
Profiles
Develop funnels based on
specific criteria and for
targeting
Leads
generate based on your
sales funnel (profiles)
Analytics
actionable insights based
on industry specific
dimensions
Email
targeting
Personalized messages &
offers
Ad optimization
facebook & twitter
integration

13. Improved ad targeting with Facebook integration
CTR
Interest targeting lets you
target everyone who has
expressed a specific
interest in any topic
CPA
Interest,
demographic
targeting
Context (Purchase
intent) targeting
Qurater integration with
Context targeting lets you target
everyone who has expressed
purchase intent for a specific
product
facebook
(custom audiences)

15. Technology summary
Source Agnostic Data Discovery,
Mining & Structure Extraction
Cloud scale – Massive Volumes Of
Data
Technologies for improved ad targeting & to reach users efficiently
State of the art NLP / Machine
Learning to derive industry specific
dimensions
Customizable analytics with industry
leading visualization techniques

16. Qurater Roadmap
1 high value
vertical
(technology)
fb integration
3 high value
verticals
(auto,
retail/ecommerce)
Correlation
Self-sign up
tw integration
TODAY In 6 MONTHS

17. Qurater Proposition for Brands
• Discover social profiles with purchase intent for Brand’s
portfolio
• Develop a new/efficient channel to reach customers
• Improve social media ad ROI thru better targeting (fb, tw)
• Generate product demand insights (social buzz as a
proxy) A social ad targeting platform with deep intelligence and optimized
brand’s sales efforts

18. The opportunity we are after
Social Media Ad spend Improve ROI of Social Media
$17.0B
2017
$4.7B
2013
30+%
CAGR
$20M
Business Opportunity
Deep intelligence for
Improved Ad targeting

19. Qurater provides the
deepest social ad
targeting intelligence for
specific high value
verticals.
DEMOGRAPHIC
Age, Gender
PERSONAL
City, Birthday, Education, Workplace, Education
SOCIAL
Likes, Interests,
CONTEXT
Purchase Intent
Find the right customers with
better targeting and reach them
efficiently