The document discusses opportunities in the mobile services industry in Vietnam. It notes that smartphone sales are increasing and capturing a larger share of the mobile market. It argues that to survive, mobile retailers need to shift their focus from just selling devices to providing mobile services. It provides examples of companies like Q-Mobile, Samsung, and HTC that offer additional services like content, makeup tutorials, and insurance to attract and retain customers. The key to leadership, the document states, is mobile services which can better meet customer demands and differentiate companies in the competitive market.

1. THỜI CƠ “ VÀNG ” CỦA DỊCH VỤ MOBILE Presented by Huynh Minh Tuan VAS Business Development Manager Hanoi, 15.09.2011

3. MARKET OVERVIEW

11. MARKET TREND

13. MOST IMPORTANT KEY AS LEADING ROLE

14. WHAT DO WE THINK? MOBILE PHONES NOW IS JUST ONE OF OUR VERY BASIC PRODUCT

16. KEY SUCCESS FACTOR MOBILE SERVICES IS THE ONLY KEY TO BE AS A LEADER and TO SURVIVE ON THIS BATTLEFIELD .

18. CASE 1: Q-MOBILE http://www.muabansieutoc.com/ads/rao-vat/Dien-Thoai-Cac-Loai/view/128073/Q7-Can-Ban-Q-Mobile-M22.html

19. http://raovat.maxland.vn/showthread.php?17264-HCM-Ban-Samsung-Ch-t-335-chinh-hang-bao-hanh-den-8-3-2013 CASE 2: SAMSUNG

20. http://www.tinhte.vn/dien-thoai-144/ban-htc-desire-moi-99-9-fullbox-bao-hanh-1-nam-happy-care-823178/ CASE 3: HTC

21. MOBILE CONTENT MOBILE MAKE-UP PERSONAL CARE

22. SERVICE FLOW OFFERING CUSTOMER BENEFITS BY THEIR RIGHT DEMAND Happy Care Skin NDS LPK

23. STRATEGIC PARTNER Lost & Found Global Money Transfer Extended Warranty Mobile Insurance Mobile Payment e-Banking

24. Huynh Minh Tuan VAS Business Development Manager mobile: 098-902-1737 email: [email_address]