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Mobile Banking & Payment QNB Retail Banking 25 th  of May 2011
Agenda <ul><li>Introduction:  </li></ul><ul><ul><li>Mobile put into perspective </li></ul></ul><ul><ul><li>From Mobile Ban...
Mobile put into perspective…. 1.2 2.8 5 Units (Bln) in 2010 2010 figures – Sources: Gartner, EMVco, QNB 1980 1965 1985 Lau...
Mobile put into perspective…. Sources: Forecast: Mobile Devices, Worldwide, 2003-2013 (3Q09 Update) Portio Research Ltd: W...
From Mobile Banking to Mobile Payment Customer Value Mobile “Wallet” Mobile Access Mobilized  Website <ul><li>Mobile Banki...
Mobile Banking <ul><li>From SMS based to smartphone application based </li></ul><ul><li>Fast evolution of mobile phone OS ...
Mobile Banking @QNB <ul><li>SMS based Banking since 2004 </li></ul><ul><li>Mobile Banking (app) started in 2008 </li></ul>...
Mobile Money & Mobile Payment Diversity  of payment  services 2008 2010 2012 2014 Emerging (e-wallets, SMS) Expanding (NFC...
Mobile Money : Remittances / P2P <ul><li>P2P type of payment </li></ul><ul><li>Business model is straightforward: </li></u...
Mobile Money at Teco’s: e-wallets <ul><li>Across the globe, leading telco operators are making inroads into the financial ...
Mobile Money at QNB <ul><li>EazyPay (2010): </li></ul><ul><ul><li>QNB customer to QNB customer </li></ul></ul><ul><ul><li>...
eazy cash : How it works <ul><li>1.  QNB customer (payer)  sends SMS to payee in the following  format:  </li></ul><ul><li...
Mobile Payment: Replacing plastic <ul><li>Opportunity to replace the plastic with mobile </li></ul><ul><li>Appeal is high:...
Mobile Payment: NFC models <ul><li>Telco Centric (widest adoption so far): </li></ul><ul><ul><li>NFC integrated in phone w...
Telco Centric: Challenges of the Business Model <ul><li>Classic card retail business model is involving 2 players, an issu...
Ecosystem overview (open model) Source: EPC – GSMA Mobile Contactless Payments Service Management Roles Requirements and S...
3 industry players are looking at reaping the benefits… and more… <ul><li>In addition the a complex business model, the ba...
Mobile Payment: Beyond payment… <ul><li>Beyond replacing the plastic card, another opportunity is there: integrating loyal...
Outlook – the jury is till out… <ul><li>&quot;NFC payments will certainly be quick, but I doubt they'll be much quicker th...
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Mr. Ali Rashid al Mohannadi's presentation at QITCOM 2011

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QITCOM 2011

Presentation: QNB

Presenter:
Ali Rashed Al-Mohannadi, QNB

  • 'Business Model is challenging:thin revenue margin on retail payments' - Although its true, there is an oppurtunity to thicken this margin, for this acquirers in Qatar must come together and agree upon a min. merchant comm fee i.e no acquirer can offer merchant something below this rate .... When this is in place, aleast acquirers like yourself and others investing and trying out new technologies will be ensured of the min. revenue and sell technology to merchant showcasing the ease at their end and gradually increase the merch comm fee accordingly ! NFC as technology was launched by some acquirers since 2009 till today this technology although exciting has still not overtaken the card market ..therefore it still would remain a challenge !! Best of Luck !!
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Mr. Ali Rashid al Mohannadi's presentation at QITCOM 2011

  1. 1. Mobile Banking & Payment QNB Retail Banking 25 th of May 2011
  2. 2. Agenda <ul><li>Introduction: </li></ul><ul><ul><li>Mobile put into perspective </li></ul></ul><ul><ul><li>From Mobile Banking to Mobile Payment </li></ul></ul><ul><li>Mobile Banking </li></ul><ul><li>Mobile Money </li></ul><ul><li>Mobile Payment: </li></ul><ul><ul><li>NFC Models </li></ul></ul><ul><ul><li>Business Model </li></ul></ul><ul><li>Outlook </li></ul>
  3. 3. Mobile put into perspective…. 1.2 2.8 5 Units (Bln) in 2010 2010 figures – Sources: Gartner, EMVco, QNB 1980 1965 1985 Launch year
  4. 4. Mobile put into perspective…. Sources: Forecast: Mobile Devices, Worldwide, 2003-2013 (3Q09 Update) Portio Research Ltd: Worldwide Mobile Industry Handbook, 2009-2014
  5. 5. From Mobile Banking to Mobile Payment Customer Value Mobile “Wallet” Mobile Access Mobilized Website <ul><li>Mobile Banking </li></ul><ul><li>“ App” </li></ul><ul><li>Daily Banking Transactions </li></ul>Mobile Money “ SMS/USSD ” Mobile Payment “ NFC” Mobile as Stand-alone proposition Low High Mobile as an additional convenient channel
  6. 6. Mobile Banking <ul><li>From SMS based to smartphone application based </li></ul><ul><li>Fast evolution of mobile phone OS platforms: </li></ul><ul><ul><li>Symbian </li></ul></ul><ul><ul><li>Blackberry </li></ul></ul><ul><ul><li>Iphone, Ipad </li></ul></ul><ul><ul><li>Android </li></ul></ul><ul><li>No standardized application OS on Smartphone (no equivalence of internet explorer as for internet banking) </li></ul><ul><li>Race for banks to support latest consumer and mobile device trends </li></ul>Source: Canalys.com Share of worldwide 2010 Q4 smartphone sales Share of worldwide 2010 Q4 smartphone usage (internet browsing) Source: http://marketshare.hitslink.com/
  7. 7. Mobile Banking @QNB <ul><li>SMS based Banking since 2004 </li></ul><ul><li>Mobile Banking (app) started in 2008 </li></ul><ul><li>May 2010: new app with more services, extended to iPhones and iPads </li></ul><ul><ul><li>Convenience of ease: </li></ul></ul><ul><ul><ul><li>Registration from Mobile device </li></ul></ul></ul><ul><ul><ul><li>Same login as for internet </li></ul></ul></ul><ul><ul><li>Rich content: </li></ul></ul><ul><ul><ul><li>On-line account and card information </li></ul></ul></ul><ul><ul><ul><li>Transfer of money to anywhere in the world </li></ul></ul></ul><ul><ul><ul><li>Payment of utility bills and top-ups with real-time bill update </li></ul></ul></ul>
  8. 8. Mobile Money & Mobile Payment Diversity of payment services 2008 2010 2012 2014 Emerging (e-wallets, SMS) Expanding (NFC pilots.) Emerging Business Models Maturing
  9. 9. Mobile Money : Remittances / P2P <ul><li>P2P type of payment </li></ul><ul><li>Business model is straightforward: </li></ul><ul><ul><li>Profitable remittance business model </li></ul></ul><ul><ul><li>No technology dependency (USSD, SMS type of model) </li></ul></ul><ul><li>Main constraints: </li></ul><ul><ul><li>Regulatory: license to operate payment business </li></ul></ul><ul><ul><li>AML screening and Central bank reporting </li></ul></ul>
  10. 10. Mobile Money at Teco’s: e-wallets <ul><li>Across the globe, leading telco operators are making inroads into the financial area by offering mobile e-wallets to consumers: </li></ul><ul><ul><li>Vodafone (m-pesa in Kenya) </li></ul></ul><ul><ul><li>O2 (Telefonica group) in the UK </li></ul></ul><ul><ul><li>BICS (Belgacom Group): Remittance gateway </li></ul></ul><ul><ul><li>… </li></ul></ul><ul><li>Initiatives mainly targeting P2P payments, but also low value payments (parking, vending machines,…) </li></ul>
  11. 11. Mobile Money at QNB <ul><li>EazyPay (2010): </li></ul><ul><ul><li>QNB customer to QNB customer </li></ul></ul><ul><ul><li>Used to pay at Merchants </li></ul></ul><ul><ul><li>SMS based technology, operator independent </li></ul></ul><ul><li>EazyCash (May 2011): </li></ul><ul><ul><li>Cash to anyone from a mobile </li></ul></ul><ul><ul><li>SMS based technology, operator independent </li></ul></ul>
  12. 12. eazy cash : How it works <ul><li>1. QNB customer (payer) sends SMS to payee in the following format: </li></ul><ul><li>cash < payee mobile number > < amount > </li></ul><ul><ul><li>2 . Payer receives QNB SMS to confirm transaction information </li></ul></ul><ul><ul><ul><li>3 . Payer replies with Ok to confirm or with C to cancel </li></ul></ul></ul><ul><ul><li>4 . Payee receives payment information via SMS upon payer’s confirmation </li></ul></ul><ul><ul><ul><li>5 . Payee cashes payment at any QNB ATM in Qatar </li></ul></ul></ul>QNB EazyCash
  13. 13. Mobile Payment: Replacing plastic <ul><li>Opportunity to replace the plastic with mobile </li></ul><ul><li>Appeal is high: more mobile phones than cards! </li></ul><ul><li>NFC as enabling contactless technology </li></ul><ul><li>BUT… </li></ul><ul><li>Business model is challenging: thin revenue margin on retail payments </li></ul><ul><li>Technology: not deployed at merchants, not standardized (i.e. NFC) </li></ul>
  14. 14. Mobile Payment: NFC models <ul><li>Telco Centric (widest adoption so far): </li></ul><ul><ul><li>NFC integrated in phone with SIM based application </li></ul></ul><ul><ul><li>SIM plug-in: N-flex from Gemalto (piloted in Singapore, Turkey, Japan.. – Q4 2010) </li></ul></ul><ul><li>Telco agnostic: </li></ul><ul><ul><li>SD memory stick </li></ul></ul><ul><ul><li>Dual chip NFC phone (in-built chip, in addition to the SIM) </li></ul></ul><ul><ul><li>RFID sticker (transitional solution) </li></ul></ul>
  15. 15. Telco Centric: Challenges of the Business Model <ul><li>Classic card retail business model is involving 2 players, an issuer and an acquirer, sharing a very thin revenue margin from the merchant service fee </li></ul><ul><li>Implementing mobile payment requires an open architecture to ensure the solution works for all issuers (banks) and with all telcos to ensure full benefits for the consumer </li></ul><ul><li>Mobile payment (telco centric) is introducing a third critical player: the Mobile Network Operator (MNO), i.e the telco, which is also looking for some remuneration </li></ul>
  16. 16. Ecosystem overview (open model) Source: EPC – GSMA Mobile Contactless Payments Service Management Roles Requirements and Specifications Doc: EPC 220-08, Version 2.0 October 2010 Contacless NFC Fulfilment Payment Authorisation Payment Authorisation Payment scheme (domestic/int’l) Provisioning Value Chain
  17. 17. 3 industry players are looking at reaping the benefits… and more… <ul><li>In addition the a complex business model, the battle is about who will get more control over the core relationship with the customer (and his wallet ;-) </li></ul>Customer Current ACCOUNT TELECOM OPERATORS HANDSET MANUFACTURERS BANK “ I own the SIM” “ I own the NFC device” “ I own the payments”
  18. 18. Mobile Payment: Beyond payment… <ul><li>Beyond replacing the plastic card, another opportunity is there: integrating loyalty and couponing into consumer phones… </li></ul><ul><li>Latest initiative announced by Google (with Ingenico) </li></ul>
  19. 19. Outlook – the jury is till out… <ul><li>&quot;NFC payments will certainly be quick, but I doubt they'll be much quicker than today's magstripe and smart cards. Does it really matter whether I swipe, dip, or tap my card? So why should anyone care about NFC?&quot; David Dorf – Director of Technology Strategy at Oracle Retail - Oracle </li></ul><ul><li>To succeed, Mobile payment at the check-out will need to embrace unique features that are not offered elsewhere… </li></ul>
  20. 20. Thank You.

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