4th Technology Commercialization Conference Amman Martin Invention Commercialization Ver 2

1. University Tech Transfer Process: Invention Commercialization The 4th Annual Conference on Technology Commercialization “ Technology Transfer (R&D and IP Commercialization, Policies, and Investment)” Amman, Jordan (12 Nov 2008) Michael J. Martin President, TechTransfer Associates

2. Industry/University : Bridging Two Cultures UNIVERSITY INDUSTRY “ To Create and Disseminate Knowledge” To Maximize the Investment of Shareholders O R G A N I Z A T I O N RESEARCH DISCOVERY DISCLOSURE FEASILBITY PATENT APPLICATIONS APPLIED r&D MARKET TEST LICENSES COMMERCIAL OPERATTION. SOLUTIONS PROBLEMS

5. University IP Policy/Practice COI/ COC Patent Copyright Law Bayh-Dole Law Internal Revenue Code State Code SCHE Guidelines University Tech Transfer Policy/Practice Research Contract Negotiations Ownership of Intellectual Property Commercialization of Intellectual Property University Culture

6. Invention Patenting Patent Atty Disclosure Evaluation Marketing Licensing Protect if Publication is Imminent TECH TRANSFER: COMPLEX SYSTEM Products Business Spin offs Research Investment

12. Invention Patenting Patent Atty Disclosure Evaluation Marketing Licensing Protect if Publication is Imminent TECH TRANSFER: COMPLEX SYSTEM Products Business Spin offs Research Investment Inventor/ Additional Develop

14. Invention Patenting Patent Atty Disclosure Evaluation Marketing Licensing Protect if Publication is Imminent TECH TRANSFER: COMPLEX SYSTEM Products Business Spin offs Research Investment Inventor/ Additional Develop

16. Invention Patenting Patent Atty Disclosure Evaluation Marketing Licensing Protect if Publication is Imminent TECH TRANSFER: COMPLEX SYSTEM Products Business Spin offs Research Investment Inventor/ Additional Develop

30. Ideas & Funding LUNA nanoMaterials Acquisition & IPO Universities Industry Government Private & Industrial $

31. Invention Patenting Patent Atty Disclosure Evaluation Marketing Licensing Protect if Publication is Imminent TECH TRANSFER: COMPLEX SYSTEM Products Business Spin offs Research Investment

40. Royalty Rates for In-Licensing by Industry Rose Ann Dabek Procter & Gamble Industry 0-2% 2-5% 5-10% 10 -15% 15-20% 20-25% >25% Aerospace 50% 50% Automotive 52.5% 45% 2.5% Chemical 16.5% 58.1% 24.3% 0.8% 0.4% Computer 62.5% 31.3% 6.3% Electronics 50% 25% 25% Energy 66.7% 33.3% Food/Consumer 100% General MFG. 45% 28.6% 12.1% 14.3% Gov't/University 25% 25% 50% Health Care 3.3% 51.7% 45% Pharmaceuticals 23.6% 32.1% 29.3% 12.5v 1.1v 0.7% 0.7% Telecommunications 40% 37.3% 23.6%

43. Invention Patenting Patent Atty Disclosure Evaluation Marketing Licensing Protect if Publication is Imminent Questions ????? Products Business Spin offs Research Investment