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Get Educated on
Education Apps
September 19, 2014
How many education apps are there
in the Google Play store?
a) 20K
b) 30K
c) 50K
d) 70K
a b c
d) All of the above
For example …
45%
On the flipside
With so many apps and sites, it’s
hard to quickly separate the
wheat from the chaff.
And so few lesson plans that
integrate technology.
Persona 1: Tech-forward classroom teacher
Identifiers
• Pioneer
• ELA
• 6th grade
Desires
• Cutting-edge products
• Connections to standards
• Ideas for practice
Persona 2: Instructional technology coach
Identifiers
• Go-to
• Cross-domain
• PD leader
Desires
• Breadth
• Lesson plans
• Integration models
Persona 3: District instructional tech leader
Identifiers
• Approver
• Outcomes driven
• Creates systems
Desires
• Best practice
• Privacy and efficacy
• District reputation
Beatriz A.
Houston Independent School District
District-level Sr. Manager, IT
Philip C. is looking for …
Subject-specific Content-agnostic
If it’s for ELA, what does it cover?
Reading?
• Phonics
• Comprehension
• Vocabulary
Writing?
• Structure
• Tone
• Fluency
And to what end?
Most important, is it any good?
What does good for learning mean?
Engaging
• Is it engrossing?
• Is it high-quality (graphics, no bugs)?
• Would students want to play again?
What does good for learning mean?
It builds conceptual understanding.
What does good for learning mean?
It encourages critical thinking.
Does it build conceptual understanding?
What does good for learning mean?
It’s relevant to students’ lives.
What does good for learning mean?
It challenges them.
What does good for learning mean?
Learning is integral, not an add-on.
What does good for learning mean?
Has supports
• Supports for different learners
• Tutorials and hints if students get stuck
• Resources for teachers
Quiz apps can be OK, too.
School and district-level administrators
Privacy Efficacy
Outcomes
Major opportunity for you
89% of teachers believe
edtech can improve
student outcomes
But only 18% of
teachers use edtech
at least once per
week
54% of teachers spend
an hour or more per
week researching
products
72% of teachers find
rating and review
concept appealing
Meet Common Sense’s Graphite
Graphite has:
Reviews
App Flows tie products to practice
Missing pieces
People
• Middle school
• High school
• ELL/ESL
Subjects
• Writing
• Social studies
• World languages
• Biology, chemistry
Tips for making
your beta product
better
1. Think like a teacher.
2. Make products that stress
experiential, constructivist
learning.
3. Respond to students with
constructive feedback,
advice, and helpful hints.
4. Provide teachers clear,
actionable data on student
performance.
5. Support a diverse
range of learners.
6. Cover the right amount of
learning content – without
sacrificing depth.
7. Encourage kids'
collaborative and collective
learning.
8. Balance kids'
privacy/safety with teachers'
need for relevant assessment
data.
9. Meet different kids right at
their level.
10. Represent diversity --
gender, race, and culture --
without bias or stereotype.
11. Deliver a kid-friendly
experience that promotes
distraction-free learning.
12. Innovate and go deep to
make your product essential.
Pitch us
Erin Wilkey Oh, Apps
ewilkeyoh@commonsense.org
Jeff Knutson, Websites
jknutson@commonsense.org
Tanner Higgin, Games
thiggin@commonsense.org
Shira Lee Katz, Editorial broadly
slkatz@commonsense.org
Questions

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