1. Dr. Rafiq Zakaria Campus
Millennium Institute
of Management
Presentation on
Presented By:
Quazi Ghous Mohiuddin
MBA Ist Year Roll No. 29
Guide By:
Dr. Anwar Akhtar
2. Introduction About Company
Bajaj Auto is a major Indian vehicle manufacturer
started by Jamnalal Bajaj from Rajasthan in the
1930s.
Bajaj Auto came into existence on 29 November
1945 as M/s Bachraj Trading Corporation Private
Limited.
Bajaj Auto makes and exports automobiles,
Scooters, motorcycles and the auto rickshaw.
The company is headed by Rahul Bajaj who is worth
more than US$1.5 billion
3. About Industry
In 1953, the government of India and the Indian
private sector initiated manufacturing processes to
help develop the automobile industry.
In 2009, the automobile industry is expected to
see a growth rate of around 9%
The automobile industry in India happens to be
the ninth largest in the world.
5. History
The Bajaj Group was formed in the first days of
India's independence from Britain.
Bajaj Auto had been formed on November 29, 1945
as M/s Bachraj Trading Ltd. and obtained a
manufacturing license from the government 11 years
later. And in the next year 1960, Bajaj Auto became a
public limited company.
Rahul Bajaj became the group's chief executive
officer in 1968.
6. Achievements
The company has been vested with India’s lagest
exporter of tow and three wheelers, 196710 units in
2004-05 a great 26 percent jump over the previous
year.
Discover DTSi is one most successful bike of
Bajaj Auto ltd. on Indian roads in 2004.
Bjaj Auto Ltd. Sales have increased by approximately
21 percent in the year 2004-05, which exeeds Rs.
65.4 billion, a record in the history of the company.
13. Exports
Bajaj Auto, Indian number two, two wheeler
manufacturers are looking towards foreign shores to
help increase their sales.
the company sold 1.37 lakh three wheelers out of
which 81000 were exported while 55000 were
retailed in India.
Bajaj Auto also sold 10.27 lakh motorbikes during
July to September out of which 3.43 lakhs were
exported while 6.85 lakhs were for Indian markets.
14. Organizational Structure
Name Designation
Abraham Joseph Chief Technology Officer
Vice President (Human
Amrut Rath
Resources)
C P Tripathi Vice President (CSR)
D J Balaji Rao Director
D S Mehta Director
Eric Vas President (New Projects)
J N Godrej Director
Company Secretary &
J Sridhar
Compliance Officer
J Sridhar Secretary
16. SWOT Analysis
Strength:
Highly experienced management.
High export to domestic sales ratio.
Great financial support network
Product design and development capabilities.
High performance products across all categories.
17. Weaknesses:
Hasn't employed the excess cash for long.
Still has no established brand to match Hero Honda's
Splendor in the Market.
Not a globally recognizable brand
18. Threats:
The competition catches-up any new innovation
in no time.
Threat of cheap imported motorcycles from China.
Margins getting squeezed from both the
directions (Price as well as Cost)
TATA Ace is a serious competition for the three-
wheeler cargo segment.
19. Opportunities:
Double-digit growth in two-wheeler market.
Untapped market above 180 cc in motorcycles.
More maturity and movement towards higher-
end motorcycles.
Growing world demand for entry-level motorcycles
20. Conclusion
Bajaj Auto is a major Indian Automobile manufacturer.
It is India’s Largest and the World’s 4th largest two and
three wheeler maker.
BAL is committed to prevention of pollution, continual
improvement of environment performance and
compliance with all environmental legislation and
regulations.
They always believe in providing the customer 'value
for money' and keeps an special eye upon quality,
safety, productivity, cost and delivery.
21. Suggestion
The company needs to review its products line-up and
launch new products to cater the changed demand.
Bajaj need to adapt to the latest trends. The company
needs to tap the export market more efficiently as there
is a huge potential to make India as the world's two-
wheelers production base.
Bajaj needs to look for joint ventures abroad. It
needs to target the young age group more effectively
