Qualtrics provides panel management software to help companies recruit opt-in research panels, engage panel members on an ongoing basis through surveys, and reward participation with incentives. The key benefits of having an owned panel include lower costs compared to outsourcing surveys, faster turnaround times, and increased response rates through regular engagement of panel members. Managing a successful panel requires ongoing recruitment of new members, communication with the panel outside of surveys, and experimenting with different reward strategies to increase participation rates.

1. Qualtrics
Panel Management
everything you need to do faster research
SM
Engaging Your Research Panel

2. SM
Qualtrics
Panel Management
everything you need to do faster research
Introduction
Qualtrics Overview
Panel Management
Interview Our Expert
Q&A

3. SM
Braydon Anderson
qualtrics, marketing
Kara O’Brien
she rocks research, owner
sherocksresearch.com

4. Brands & Organizations
8.1K+
of the top 100
business schools
99
Users
2.3M+
Used In
Countries
75+
The World’s
Leading
Insight
Platform
PROVO / USA
DUBLIN / IRL
SYDNEY / AUS
SEATTLE / USA

5. Customer Insights
Voice of the Customer Programs
Customer Satisfaction Surveys
Net Promoter Systems
Website Experience Feedback
Employee Insights
360-degree Employee Feedback
Employee Engagement Surveys
Employee Satisfaction Surveys
Exit Interviews
Market Insights
Ad Testing
Concept Testing
Market Research
Academic Studies
All your insights in one place

6. What is Panel Management?
o People
o Opt-in
INCENTIVE COMMITMENT
o Surveys
o On-going Basis

7. Benefits of
having your
own Panel

8. Benefits of
having your
own Panel

9. Benefits of
having your
own Panel

10. Benefits of
having your
own Panel

11. Benefits of
having your
own Panel

12. Qualtrics Panel Management
SM

13. SM
Recruit Engage Reward

14. SM
Engage

15. Why have a panel? What are the key selling
points for convincing management to invest in a
panel?

16. What does it mean to “manage” a panel? What
do you actually do on a regular basis to
“manage” it?

17. What is the workload like? How much time do
you spend each week managing your panel?

18. What strategies have you used to increase
participation rates or engagement? Have they
worked?

19. How often do you contact panel members?

20. Do you communicate with panel members
outside of survey invitations? If so, how?

21. What success do organizations typically see
from having their own research panel?

22. What advice would you give to someone who is
building their own panel for the first time?

23. Q&A

24. Recruit: yesterday – tinyurl.com/qrecruit
Reward: 11 a.m. MDT tomorrow– tinyurl.com/qreward