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2. X founded in St. Louis, Missouri, in 1901, by John
Francis Queeny. His father in law was Emmanuel
Mendes de X a wealthy sugar factory owner active in
Puerto Rico .
The company's first product was the artificial
sweetener saccharin, which it sold to the Coca-Cola.
Question 1
Through a process of mergers and spin-offs between
1997 and 2002, X made a transition from chemical
giant to biotech giant.
Identify the company?

3. Monsanto is a publicly traded American multinational chemical,
and agricultural biotechnology corporation headquartered in
Missouri.
Answer1
Queeny who was still an employee of Meyer Brothers Drug
Company then, sank his savings and money borrowed from a
Chicago soft drink supplier into his new company to produce
products for the food and pharmaceutical industries. He named
the company after his wife, whose maiden name was Olga
Monsanto.
In 1902, Monsanto Company gained a respectable reputation
manufacturing saccharin, the company's first product. In 1903 to
1905, their entire saccharin output was shipped to the growing
soft drink company in Georgia called Coca-Cola.
Monsanto’s acquisition of Calgene Inc., DEKALB Genetics, and
other biotechnology firms between from 1997 to 2002 made it a
leader in the development and production of genetically modified
crop seeds.

4. This former CEO, Jon Rubinstein has come out in the
open against HP, three years after the latter acquired
____.
Question 2
He said. "If we had known they were just going to
shut it down and never really give it a chance to
flourish, what would have been the point of selling
the company? I think the deal we had with Verizon
really hurt us, but who knew that at the time? These
things are all hindsight."
Fill in the blank.

5. Palm, Inc., was an American smart phone manufacturer
headquartered in California, that was responsible for products
such as the Pre and Pixi as well as the Treo and Centro smart
phones.
Answer 2
In April 28, 2010, Hewlett-Packard announced it would
purchase Palm at $5.70 a share for $1.2 billion in an all-cash
deal.The acquisition was completed on July 1, 2010. The deal
gave HP another chance to enter the mobile-device market
while sending a lifeline to Palm .
The Palm global business unit was to be responsible for
webOS software development and webOS based hardware
products, from a robust smartphone roadmap to future slate
PCs and netbooks.
However, in August , 2011, HP announced that it would
discontinue production of all webOS devices, including
smartphones and tablets.

6. Created in the early 2000s, this interactive search
engine had President Bill Clinton as its spokesperson.
Question 3
Its name is derived from the Swahili words ‘Hakuna
Matata’ which meant – No Worries.
Which search engine?

7. Accoona was an internet company having offices in
Jersey City, New Jersey and Shanghai,China. Their
main product was a search that claimed to use
artificial intelligence to better understand searches .
Answer 3
The name Accoona is derived from the Swahili
phrase, Hakuna Matata, which means “don’t worry
be happy
Accoona received a lot of attention after selecting
former U.S.President Bill Clinton as a spokesperson
on December 8, 2004.
After IPO problems, Accoona shuttered their doors
on October 5, 2008.

8. X was a monk and cellar master at the Benedictine
abbey in Hautvillers.
He had pioneered a number of winemaking
techniques: being the first to blend grapes in such a
way as to improve the quality of wines.
Question 4
In recognition of X, a brand of the same name which
produces vintage champagne exists, which is
currently owned by LVMH.
ID X?

9. Dom Pérignon was a French Benedectine monk who made
important contributions to the production and quality
of champagne wine in an era when the region's wines were
predominantly still red.
Answer 4
He pioneered a number of winemaking techniques: being the
first to blend grapes in such a way as to improve the quality of
wines.He perfected the art of producing clear white wines
from black grapes by clever manipulation of the presses. He
also introduced corks (instead of wood), which were fastened
to bottles with hemp string soaked in oil in order to keep the
wines fresh and sparkling.
The famous champagne Dom Perignon the
prestige cuvee of LVMH(Moët Hennessy • Louis Vuitton )
, is named for him.

10. In 1968, X founded X Ltd., a coat shop in the York
Hotel in New York City, with $10,000.
The first X collection was a line of "youthful,
understated coats and dresses" featured at the New
York City store, Bonwit Teller.
Question 5
In 1969, he, who was later described as "the
supreme master of minimalism," appeared on the
cover of Vogue magazine.
By 1971, sportswear, classic blazers as well as
lingerie were added to his women's collection
portfolio.
Which fashion magnate had such an accidental and
yet such a humble beginning?

11. Calvin Klein Inc. is a fashion house founded by American
fashion designer Calvin Klein.The company is headquartered
in New York] and is currently owned by Phillips –Van
Heusen.
Answer 5
By 1981, Fortune figured Klein's annual income at $8.5
million a year. In the mid-1970s, he had created a designerjeans craze by putting his name on the back pocket. Klein's
design assistant at the time.
In the 1980s, as the designer-jeans frenzy reached its alltime high, Calvin Klein introduced a highly successful line of
boxer shorts for women and a men's underwear collection
which would later gross $70 million in a single year
In mid-December 2002, Calvin Klein Inc. (CKI) was finally
sold to shirt maker Phillips –Van Heusen.

12. Identify the logo below.
Question 6
This company markets many well-known North
American brands, such as Betty Crocker, Yoplait,
Colombo, Totino’s, Jeno’s,Trix,Lucky Charms etc.

13. General Mills, Inc. is an American Fortune 500
corporation, primarily concerned
with food products headquartered in Minneapolis.
Answer 6
The company markets many well-known North
American brands, such as Betty, Crocker, Yoplait,
Colombo, Totino’s, Jeno’s,Green Giant,Trix, Cheerios,
Lucky Charms etc.
Its brand portfolio includes more than 100 leading
U.S. brands and numerous category leaders around
the world.

14. X was made specially prepared for the visit of
Queen Margharita in 1889.
This modern invention became a craze after the
1930s when famous companies started selling it.
Question 7
The circular thing which prevented X from hitting
the box it was packed in was patented in 1985 after
the application for the patent was filed in 1983.
What is X ?

15. Pizza is an oven-baked, flat, round bread typically
topped with a tomato sauce, cheese and various
toppings. The modern pizza was invented in Naples,
Italy.
Answer 7
The archetypal pizza, Pizza Margherita, was invented
in 1889, when the Royal Palace of
Campodimonte commissioned the Neapolitan
pizzaiolo Raffaele Esposito to create a pizza in honor
of the visiting Queen Margherita.
Of the three different pizzas he created, the Queen
strongly preferred a pie swathed in the colors of the
Italian flag: red (tomato), green (basil), and white
(mozzarella). Supposedly, this kind of pizza was then
named after the Queen as Pizza Margherita.

16. This phrase has turned into a metaphor about the
power of innovation, and is frequently taken literally.
Question 8
There have been more than 4,400 patents issued by
the United States Patent and Trademark Office for
new ____________, with thousands more
unsuccessful applicants, making them the "most
frequently invented device in U.S. history".
Fill in the blank

17. Build a better mousetrap, and the world will beat a path to
your door is a phrase attributed to Ralph Waldo
Emmerson in the late nineteenth century.
Answer 8
The phrase is actually a misquotation of the statement:
If a man has good corn or wood, or boards, or pigs, to sell,
or can make better chairs or knives, crucibles or church
organs, than anybody else, you will find a broad hardbeaten road to his house, though it be in the woods.
—Ralph Waldo Emerson
In 1889, seven years after Emerson's death, came the
invention of the current standard of mousetraps.
The phrase has turned into a metaphor about the power of
innovation, and is frequently taken literally, with more than
4,400 patents issued by the United States Patent and
Trademark Office for new mousetraps, with thousands
more unsuccessful applicants, making them the "most
frequently invented device in U.S. history

18. There are many companies that would love to hate
Microsoft.
Question 9
The principal enemies of Microsoft are commonly
referred to as NOISE.
If N stands for Netscape, O for Oracle, I for IBM, S for
Sun Microsystems, what does E stand for?

19. E `stands for Everyone else.
Answer 9
NOISE was a popular acronym coined in
the 1990’s for the informal alliance
formed by Netscape, Oracle,IBM & Sun
Microsystems aimed at curbing the
dominance of Microsoft.

20. X Technologies, Inc., is an software and services
company that provides data management and
integration solutions.
Question 10
It has supplied its products to the US Intelligence
Community and the Department of Defence,
amongst others.
Recently however, the infamous PRISM program (the
clandestine electronic surveillance program allegedly
operated by the NSA since 2007) was also credited to
the same company.
ID X.

21. Palantir Technologies, Inc. is an American computer
software and services company, specializing in US
government customers, and since 2010, financial
customers.
Answer 10
Palantir Gotham (formerly known as Palantir Government)
integrates structured and unstructured data provides
advanced search and discovery capabilities, enables
knowledge management, and facilitates secure
collaboration.
Palantir Gotham is used by counter-terrorism analysts at
offices in the US Intelligence Community and the
Department of Defence, amongst others.
Palantir is the most popular company name referred when
discussing those who have supported the U.S. Government
in the development of massive surveillance project PRISM.

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