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You Can’t Manage Millennials: 
Recruiting, Engaging, and Retaining Millennials in Today’s Workplace
Mike Maughan 
Employee Insights
Agenda 
• Millennial Disruption 
• Old School vs. New School Business 
• Qualtrics Millennial Survey 
• Questions & Answers
Millennial Disruption 
Music 
Food 
Politics 
Transportation 
Workplace 
Social Interaction 
Dating
The World Has Changed
State of Millennials in the Workforce 
By 2025, Millennials will 
make up 75% of the workforce 
52% of Millennials in developed 
markets anticipate working for 
themselves 
Deloi&e 
Millennial 
Survey, 
January 
2014 
and 
Intelligence 
Group 
Millennial 
Survey 
64% of Millennials said they 
would rather make $40K at a 
job they love than $100K at a 
job they think is boring
Innovating to Address Global Challenges 
Businesses and 
Individual Entrepreneurs 
Deloi&e 
Millennial 
Survey, 
January 
2014 
Universities 
Government 
44% 
23% 
22%
Millennials want to work for 
organizations that: 
1. Foster innovative thinking 
2. Develop their employees’ skills 
3. Make a positive contribution to 
society 
Deloi&e 
Millennial 
Survey, 
January 
2014
Who is Qualtrics? 
The Global Leader in Enterprise Survey Technology 
Leader in Enterprise 
Customers 
Leader in Growth 
and Innovation 
Leader in Colleges 
and Universities
Leading Institutions Choose 
Qualtrics Employee Insights
Top 5 Ways to Use Qualtrics 
to Gather Employee Insights 
1. Employee Engagement Surveys 
2. 360-degree Employee Feedback 
3. Employee Satisfaction 
4. Employee Feedback 
5. Exit Interviews
Old School vs. New School
Individual Contributors 
Job description 
with a clearly defined role 
Self-directed 
without much guidance 
Old School Businesses 
New School Businesses
Oversight 
Old School Businesses 
New School Businesses 
Overseers, Bosses, and Managers 
Mentors, Coaches, and Leads
Employment 
Employees want a job 
Employees want an experience 
Old School Businesses 
New School Businesses
Feedback 
Annual performance reviews 
Continual feedback 
Old School Businesses 
New School Businesses
Adoption 
Top down implementation 
Grass roots adoption 
Old School Businesses 
New School Businesses
Mission / Purpose 
Do well 
Do well while doing good 
Old School Businesses 
New School Businesses
Individual v. Group 
Individually focused 
Group focused 
Old School Businesses 
New School Businesses
Qualtrics Millennials in Tech Survey 
• Millennials: Born between 1982 and 2000 
• All respondents have some college with 55% college 
graduates and another 30% with a graduate degree 
• 48% of respondents have 4+ years of work experience
Recruit
Millennials Want to Do Good 
h&p://beta.dogoodvolunteer.com/
Millennials Want 
It All
Most Important Thing When Looking for a Job 
Professional 
Growth 
CompensaIon 
Flexible 
Hours 
Mission 
/ 
Purpose 
Industry 
Company 
Leadership 
Mentorship 
50% 
40% 
30% 
20% 
10% 
0%
Recruiting Millennials 
Compensation 
Company 
Culture
CompensaIon
When Considering a Job Offer Which is Most 
Important: Title, Compensation, or Mission 
29.5% 
60.5% 
10% 
CompensaIon 
Mission 
/ 
Purpose 
Title
Salary Expectations for First Full-time Job 
30% 
25% 
20% 
15% 
10% 
5% 
0% 
Less 
than 
$20K 
$20K 
-­‐ 
$34.9K 
$35K 
-­‐ 
$49.9K 
$50K 
-­‐ 
$64.9K 
$65K 
-­‐ 
$80K 
Over 
$80K
How Important are the Following to You in a Job? 
• Recognition 
• Resources 
• Having close friends at work 
• Getting paid well 
• Flexible work schedule 
• Organization's mission 
• Opportunities for professional growth
How Important are the Following to You in a Job? 
10 
9 
8 
7 
6 
5 
GeZng 
paid 
well 
Having 
the 
resources 
to 
do 
my 
job 
OpportuniIes 
for 
professional 
growth 
Receiving 
recogniIon 
Flexible 
work 
schedule 
OrganizaIon's 
mission 
Having 
close 
friends 
at 
work
Culture
All The Amazing Free Food At Facebook’s HQ 
Gives Some Employees The ‘Facebook 15’
Company Culture 
Collaborative Work 
Environment 
This was ranked most important by 51% 
of respondents and first or second by 
74% of respondents
Company Culture 
Transparency and 
meritocracy tied for second 
Dress code and free food 
were ranked very low 
(Free food ranked lowest or second 
lowest by 71% of respondents)
Company Provided Cell Phone Plan vs. Free Meals 
59% prefer a free cell 
phone plan 
41% prefer free meals
Charitable Activities 
How important is it to you that a potential employee engage in charitable 
activities (donations, corporate sponsored volunteer work, etc.)? 
44% said it was very or 
extremely important 
56% said it was not important to 
their decision making
Work Schedule: Required vs. Ideal 
60% 
50% 
40% 
30% 
20% 
10% 
0% 
I 
manage 
my 
own 
schedule 
In 
the 
office 
during 
set 
hours 
I'm 
allowed 
to 
work 
remotely, 
but 
during 
set 
hours 
Generally 
in 
the 
office, 
but 
can 
work 
remotely 
on 
occasion 
Required 
schedule 
Ideal 
schedule
Company
Culture vs. Company 
Company culture: 
The organization’s norms, 
mission, values, and systems 
Company strategy and 
trajectory: 
The organization’s plans and 
opportunities for growth
Company vs. Boss 
When considering where to work, which is more important to you? 
54% said the company’s reputation 
and trajectory were most important 
to them 
46% cared most about who they 
would be working for and learning 
from
Engage
How Engaged Are Employees? 
According to Gallup’s 2013 State of the American Workplace 
only 30% of employees are engaged in their work. 
If your company were a 10-person crew team, statistically speaking: 
• 3 employees are rowing with all their hearts 
• 5 are just along for the ride, looking at the scenery 
• 2 are trying to sink the boat
Diagnosing Disengagement: 
Stop the Infection From Spreading 
• Actively disengaged employees 
cost the US economy ½ a trillion 
dollars per year 
• They are more likely to: 
• Steal from their employers 
• Negatively influence co-workers 
• Drive customers away 
Gallup, 
State 
of 
the 
American 
Workplace: 
Employee 
Engagement 
Insights 
for 
US 
Business 
Leaders, 
2013
Why Organizations Care About 
Employee Engagement 
Employee Engagement 
is a proven driver of: 
• Quality 
• Revenue 
• Customer Service 
• Retention 
• Productivity
Most Exciting Part About Coming to Work 
40% 
35% 
30% 
25% 
20% 
15% 
10% 
5% 
0% 
Challenging 
projects 
How 
much 
money 
I 
can 
make 
Co-­‐workers 
I 
enjoy 
Opportunity 
to 
make 
a 
difference 
RecogniIon
Challenging Projects 
Millennials are not 
content to sit on the 
sidelines
Individual Contributors 
Job description 
with a clearly defined role 
Self-directed 
without much guidance 
Old School Businesses 
New School Businesses
Challenging Projects 
Provide the 
right playing 
field and let 
them play
Biggest Challenge to Motivation 
20% 
15% 
10% 
5% 
0% 
Not 
compensated 
fairly 
Unchallenging 
projects 
Challenging 
co-­‐ 
workers 
My 
boss 
shows 
no 
interest 
in 
me 
I 
rarely, 
if 
ever, 
receive 
recogniIon 
I 
am 
in 
over 
my 
head
On a Daily Basis, What is Most Important For 
You to Receive? 
30% 
29% 
28% 
27% 
26% 
25% 
24% 
Challenging 
opportuniIes 
Meaning 
from 
my 
work 
CompensaIon
Non-work-related Social Media 
0% 
10% 
20% 
30% 
40% 
Less 
than 
30 
minutes 
30 
to 
59 
minutes 
Between 
1 
and 
2 
hours 
Over 
2 
hours
Retain
Average Time Per Job 
50% 
40% 
30% 
20% 
10% 
0% 
Over 
8 
years 
Between 
4 
and 
8 
years 
Between 
2 
and 
4 
years 
Less 
than 
2 
years
Work Life Balance vs. Work Life Integration
Work / Life Integration 
• 62% count at least one co-worker among their closest friends 
Regarding non-work-related social media accounts 
• 75% are connected to at least 2 co-workers 
• 35% are connected to their boss 
• 57% are likely or very likely to accept a request sent by a boss 
• 26% are likely or very likely to send a request to their boss
What is Most Important to You? 
Family 
Ranked 1st by 61% 
and 1st or 2nd by 71% 
2. Professional success 
3. Education 
4. Travel 
5. Volunteer work 
6. Religion
Personal Life at the Office 
60% are comfortable talking with their boss 
about their personal life 
40% prefer their boss stick solely to work 
related matters
Comfort Talking About at Work 
8 
7.5 
7 
6.5 
6 
5.5 
5 
4.5 
4 
Personal 
goals 
Health 
Personal 
challenges 
Family 
situaIon 
DaIng 
life 
PoliIcs 
Relgion
Recognition 
47% chose recognition 
by the CEO in front of 
the whole company 
53% chose a $500 cash 
bonus with no 
recognition at all
Nearly 40% of Millennials 
said that dislike of their 
boss would be a bigger 
factor in their decision to 
quit, than dislike of their job
Value Most in a Boss 
27% said, “A willingness to be a mentor” 
• Trustworthiness (18%) 
• An expert (15%) 
• Kindness (15%) 
• Shares credit / takes blame (10%) 
• Provides autonomy (10%)
Most Want to Avoid in a Boss 
Micromanager 
Incompetence 
Narcissistic / selfish 
Mean 
Unreasonable
Perception of Your Boss 
50% 
40% 
30% 
20% 
10% 
0% 
I'm 
conInually 
learning 
from 
my 
boss 
My 
boss 
has 
lots 
to 
teach, 
but 
we 
rarely 
interact 
I've 
learned 
as 
much 
as 
I'm 
going 
to 
I 
know 
more 
than 
my 
boss
Oversight: Actual vs. Ideal 
40% 
30% 
20% 
10% 
0% 
Check 
on 
every 
detail 
of 
every 
project 
Daily 
check 
in 
Weekly 
check 
in 
Monthly 
check 
in 
Check 
in 
only 
when 
I 
need 
something 
or 
have 
a 
quesIon 
Actual 
Ideal
Feedback Frequency: Actual vs. Ideal 
30% 
25% 
20% 
15% 
10% 
5% 
0% 
Daily 
2-­‐3 
Times 
a 
Week 
Once 
a 
Week 
2-­‐3 
Times 
a 
Month 
Once 
a 
Month 
Less 
than 
Once 
a 
Month 
Never 
Actual 
Ideal
Constructive Criticism 
60% 
50% 
40% 
30% 
20% 
10% 
0% 
Face-­‐to-­‐face 
from 
my 
direct 
supervisor 
Via 
email 
from 
my 
direct 
supervisor 
Face-­‐to-­‐face 
from 
a 
co-­‐ 
worker 
I 
trust
Conclusion
How Do You Manage Indiana Jones? 
You can’t
How Do You Manage Indiana Jones? 
Channel his energy and talents 
1. Give him big problems to solve and 
remove obstacles from his path 
2. Pay him 
3. Make his work an experience worth 
sharing, not just a job to get done 
4. Mentor, don’t micromanage 
5. Let him run fast and give him room to 
fail
Provide the Playing Field
Qualtrics 360 
Employee Development Made Simple 
With Qualtrics 360, you can: 
1. Save time with our intuitive, point-and-click interface 
2. Configure your 360s with our flexible form development 
3. Access real-time, customizable reports 
4. Automate management of the 360 process 
5. Integrate with your existing HRIS through our open API 
qualtrics.com/360
Qualtrics Employee Engagement 
Employee Surveys Made Simple 
With Qualtrics Employee Engagement, you get: 
1. Real-time results 
2. Sophisticated hierarchical reporting 
3. Individualized, custom dashboards 
4. Organizational structure 
5. Action planning 
6. Flexible form creation 
qualtrics.com/ee
73 
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You Can't Manage Millennials: Recruiting, Engaging, and Retaining Millennials

  • 1. You Can’t Manage Millennials: Recruiting, Engaging, and Retaining Millennials in Today’s Workplace
  • 3. Agenda • Millennial Disruption • Old School vs. New School Business • Qualtrics Millennial Survey • Questions & Answers
  • 4. Millennial Disruption Music Food Politics Transportation Workplace Social Interaction Dating
  • 5. The World Has Changed
  • 6. State of Millennials in the Workforce By 2025, Millennials will make up 75% of the workforce 52% of Millennials in developed markets anticipate working for themselves Deloi&e Millennial Survey, January 2014 and Intelligence Group Millennial Survey 64% of Millennials said they would rather make $40K at a job they love than $100K at a job they think is boring
  • 7. Innovating to Address Global Challenges Businesses and Individual Entrepreneurs Deloi&e Millennial Survey, January 2014 Universities Government 44% 23% 22%
  • 8. Millennials want to work for organizations that: 1. Foster innovative thinking 2. Develop their employees’ skills 3. Make a positive contribution to society Deloi&e Millennial Survey, January 2014
  • 9. Who is Qualtrics? The Global Leader in Enterprise Survey Technology Leader in Enterprise Customers Leader in Growth and Innovation Leader in Colleges and Universities
  • 10. Leading Institutions Choose Qualtrics Employee Insights
  • 11. Top 5 Ways to Use Qualtrics to Gather Employee Insights 1. Employee Engagement Surveys 2. 360-degree Employee Feedback 3. Employee Satisfaction 4. Employee Feedback 5. Exit Interviews
  • 12. Old School vs. New School
  • 13. Individual Contributors Job description with a clearly defined role Self-directed without much guidance Old School Businesses New School Businesses
  • 14. Oversight Old School Businesses New School Businesses Overseers, Bosses, and Managers Mentors, Coaches, and Leads
  • 15. Employment Employees want a job Employees want an experience Old School Businesses New School Businesses
  • 16. Feedback Annual performance reviews Continual feedback Old School Businesses New School Businesses
  • 17. Adoption Top down implementation Grass roots adoption Old School Businesses New School Businesses
  • 18. Mission / Purpose Do well Do well while doing good Old School Businesses New School Businesses
  • 19. Individual v. Group Individually focused Group focused Old School Businesses New School Businesses
  • 20. Qualtrics Millennials in Tech Survey • Millennials: Born between 1982 and 2000 • All respondents have some college with 55% college graduates and another 30% with a graduate degree • 48% of respondents have 4+ years of work experience
  • 22. Millennials Want to Do Good h&p://beta.dogoodvolunteer.com/
  • 24. Most Important Thing When Looking for a Job Professional Growth CompensaIon Flexible Hours Mission / Purpose Industry Company Leadership Mentorship 50% 40% 30% 20% 10% 0%
  • 27. When Considering a Job Offer Which is Most Important: Title, Compensation, or Mission 29.5% 60.5% 10% CompensaIon Mission / Purpose Title
  • 28. Salary Expectations for First Full-time Job 30% 25% 20% 15% 10% 5% 0% Less than $20K $20K -­‐ $34.9K $35K -­‐ $49.9K $50K -­‐ $64.9K $65K -­‐ $80K Over $80K
  • 29. How Important are the Following to You in a Job? • Recognition • Resources • Having close friends at work • Getting paid well • Flexible work schedule • Organization's mission • Opportunities for professional growth
  • 30. How Important are the Following to You in a Job? 10 9 8 7 6 5 GeZng paid well Having the resources to do my job OpportuniIes for professional growth Receiving recogniIon Flexible work schedule OrganizaIon's mission Having close friends at work
  • 32. All The Amazing Free Food At Facebook’s HQ Gives Some Employees The ‘Facebook 15’
  • 33. Company Culture Collaborative Work Environment This was ranked most important by 51% of respondents and first or second by 74% of respondents
  • 34. Company Culture Transparency and meritocracy tied for second Dress code and free food were ranked very low (Free food ranked lowest or second lowest by 71% of respondents)
  • 35. Company Provided Cell Phone Plan vs. Free Meals 59% prefer a free cell phone plan 41% prefer free meals
  • 36. Charitable Activities How important is it to you that a potential employee engage in charitable activities (donations, corporate sponsored volunteer work, etc.)? 44% said it was very or extremely important 56% said it was not important to their decision making
  • 37. Work Schedule: Required vs. Ideal 60% 50% 40% 30% 20% 10% 0% I manage my own schedule In the office during set hours I'm allowed to work remotely, but during set hours Generally in the office, but can work remotely on occasion Required schedule Ideal schedule
  • 39. Culture vs. Company Company culture: The organization’s norms, mission, values, and systems Company strategy and trajectory: The organization’s plans and opportunities for growth
  • 40. Company vs. Boss When considering where to work, which is more important to you? 54% said the company’s reputation and trajectory were most important to them 46% cared most about who they would be working for and learning from
  • 42. How Engaged Are Employees? According to Gallup’s 2013 State of the American Workplace only 30% of employees are engaged in their work. If your company were a 10-person crew team, statistically speaking: • 3 employees are rowing with all their hearts • 5 are just along for the ride, looking at the scenery • 2 are trying to sink the boat
  • 43. Diagnosing Disengagement: Stop the Infection From Spreading • Actively disengaged employees cost the US economy ½ a trillion dollars per year • They are more likely to: • Steal from their employers • Negatively influence co-workers • Drive customers away Gallup, State of the American Workplace: Employee Engagement Insights for US Business Leaders, 2013
  • 44. Why Organizations Care About Employee Engagement Employee Engagement is a proven driver of: • Quality • Revenue • Customer Service • Retention • Productivity
  • 45. Most Exciting Part About Coming to Work 40% 35% 30% 25% 20% 15% 10% 5% 0% Challenging projects How much money I can make Co-­‐workers I enjoy Opportunity to make a difference RecogniIon
  • 46. Challenging Projects Millennials are not content to sit on the sidelines
  • 47. Individual Contributors Job description with a clearly defined role Self-directed without much guidance Old School Businesses New School Businesses
  • 48. Challenging Projects Provide the right playing field and let them play
  • 49. Biggest Challenge to Motivation 20% 15% 10% 5% 0% Not compensated fairly Unchallenging projects Challenging co-­‐ workers My boss shows no interest in me I rarely, if ever, receive recogniIon I am in over my head
  • 50. On a Daily Basis, What is Most Important For You to Receive? 30% 29% 28% 27% 26% 25% 24% Challenging opportuniIes Meaning from my work CompensaIon
  • 51. Non-work-related Social Media 0% 10% 20% 30% 40% Less than 30 minutes 30 to 59 minutes Between 1 and 2 hours Over 2 hours
  • 53. Average Time Per Job 50% 40% 30% 20% 10% 0% Over 8 years Between 4 and 8 years Between 2 and 4 years Less than 2 years
  • 54. Work Life Balance vs. Work Life Integration
  • 55. Work / Life Integration • 62% count at least one co-worker among their closest friends Regarding non-work-related social media accounts • 75% are connected to at least 2 co-workers • 35% are connected to their boss • 57% are likely or very likely to accept a request sent by a boss • 26% are likely or very likely to send a request to their boss
  • 56. What is Most Important to You? Family Ranked 1st by 61% and 1st or 2nd by 71% 2. Professional success 3. Education 4. Travel 5. Volunteer work 6. Religion
  • 57. Personal Life at the Office 60% are comfortable talking with their boss about their personal life 40% prefer their boss stick solely to work related matters
  • 58. Comfort Talking About at Work 8 7.5 7 6.5 6 5.5 5 4.5 4 Personal goals Health Personal challenges Family situaIon DaIng life PoliIcs Relgion
  • 59. Recognition 47% chose recognition by the CEO in front of the whole company 53% chose a $500 cash bonus with no recognition at all
  • 60. Nearly 40% of Millennials said that dislike of their boss would be a bigger factor in their decision to quit, than dislike of their job
  • 61. Value Most in a Boss 27% said, “A willingness to be a mentor” • Trustworthiness (18%) • An expert (15%) • Kindness (15%) • Shares credit / takes blame (10%) • Provides autonomy (10%)
  • 62. Most Want to Avoid in a Boss Micromanager Incompetence Narcissistic / selfish Mean Unreasonable
  • 63. Perception of Your Boss 50% 40% 30% 20% 10% 0% I'm conInually learning from my boss My boss has lots to teach, but we rarely interact I've learned as much as I'm going to I know more than my boss
  • 64. Oversight: Actual vs. Ideal 40% 30% 20% 10% 0% Check on every detail of every project Daily check in Weekly check in Monthly check in Check in only when I need something or have a quesIon Actual Ideal
  • 65. Feedback Frequency: Actual vs. Ideal 30% 25% 20% 15% 10% 5% 0% Daily 2-­‐3 Times a Week Once a Week 2-­‐3 Times a Month Once a Month Less than Once a Month Never Actual Ideal
  • 66. Constructive Criticism 60% 50% 40% 30% 20% 10% 0% Face-­‐to-­‐face from my direct supervisor Via email from my direct supervisor Face-­‐to-­‐face from a co-­‐ worker I trust
  • 68. How Do You Manage Indiana Jones? You can’t
  • 69. How Do You Manage Indiana Jones? Channel his energy and talents 1. Give him big problems to solve and remove obstacles from his path 2. Pay him 3. Make his work an experience worth sharing, not just a job to get done 4. Mentor, don’t micromanage 5. Let him run fast and give him room to fail
  • 71. Qualtrics 360 Employee Development Made Simple With Qualtrics 360, you can: 1. Save time with our intuitive, point-and-click interface 2. Configure your 360s with our flexible form development 3. Access real-time, customizable reports 4. Automate management of the 360 process 5. Integrate with your existing HRIS through our open API qualtrics.com/360
  • 72. Qualtrics Employee Engagement Employee Surveys Made Simple With Qualtrics Employee Engagement, you get: 1. Real-time results 2. Sophisticated hierarchical reporting 3. Individualized, custom dashboards 4. Organizational structure 5. Action planning 6. Flexible form creation qualtrics.com/ee