14. The brand equity was measured in terms of brand attribute preferences, brand awareness, brand loyalty and preferences about the brand.
15. The study helps to understand whether the customer is satisfied or dissatisfied.
16. To find the various factors that causes the dissatisfaction to the customer and overcome those better strategies.
17. To channel the distribution which will enable to reach the customer and communicate.
18.
19. First of all the short span of time is not sufficient to conduct study on the topic “CUSTOMER PERCEPTION” covering a vast area. Secondly as the fieldwork is restricted to a single plant it would create a problem on the part of researcher to bring a broader generalization on the study. The customer perception factors that have been provided to the employees, apart from collecting data from the HRD Centre of Airtel, data were collected from the management and workers by interaction.
20. Findings are based on the views expressed by the consumers .So it may suffer from biased prejudices.
64. The sample size chosen is small keeping in consideration many factors.
65. Time factors were unable to monitor the advertisement acceptability.
66.
67. The most important factor of brand status is the ability of the brand to change a premium and the share of the market segment.
68. At the foundation of trust is the customer belief is the ability or competence of brand ultimately, consumer should be satisfied.
69. In the booming industry technology up gradation as well cheap-cum-best service should be provided by the company in accordance with the needs of the consumer demand or taste.
70. The company should have to maintain the brand status .It will mainly focus on the consumer satisfaction. Because, customer is the onus of all over marketing activities.
73. Mobile phone also denotes status symbol. Those persons who are the leaders in possessing the mobile phone they must have very long range of descendents—spouse, son and daughter may also like to have mobile phones. Marketing strategy symbol and wants to show independence from the earlier generation.
74.
75. The promotional activities, marketing of product is as essential as food for human being. Similarly Airtel mobile also requires the same.
76. The competitor believes in aggressive advertising by making the local mass, so it is advisable to the company to advertise their product and service to the local mass.
77. The suggestion given by indirect partner should be taken into consideration which decides about the policy-making initiatives or tools.
78. Airtel should try to involve their indirect partners in setting and achieving the target efficiently.
79. A radical change is needed to provide the easy inter-connectivity and remote coverage facility.