- Gimbal provides a platform that uses proximity beacons and geofencing to bridge the digital and physical worlds by delivering personalized and relevant content to users based on their precise location. - The Gimbal SDK and Manager allow companies to create applications that take advantage of geofencing, beacon technology, user data analytics and privacy features to enhance user experiences across various sectors such as sports/entertainment venues, retail stores, festivals and more. - Case studies demonstrate how organizations in different industries have successfully used Gimbal's tools to increase engagement, understand customer behavior, and optimize operations.

1. Digital Journey in The
Physical World

2. Great BusinessesAre Built on Solid Foundations
• Gimbal was born within Qualcomm Labs
• Gimbal first commercial in December 2012 with Blogwatcher, Dentsu, Recruit in
Japan
• Proximity beacons distributed at Uplinq 2013
Since Uplinq 2013:
• NFL, Miami Dolphins and Titan have all come to fruition…
• Two versions of Bluetooth Smart beacons have been deployed… announcing S21!
• Qualcomm carved out Gimbal as an independent business
• Explosion of interest from leading sports teams, entertainment venues,
retailers and developers with incredible new use cases:
• Yinzcam, Gamestop, Verve, USTA

3. Gimbal enables you to…
• Bridge the digital and physical
worlds
• Create meaningful relationships
built on trust
• Deliver relevant content; when
and where it matters to them
• Gain insight into your user’s
unique interests and precise
location

4. Gimbal Platform
Use the Gimbal SDK
to empower your
application…
…then manage it
through Gimbal
Manager
Advanced
Geofencing
Proximity
Beacons
Audience
Knowledge
Privacy &
Security
Notifications
Communication
Management
Enterprise
Geofence/Beacon
Management
Analytics &
Reporting
We provide tools including beacon hardware, a SDK, a manager portal with APIs for both
iOS and Android

5. Gimbal Geofencing
Macro-level engagement
• Manages unlimited geofences
• Incorporates thousands of
Maponics geofences
• Supports polygonal and
radial fencing
• Battery optimized and always
on
• Runs on proprietary engine
on the client
• Uses cellular, Wi-Fi, and
GPS as inputs

6. • Bluetooth® Smart
• Configured to Apple’s iBeacon
specification
• Minimal battery consumption
• Ultra secure transmissions
• Multiple form factors with
configurable settings
• Work both indoor and outdoor
• Gimbal Manager can manage all
beacons
Gimbal Proximity Beacons
Not all beacons are created equal

7. Aggregated, anonymized analytics to
help you better understand your user
data so you can:
• Measure app adoption and activity
• Learn user trends
• Segment users then apply segmentation
• Analyze foot traffic and dwell time
• Identify repeat visitors
• Measure merchandising effectiveness
• Know which campaigns drove engagement
and visits
Analytics & Reporting

8. • Privacy for the end-user
o Requires opt-in upon install
o Must offer opt-out and/or delete in the app
settings
o Each feature has been TRUSTe certified
• Designed for secure & private data storage
• Keeps end user personally identifiable
information (PII) on the device; not in the
cloud
Gimbal Privacy

9. Gimbal in Action…

10. Understand each consumer’s specific interests and precise location
within your venue
Venues & Stadiums: Changing the Game
• Send personalized greetings
• Direct them to the shortest lines
• Point out interesting facts or history
• Provide special access for sponsors
• Personalize offers, digital signage or promotions
• Expand engagement with your app before and after the
event
• Send geo-targeted and proximity notifications in real-
time

11. LACounty Museum ofArt
• Uses Gimbal geofencing and proximity beacons to
provide exhibit, event, art info based on user’s
location within the museum
• Uses Gimbal to enhance convention experience by
delivering hyper location content, analytics and
marketing messages to convention attendees and show
managers
San Diego Convention Center
Museums & Convention Centers:

12. TribecaFilmFestival
• Gimbal SDK integrated Tribeca Film Festival
2014 app
• Installed Gimbal proximity beacons in the
event venues and theaters
• Provide film info, screen times, ticketing
service and survey for movie goers when users
are nearby the event place or theaters
SXSW
• Enabled proximity for the official SXSW
application
• Allowed enriched and personalized attendee
experience and expedited registration
Festivals & Events:

13. Brands & Retailers: Show Showrooming the Door
Offer personalized shopping experience that enhances the quality and frequency
of customer visits by:
• Welcoming them into your store
• Highlighting deals or new products near them
• Knowing user account information and loyalty status
• Reminding them of the benefits of your private label card
• Providing a depth of product knowledge
• Understanding shopping habits, dwell time and traffic patterns to customize a
personal shopping experience and optimize in-store operations
• Protecting their privacy and security

14. Smart marketers are using Gimbal to:
• Increase the value and effectiveness of push notifications
• Provide better understanding of consumer traffic patterns
• Deliver timely content based on actual location, instead of
inferred
• Engage customers without compromising the user’s mobile
experience
• Reduce “digital chatter” by delivering content they care about
• Turn real world marketing assets into digital experiences
Advertisers & Mobile Solution Partners

15. Gimbal Beacons in Public Places
Gimbal proximity beacons are installed on outdoor advertising properties so now
you can:
• Securely reach your target audience in public places and analyze and drive
traffic
• Further enhance the relevance and timeliness of consumer engagements
• Ensure consumer privacy with opt-in/opt-out requirement
• Offer new business and revenue opportunities
• Access public geofences and beacons from the Gimbal Manager

16. The Race is On…
Tribecca Film Festival used beacons on Titan 360 outdoor advertising properties and
saw a 44.8% conversion rate
Beeinto is seeing opening rates of 53% from beacon-triggered notifications vs. 28% of
geofenced notifications and 14% of standard push notifications
Shopadvisor incorporated the Gimbal SDK to analyze user’s foot traffic and deliver
targeted retail offers. Completed trial with Levi’s where they saw a 30% open rate.

17. Now it’s your turn…
We provide you a suite of
tools so you can:
• Use our analytics to learn user
location data, trends and
analyze foot traffic
• Incorporate and manage an
unlimited number of geofences
and beacons
• Manage and connect beacons to
your app

18. THANK YOU