An overview of the next generation qualitative tools available and how to choose one that meets your needs Since the big explosion of next generation qualitative research methodologies and tools, a myriad of options have surfaced. But how do you choose one that meets your needs and enhances your value proposition? This session will show you the most popular next generation research tools out there – from text-based chat options to participant-driven video –, what each one brings to the table, and how to choose a tool based on the value of its offering.

1. so many options, so little time!
an overview of the next generation qualitative tools and
choosing one to meet your needs
presented by John Williamson
CEO & founder, Qualvu
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2. questions as we go?
 q&a box
 twitter #IQualvu or @Qualvu
 email sales@qualvu.com
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3. about Qualvu
Advanced solution for qualitative research
 proprietary platform – design.collect.deliver.share. – greatly streamlines
process via web-based software
 video-based self-driven ethnographies (attitudinal & behavioral)
 goal: better data, process, analysis, and decisions
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4. why IQ
New digital world of research
new opportunities
new levels of consumer access
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5. what you will gain from IQ
 Elevate value you provide
 Discover new methodologies
 Learn how to engage consumers via digital tools
 Take your research into any candid setting
 Expand your reach by delivering insights that inspire
stakeholders and decisions
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6. three things you’ll learn today
the promise of innovation in the
research space
the most popular digital qualitative
tools available
how to choose a tool that meets
your needs
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7. good news! the qualitative research process
looks the same today
design
select stimuli
develop screener and
discussion guide
finalize project
design and schedule
collect
select conduct interviews
deliver
analyze data/insights
debrief stakeholders
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prepare deliverables

8. so what has changed?
innovation is mostly happening in how data processed
keep in mind:
new options are only better if they provide a better outcome
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9. Online Bulletin Boards Real Time Chat
Intercepts
Webcam Interviews
Facial Recognition
Software Online Communities
lots of innovative
collection solutions
Social Network
Monitoring Asynchronous Video
Flip Cam Ethnographies
Smartphone Video Apps
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10. what do these options offer?
quick deployment
cost-efficiency
IDI dynamics
higher response rates
access to hard-to-reach targets
do I have to give anything up?
absolutely not!
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11. collecting online qualitative data
is the easy part
turning data into breakthrough intelligence
is where all the value creation exists
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12. digital solutions beyond collection
the internet…
• aids the distribution of RFPs
and proposals
• facilitates client-stakeholder
collaboration
• provides more efficient data
management and analysis
• allows the publication and
distribution of reports and data
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13. a summary of today’s options
• online synchronous video
– global reach in IDI setting
– F2F, non-verbal, richness of visual + voice
– no travel
– limited scale, speed
– probing human inhibitors + bias
• online asynchronous video
– global reach in personal diary setting
– highly scalable
– relies on personal, solo feedback for depth + richness
– mobile cams enhance ethnographic observations
• online text-based options
– less expensive option
– highly scalable and global
– message board and live chat options
– text, image only restrictions
– anonymity
• monitoring and secondary research
– least expensive option
– highly scalable and global
– data may be irrelevant
– limitations in accessible data
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14. but how do you choose one that
meets your needs?
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15. design:
start with a goal in mind
target
one-on-ones
or groups
stimuli
setting
confidentiality
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16. collect:
it’s about the quality of the insights
digital
time
collection
constraints
tools
convenience
credibility
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17. deliver:
turning digital data into decisions
qualitative research goes beyond collection. it’s about generating
actionable recommendations that guide business decisions.
in-depth
analysis or deliverable
topline
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18. share:
becoming a thought partner
stakeholder
involvement and
engagement
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19. wrap up: all factors to keep in mind
time constraints
one-on-ones or groups
target stimuli
setting
digital collection tools confidentiality
credibility stakeholder involvement
deliverable
convenience
in-depth analysis or topline
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20. IT’S ABOUT GREAT RESEARCH
WITHIN NEW TECHNOLOGY OPTIONS
Strategic
Do you really understand the strategic impact and decisions to be
made?
Accuracy in Data
Does the tool give you the ability to engage consumers truthfully
where and whenever relevant and during a moment of truth?
Efficient Data Processing
Does the tool allow you to easily digest, search, organize and
analyze data – maximizing strategic focus and value?
Data immemorial
Does the tool provide the ability to easily syndicate reports and
data externally and internally – and grow with value over time?
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21. questions?
 twitter #IQualvu or @Qualvu
 email sales@qualvu.com
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22. THANK YOU!
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23. Download the webinar recording!