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You Can’t Manage Millennials: 
Recruiting, Engaging, and Retaining Millennials in Today’s Workplace
Mike Maughan 
Employee Insights
Agenda 
•Millennial Disruption 
•Old School vs. New School Business 
•Qualtrics Millennial Survey 
•Questions & Answers
Millennial Disruption 
Music 
Food 
Politics 
Social Interaction 
Workplace
The World Has Changed
State of Millennials in the Workforce 
Deloitte Millennial Survey, January 2014 and Intelligence Group Millennial Survey 
By 2025, Millennials will 
make up 75% of the workforce 
52% of Millennials in developed markets anticipate working for themselves 
64% of Millennials said they would rather make $40K at a job they love than $100K at a job they think is boring
Innovating to Address Global Challenges 
Deloitte Millennial Survey, January 2014 
Businesses and 
Individual Entrepreneurs 
Universities 
Government 
44% 
23% 
22%
Deloitte Millennial Survey, January 2014 
Millennials want to work for organizations that: 
1.Foster innovative thinking 
2.Develop their employees’ skills 
3.Make a positive contribution to society
Who is Qualtrics? The Global Leader in Enterprise Survey Technology 
Leader in Enterprise 
Customers 
Leader in Growth 
and Innovation 
Leader in Colleges 
and Universities
Leading Institutions Choose Qualtrics Employee Insights
Top 5 Ways to Use Qualtrics to Gather Employee Insights 
1.Employee Engagement Surveys 
2.360-degree Employee Feedback 
3.Employee Satisfaction 
4.Employee Feedback 
5.Exit Interviews
Old School vs. New School
Individual Contributors 
Job description 
with a clearly defined role 
Self-directed 
without much guidance 
Old School Businesses 
New School Businesses
Oversight 
Overseers, Bosses, and Managers 
Mentors, Coaches, and Leads 
Old School Businesses 
New School Businesses
Employment 
Employees want a job 
Employees want an experience 
Old School Businesses 
New School Businesses
Feedback 
Annual performance reviews 
Continual feedback 
Old School Businesses 
New School Businesses
Adoption 
Top down implementation 
Grass roots adoption 
Old School Businesses 
New School Businesses
Mission / Purpose 
Do well 
Do well while doing good 
Old School Businesses 
New School Businesses
Individual v. Group 
Individually focused 
Group focused 
Old School Businesses 
New School Businesses
Qualtrics Millennials in Tech Survey 
•Millennials: Born between 1982 and 2000 
•All respondents have some college with 55% college graduates and another 30% with a graduate degree 
•48% of respondents have 4+ years of work experience
Recruit
Millennials Want to Do Good 
http://beta.dogoodvolunteer.com/
Millennials Want It All
Most Important Thing When Looking for a Job 
Professional 
Growth 
Compensation 
Flexible Hours 
Mission / 
Purpose 
Industry 
Company 
Leadership 
Mentorship 
0% 
10% 
20% 
30% 
40% 
50%
Recruiting Millennials 
Compensation 
Company 
Culture
Compensation
When Considering a Job Offer Which is Most Important: Title, Compensation, or Mission 
60.5% 
29.5% 
10% 
Compensation 
Mission / Purpose 
Title
Salary Expectations for First Full-time Job 
0% 
5% 
10% 
15% 
20% 
25% 
30% 
Less than 
$20K 
$20K - 
$34.9K 
$35K - 
$49.9K 
$50K - 
$64.9K 
$65K - $80K 
Over $80K
How Important are the Following to You in a Job? 
•Recognition 
•Resources 
•Having close friends at work 
•Getting paid well 
•Flexible work schedule 
•Organization's mission 
•Opportunities for professional growth
How Important are the Following to You in a Job? 
5 
6 
7 
8 
9 
10 
Getting paid well 
Having the 
resources to do 
my job 
Opportunities for 
professional 
growth 
Receiving 
recognition 
Flexible work 
schedule 
Organization's 
mission 
Having close 
friends at work
Culture
All The Amazing Free Food At Facebook’s HQ Gives Some Employees The ‘Facebook 15’
Company Culture 
Collaborative Work Environment 
This was ranked most important by 51% of respondents and first or second by 74% of respondents
Company Culture 
Transparency and meritocracy tied for second 
Dress code and free food were ranked very low 
(Free food ranked lowest or second lowest by 71% of respondents)
Company Provided Cell Phone Plan vs. Free Meals 
59% prefer a free cell phone plan 
41% prefer free meals
Charitable Activities 
How important is it to you that a potential employee engage in charitable activities (donations, corporate sponsored volunteer work, etc.)? 
44% said it was very or extremely important 
56% said it was not important to their decision making
Work Schedule: Required vs. Ideal 
0% 
10% 
20% 
30% 
40% 
50% 
60% 
I manage my own 
schedule 
In the office during set 
hours 
I'm allowed to work 
remotely, but during set 
hours 
Generally in the office, 
but can work remotely 
on occasion 
Required schedule 
Ideal schedule
Company
Culture vs. Company 
Company culture: 
The organization’s norms, mission, values, and systems 
Company strategy and trajectory: 
The organization’s plans and opportunities for growth
Company vs. Boss 
When considering where to work, which is more important to you? 
54% said the company’s reputation and trajectory were most important to them 
46% cared most about who they would be working for and learning from
Engage
How Engaged Are Employees? 
If your company were a 10-person crew team, statistically speaking: 
•3 employees are rowing with all their hearts 
•5 are just along for the ride, looking at the scenery 
•2 are trying to sink the boat 
According to Gallup’s 2013 State of the American Workplace 
only 30% of employees are engaged in their work.
Diagnosing Disengagement: Stop the Infection From Spreading 
•Actively disengaged employees cost the US economy ½ a trillion dollars per year 
•They are more likely to: 
•Steal from their employers 
•Negatively influence co-workers 
•Drive customers away 
Gallup, State of the American Workplace: Employee Engagement Insights for US Business Leaders, 2013
Why Organizations Care About Employee Engagement 
Employee Engagement is a proven driver of: 
•Quality 
•Revenue 
•Customer Service 
•Retention 
•Productivity
Most Exciting Part About Coming to Work 
0% 
5% 
10% 
15% 
20% 
25% 
30% 
35% 
40% 
Challenging projects 
How much money I can 
make 
Co-workers I enjoy 
Opportunity to make a 
difference 
Recognition
Challenging Projects 
Millennials are not content to sit on the sidelines
Individual Contributors 
Job description 
with a clearly defined role 
Self-directed 
without much guidance 
Old School Businesses 
New School Businesses
Challenging Projects 
Provide the right playing field and let them play
Biggest Challenge to Motivation 
0% 
5% 
10% 
15% 
20% 
Not compensated 
fairly 
Unchallenging 
projects 
Challenging co- 
workers 
My boss shows no 
interest in me 
I rarely, if ever, 
receive recognition 
I am in over my head
On a Daily Basis, What is Most Important For You to Receive? 
0% 
5% 
10% 
15% 
20% 
25% 
30% 
Challenging 
opportunities 
Meaning from 
my work 
Compensation 
Praise 
Credit
Non-work-related Social Media 
0% 
10% 
20% 
30% 
40% 
Over 2 hours 
Between 1 and 2 hours 
30 to 59 minutes 
Less than 30 minutes
Retain
Average Time Per Job 
0% 
10% 
20% 
30% 
40% 
50% 
Over 8 years 
Between 4 
and 8 years 
Between 2 
and 4 years 
Less than 2 
years
Work Life Balance vs. Work Life Integration
Work / Life Integration 
•62% count at least one co-worker among their closest friends Regarding non-work-related social media accounts 
•75% are connected to at least 2 co-workers 
•35% are connected to their boss 
•57% are likely or very likely to accept a request sent by a boss 
•26% are likely or very likely to send a request to their boss
What is Most Important to You? 
Family 
Ranked 1st by 61% and 1st or 2nd by 71% 
2.Professional success 
3.Education 
4.Travel 
5.Volunteer work 
6.Religion
Personal Life at the Office 
60% are comfortable talking with their boss about their personal life 
40% prefer their boss stick solely to work related matters
Comfort Talking About at Work 
4 
4.5 
5 
5.5 
6 
6.5 
7 
7.5 
8 
Personal 
goals 
Health 
Personal 
challenges 
Family 
situation 
Dating life 
Politics 
Relgion
Recognition 
47% chose recognition by the CEO in front of the whole company 
53% chose a $500 cash bonus with no recognition at all
Nearly 40% of Millennials said that dislike of their boss would be a bigger factor in their decision to quit, than dislike of their job
Value Most in a Boss 
27% said, “A willingness to be a mentor” 
•Trustworthiness (18%) 
•An expert (15%) 
•Kindness (15%) 
•Shares credit / takes blame (10%) 
•Provides autonomy (10%)
Most Want to Avoid in a Boss 
Micromanager 
Incompetence 
Mean 
Narcissistic / selfish 
Unreasonable
Perception of Your Boss 
0% 
10% 
20% 
30% 
40% 
50% 
I'm continually 
learning from 
my boss 
My boss has 
lots to teach, 
but we rarely 
interact 
I've learned as 
much as I'm 
going to 
I know more 
than my boss
Oversight: Actual vs. Ideal 
0% 
10% 
20% 
30% 
40% 
Check on every 
detail of every 
project 
Daily check in 
Weekly check in 
Monthly check in 
Check in only 
when I need 
something or 
have a question 
Actual 
Ideal
Feedback Frequency: Actual vs. Ideal 
0% 
5% 
10% 
15% 
20% 
25% 
30% 
Daily 
2-3 Times 
a Week 
Once a 
Week 
2-3 Times 
a Month 
Once a 
Month 
Less than 
Once a 
Month 
Never 
Actual 
Ideal
Constructive Criticism 
0% 
10% 
20% 
30% 
40% 
50% 
60% 
Face-to-face from my direct 
supervisor 
Via email from my direct 
supervisor 
Face-to-face from a co- 
worker I trust
Conclusion
How Do You Manage Indiana Jones? 
You can’t
How Do You Manage Indiana Jones? 
Channel his energy and talents 
1.Give him big problems to solve and remove obstacles from his path 
2.Pay him 
3.Make his work an experience worth sharing, not just a job to get done 
4.Mentor, don’t micromanage 
5.Let him run fast and give him room to fail
Provide the Playing Field
Qualtrics 360 Employee Development Made Simple 
With Qualtrics 360, you can: 
1.Save time with our intuitive, point-and-click interface 
2.Configure your 360s with our flexible form development 
3.Access real-time, customizable reports 
4.Automate management of the 360 process 
5.Integrate with your existing HRIS through our open API 
qualtrics.com/360
Qualtrics Employee Engagement Employee Surveys Made Simple 
With Qualtrics Employee Engagement, you get: 
1.Real-time results 
2.Sophisticated hierarchical reporting 
3.Individualized, custom dashboards 
4.Organizational structure 
5.Action planning 
6.Flexible form creation 
qualtrics.com/ee
73 
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You Can't Manage Millennials

  • 1. You Can’t Manage Millennials: Recruiting, Engaging, and Retaining Millennials in Today’s Workplace
  • 3. Agenda •Millennial Disruption •Old School vs. New School Business •Qualtrics Millennial Survey •Questions & Answers
  • 4. Millennial Disruption Music Food Politics Social Interaction Workplace
  • 5. The World Has Changed
  • 6. State of Millennials in the Workforce Deloitte Millennial Survey, January 2014 and Intelligence Group Millennial Survey By 2025, Millennials will make up 75% of the workforce 52% of Millennials in developed markets anticipate working for themselves 64% of Millennials said they would rather make $40K at a job they love than $100K at a job they think is boring
  • 7. Innovating to Address Global Challenges Deloitte Millennial Survey, January 2014 Businesses and Individual Entrepreneurs Universities Government 44% 23% 22%
  • 8. Deloitte Millennial Survey, January 2014 Millennials want to work for organizations that: 1.Foster innovative thinking 2.Develop their employees’ skills 3.Make a positive contribution to society
  • 9. Who is Qualtrics? The Global Leader in Enterprise Survey Technology Leader in Enterprise Customers Leader in Growth and Innovation Leader in Colleges and Universities
  • 10. Leading Institutions Choose Qualtrics Employee Insights
  • 11. Top 5 Ways to Use Qualtrics to Gather Employee Insights 1.Employee Engagement Surveys 2.360-degree Employee Feedback 3.Employee Satisfaction 4.Employee Feedback 5.Exit Interviews
  • 12. Old School vs. New School
  • 13. Individual Contributors Job description with a clearly defined role Self-directed without much guidance Old School Businesses New School Businesses
  • 14. Oversight Overseers, Bosses, and Managers Mentors, Coaches, and Leads Old School Businesses New School Businesses
  • 15. Employment Employees want a job Employees want an experience Old School Businesses New School Businesses
  • 16. Feedback Annual performance reviews Continual feedback Old School Businesses New School Businesses
  • 17. Adoption Top down implementation Grass roots adoption Old School Businesses New School Businesses
  • 18. Mission / Purpose Do well Do well while doing good Old School Businesses New School Businesses
  • 19. Individual v. Group Individually focused Group focused Old School Businesses New School Businesses
  • 20. Qualtrics Millennials in Tech Survey •Millennials: Born between 1982 and 2000 •All respondents have some college with 55% college graduates and another 30% with a graduate degree •48% of respondents have 4+ years of work experience
  • 22. Millennials Want to Do Good http://beta.dogoodvolunteer.com/
  • 24. Most Important Thing When Looking for a Job Professional Growth Compensation Flexible Hours Mission / Purpose Industry Company Leadership Mentorship 0% 10% 20% 30% 40% 50%
  • 27. When Considering a Job Offer Which is Most Important: Title, Compensation, or Mission 60.5% 29.5% 10% Compensation Mission / Purpose Title
  • 28. Salary Expectations for First Full-time Job 0% 5% 10% 15% 20% 25% 30% Less than $20K $20K - $34.9K $35K - $49.9K $50K - $64.9K $65K - $80K Over $80K
  • 29. How Important are the Following to You in a Job? •Recognition •Resources •Having close friends at work •Getting paid well •Flexible work schedule •Organization's mission •Opportunities for professional growth
  • 30. How Important are the Following to You in a Job? 5 6 7 8 9 10 Getting paid well Having the resources to do my job Opportunities for professional growth Receiving recognition Flexible work schedule Organization's mission Having close friends at work
  • 32. All The Amazing Free Food At Facebook’s HQ Gives Some Employees The ‘Facebook 15’
  • 33. Company Culture Collaborative Work Environment This was ranked most important by 51% of respondents and first or second by 74% of respondents
  • 34. Company Culture Transparency and meritocracy tied for second Dress code and free food were ranked very low (Free food ranked lowest or second lowest by 71% of respondents)
  • 35. Company Provided Cell Phone Plan vs. Free Meals 59% prefer a free cell phone plan 41% prefer free meals
  • 36. Charitable Activities How important is it to you that a potential employee engage in charitable activities (donations, corporate sponsored volunteer work, etc.)? 44% said it was very or extremely important 56% said it was not important to their decision making
  • 37. Work Schedule: Required vs. Ideal 0% 10% 20% 30% 40% 50% 60% I manage my own schedule In the office during set hours I'm allowed to work remotely, but during set hours Generally in the office, but can work remotely on occasion Required schedule Ideal schedule
  • 39. Culture vs. Company Company culture: The organization’s norms, mission, values, and systems Company strategy and trajectory: The organization’s plans and opportunities for growth
  • 40. Company vs. Boss When considering where to work, which is more important to you? 54% said the company’s reputation and trajectory were most important to them 46% cared most about who they would be working for and learning from
  • 42. How Engaged Are Employees? If your company were a 10-person crew team, statistically speaking: •3 employees are rowing with all their hearts •5 are just along for the ride, looking at the scenery •2 are trying to sink the boat According to Gallup’s 2013 State of the American Workplace only 30% of employees are engaged in their work.
  • 43. Diagnosing Disengagement: Stop the Infection From Spreading •Actively disengaged employees cost the US economy ½ a trillion dollars per year •They are more likely to: •Steal from their employers •Negatively influence co-workers •Drive customers away Gallup, State of the American Workplace: Employee Engagement Insights for US Business Leaders, 2013
  • 44. Why Organizations Care About Employee Engagement Employee Engagement is a proven driver of: •Quality •Revenue •Customer Service •Retention •Productivity
  • 45. Most Exciting Part About Coming to Work 0% 5% 10% 15% 20% 25% 30% 35% 40% Challenging projects How much money I can make Co-workers I enjoy Opportunity to make a difference Recognition
  • 46. Challenging Projects Millennials are not content to sit on the sidelines
  • 47. Individual Contributors Job description with a clearly defined role Self-directed without much guidance Old School Businesses New School Businesses
  • 48. Challenging Projects Provide the right playing field and let them play
  • 49. Biggest Challenge to Motivation 0% 5% 10% 15% 20% Not compensated fairly Unchallenging projects Challenging co- workers My boss shows no interest in me I rarely, if ever, receive recognition I am in over my head
  • 50. On a Daily Basis, What is Most Important For You to Receive? 0% 5% 10% 15% 20% 25% 30% Challenging opportunities Meaning from my work Compensation Praise Credit
  • 51. Non-work-related Social Media 0% 10% 20% 30% 40% Over 2 hours Between 1 and 2 hours 30 to 59 minutes Less than 30 minutes
  • 53. Average Time Per Job 0% 10% 20% 30% 40% 50% Over 8 years Between 4 and 8 years Between 2 and 4 years Less than 2 years
  • 54. Work Life Balance vs. Work Life Integration
  • 55. Work / Life Integration •62% count at least one co-worker among their closest friends Regarding non-work-related social media accounts •75% are connected to at least 2 co-workers •35% are connected to their boss •57% are likely or very likely to accept a request sent by a boss •26% are likely or very likely to send a request to their boss
  • 56. What is Most Important to You? Family Ranked 1st by 61% and 1st or 2nd by 71% 2.Professional success 3.Education 4.Travel 5.Volunteer work 6.Religion
  • 57. Personal Life at the Office 60% are comfortable talking with their boss about their personal life 40% prefer their boss stick solely to work related matters
  • 58. Comfort Talking About at Work 4 4.5 5 5.5 6 6.5 7 7.5 8 Personal goals Health Personal challenges Family situation Dating life Politics Relgion
  • 59. Recognition 47% chose recognition by the CEO in front of the whole company 53% chose a $500 cash bonus with no recognition at all
  • 60. Nearly 40% of Millennials said that dislike of their boss would be a bigger factor in their decision to quit, than dislike of their job
  • 61. Value Most in a Boss 27% said, “A willingness to be a mentor” •Trustworthiness (18%) •An expert (15%) •Kindness (15%) •Shares credit / takes blame (10%) •Provides autonomy (10%)
  • 62. Most Want to Avoid in a Boss Micromanager Incompetence Mean Narcissistic / selfish Unreasonable
  • 63. Perception of Your Boss 0% 10% 20% 30% 40% 50% I'm continually learning from my boss My boss has lots to teach, but we rarely interact I've learned as much as I'm going to I know more than my boss
  • 64. Oversight: Actual vs. Ideal 0% 10% 20% 30% 40% Check on every detail of every project Daily check in Weekly check in Monthly check in Check in only when I need something or have a question Actual Ideal
  • 65. Feedback Frequency: Actual vs. Ideal 0% 5% 10% 15% 20% 25% 30% Daily 2-3 Times a Week Once a Week 2-3 Times a Month Once a Month Less than Once a Month Never Actual Ideal
  • 66. Constructive Criticism 0% 10% 20% 30% 40% 50% 60% Face-to-face from my direct supervisor Via email from my direct supervisor Face-to-face from a co- worker I trust
  • 68. How Do You Manage Indiana Jones? You can’t
  • 69. How Do You Manage Indiana Jones? Channel his energy and talents 1.Give him big problems to solve and remove obstacles from his path 2.Pay him 3.Make his work an experience worth sharing, not just a job to get done 4.Mentor, don’t micromanage 5.Let him run fast and give him room to fail
  • 71. Qualtrics 360 Employee Development Made Simple With Qualtrics 360, you can: 1.Save time with our intuitive, point-and-click interface 2.Configure your 360s with our flexible form development 3.Access real-time, customizable reports 4.Automate management of the 360 process 5.Integrate with your existing HRIS through our open API qualtrics.com/360
  • 72. Qualtrics Employee Engagement Employee Surveys Made Simple With Qualtrics Employee Engagement, you get: 1.Real-time results 2.Sophisticated hierarchical reporting 3.Individualized, custom dashboards 4.Organizational structure 5.Action planning 6.Flexible form creation qualtrics.com/ee