Fitness Genes Facebook Proposal

1. Push Social Proposal.
Fitness Genes

2. WelcomeYour presentation will begin shortly

3. Our Agenda
▪ Our Strategy Development Process
▪ Our Prices & Packages
▪ Quick Overview of Push
▪ Your Facebook Proposal

4. Our Values

5. So what?
Access to beta
tests before
your competition

6. So what?We run digital marketing seminars at Google’s HQ

7. So what?Support to help customers expand internationally.

8. Global expansion
Lots of our customers operate globally and have expanded into new territories working with us.
Customer Areas we run campaigns in
Mountain Store
Hair Transplant Clinic
Golf Holiday Company
Diabetes Management
company
UK, SPAIN, FRANCE, GERMANY, USA, SWEDEN, AUSTRIA, AUSTRALIA, CANADA,
SWITZERLAND, DENMARK, NORWAY, FINLAND, JAPAN
BRAZIL, MIAMI, SCOTLAND, SYDNEY, GERMANY, AMSTERDAM, PERTH, ITALY, SAN
DIEGO,
LEBANON, SAUDI ARABIA, DENMARK, UK, NIGERIA
SWEDEN, DENMARK, UK, USA
UK, DENMARK, POLAND, CZECH REPUBLIC, FINLAND, NORWAY, GERMANY, HOLLAND,
AUSTRIA, SPAIN, GREECE, ITALY, SWITZERLAND, FRANCE

9. Over 300 customers

10. In multiple industries

12. Winner
Best Customer Satisfaction
Award - Google Premier
Partner EMEA Awards
2016
Winner
Mobile Innovation Award -
Google Premier Partner
EMEA Awards 2017
No Agency In Europe Has Won More
Google Awards Than Push
Winner
Mobile Innovation Award -
Google Premier Partner
Global Awards 2017
Winner
Growing Business Online
Award - Google Premier
Partner EMEA Awards
2018
Also the first agency to win a Google award 3 years in a row!

13. See what our clients have to say

14. Push Analyser For Google
The push analyser puts together reports that would take us 3-4 hours to put together manually. It
saves time analysing and leaves us with more time to actually do work on your account.

15. ROI Hunter For Facebook
ROI hunter allows us to produce mass sets of assets at scale combining automation & customisation.

16. We’re a
process driven
PPC agency

17. How we’re always ahead

18. How we keep you ahead

19. We Can Help Your Business Grow
Through Multiple Channels

20. Pure Focus On
Digital Advertising Since 2007
50+ specialists in London, Manchester, Bucharest, Athens and Copenhagen

21. Our Agenda
▪ Our Strategy Development Process
▪ Our Prices & Packages
▪ Quick Overview of Push
▪ Your Facebook Proposal

22. Targeting your audience

23. Facebook Audiences
■ Core Audiences
■ Interest targeting
■ Based on the data people
share on their profiles.
■ Custom Audiences
■ Leverage CRM
■ Email sign-ups
■ Audiences based on the
actions people take on your
website.
■ Lookalike Audiences
■ Based on sophisticated
modelling
■ Identify people with similar likes,
interests or characteristics to
current audience

24. Lookalike Audiences

25. 2. Lookalike Audience
■ LAA 25% Video Views
■ LAA 75% Video Views
■ LAA Web Traffic
■ LAA Page Engagement
And lastly the exclusions.
For more accuracy we can club the detailed audience with
Lookalike
Custom Audiences:
Location: United Kingdom
Age: 16 – 55 years
Gender – Men, Women
Language – English (UK)
Interests: Healthcare, Fitness
Health and Wellness: Gym, Exercise
Sports and outdoor: Outdoor Recreation
Lookalike Audiences

26. Current Campaigns

27. Current Campaigns

28. Insights
■ Men ages 20-45 and women 45-54 are substantially more likely to engage with their ads than any other
age/gender cohort.
■ These are the most relevant audiences and the very best performing demographic.
■ Men, across the board, accrue 57.94% of impressions but account for only 46.6% of the engagement
(note: Facebook is a pay-per-engagement ad platform, so spend = engagement).

29. How we develop your strategy

30. ■ Google Analytics can be useful for determining what types of traffic we’re attracting to the website.
■ We can see the breakdown of actual demographics, interests, geographic locations, devices, and more. It’s very
useful information to start our fresh Facebook Ad targeting.
■ Though we have an active audiences, this supplemental information helps to understand what performs well.
■ If there’s a disconnect between engagement on Facebook and Google Ads, we would know where to start A/B
testing to refine.
Strategy
Mine Google Analytics for audience information

31. ■ There are several ways to narrow audiences, and there’s no reason to stick to just one segment.
■ (Fitness Genes is majorly focusing on two segments . I.e IG Engagement and Web Traffic) The more relevant our
offers are, the higher our click-through rates and the lower our cost per click will be.
Strategy
Use multiple factors to narrow audiences

32. ■ Forgetting to exclude customers is an easy way
to waste money on a Facebook Ad campaign.
■ There are plenty of reasons why we’d want to
exclude someone, right now Fitness Genes ads
merely has couple of ad sets where exclusion
audience are created
Strategy
Exclude attributes to focus ads for a better ROAS

33. ■ Facebook has pretty much every conceivable life
event targeting option, since we tend to post these
to our timelines.
■ The Life Events parameter is unique in that we can
choose to target people at specific intervals of
time after the change.
■ People who do workout or are going to some
sports event, bodybuilding competitions etc. so we
could target audience members who were getting
to these events earlier.
■ The date ranges possible are 3 months, 6 months
and one year.
Strategy
Get Creative With Life Events Targeting

34. ■ Who are they?
■ Where do they live?
■ What do they do for work and what do they do after work?
■ What traits and characteristics might they have.
■ How do those align with the many targeting parameters we are using.
Strategy
Create personas for ideal customers

35. ■ What makes this type of targeting successful is that it’s based on what users have liked themselves, not just posts
they have shared or engaged with.
■ Targeting our competitors’ biggest fans can be highly effective.
■ We already know that they are engaged in our niche and therefore once we have their attention and they move
to the next signup step,
■ We will be better able to convert them with successful remarketing ads.
■ Another way of segmenting our target audience is a further potential 13 different placements like Facebook
stories, Instagram Stories and Facebook Messenger.
Strategy
Segmenting audience on the basis of Brand Interests

36. ■ When creating our campaign, we would select our lookalike audience and then add interest targeting so that we
are targeting customers who match our shoppers and are interested in specific things we believe our target
audiences are interested in.
Strategy
Blend Interest Targeting and Lookalike Audience

37. Automatic Rules
■ Automated budget allocation according to campaign performance.
■ Allows us to target your budget and reduce wastage
■ When we launch new campaigns we’ll use manual budgeting with lowest cost strategy.

38. Facebook Personas
■ We produce 4 main personas that we create tailored campaigns around.
■ Not just targeting the end user but everyone associated with the event

39. Staying Ahead
Be where your competitors are and take advantage of those not advertising in this space

40. Staying Ahead
Push ROI allows us to produce mass sets of assets at scale combining automation & customisation.

41. Target The Top Organic Results

42. We need to feed the top of your funnel
■ Using a combination of strategies we focus on filling every stage of the funnel,
not just final sales

43. Facebook Building Funnels
Top of Funnel (TOF)
Prospect Audiences
Detailed Targeting
Lookalike Audiences
Broad Targeting
(Awareness & Interest stage)
Engaging
Videos +
Emotive ads
Middle of Funnel (MOF)
Warm Audiences
Video View Remarketing
Instagram + Facebook
Followers
(Consideration stage)
Testimonials
Bottom of Funnel (BOF)
Hot Audiences
Website Visitors 7, 14,30 Days
Add to Basket
(Action stage)
Offers &
Urgency

44. Funnels, Budget & Strategy

45. Funnels, Budget & Strategy

46. Types of ads we can use

47. Placements we can use

48. Maintaining Relationships
Via Remarketing

49. Keeping you ahead with
Facebook Betas

50. Case Study

51. Case Study

52. Case Study
■ Since running standard Facebook ads we’ve consistently hit ROAS targets
■ By implementing ROI Hunter in July 2018 we’ve increased ROAS by 193%

53. Variables that can affect your
CPC & Conversion Rate
Websites structure
Website content
Products /pricing
Product feed
Bids set on the account using intelligent solutions
Quality score from Google through optimisation
Click through rates of your ads through ad testing
Impact of ad extensions on your adverts
through testing
Economic changes
Competitors adjusting their bids /ad copy / pricing / offers
Google’s algorithms
Inflation of CPC’s on the Google AdWords platform
Internal changes to the Google platform and policies
New Beta’s/features
Changes to the Google.com search page
Seasonality
Weather
Your audience behavior
World events – World cup etc.

54. KPIs to measure
▪ Sale figures & the cost per sale
▪ Brochure downloads and the cost per download
▪ Percentage of video ads watched
▪ Engagement (comments/likes/brand following)
▪ Clicks
▪ Impressions & Reach
▪ Average costs per click
▪ Click through rates

55. Our commitment
Comprehensive weekly and monthly reports written in a style to suit you.
Performance reviewed and improved on a daily basis.
Dedicated certified account manager.
Agree clear goals with you each month.
We take responsibility for the final result (not just the traffic!)... Sales, tel calls etc

56. Set up can take between 21 - 28 working days
Summary

57. Our strategy development team will
arrange an initial call to discuss the
next steps and ensure they fully
understand your business objectives.
What
happens next

58. What happens next
An account plan is created and approved before we built or optimise the account.

59. What
happens next
Based on your plan we build new
Facebook campaigns and/or optimise
your existing campaigns.

60. What happens next
We work with you to get tracking, reporting and ROI Hunter set up

61. Going Live
Before you go live you will have a call
with your Strategy Development
Manager and your new account
manager.
There will be a screen share and they will
take you through the all the work that’s
been done to check you are happy.

62. New accounts need lots of love and our teams work together
to ensure we find the winning formula to grow your business.
Your account manager, salesperson and strategy
development manager will meet monthly for the first three
months to review your account together and update you on
progress.
Performance
Review

63. ■ Visual high-quality assets. Essential to stand out in
Newsfeed.
○ Images and Videos
○ Brand Guidelines and logos
■ List of USPs
■ Converted Customer Files to conduct Audience Insights
Facebook: What we need

64. Your commitment
Understand that campaign improvements can take time.
We need a minimum 3-4 month commitment.
Provide us with feedback on sales uplifts, lead quality
and any other measure that is relevant.
Treat us as part of the team. We’re here to help.

65. Prices
Optional Landing Page Support
One off set up cost
Monthly price plans

66. £997
■ Account build/ optimisation by Facebook specialist with
over 50 steps completed
■ Unique Push social strategy overseen by a Facebook specialist
■ Check/ Implement conversion tracking including call tracking
■ Integration with ROI hunter to maximise catalogue sales
Reduce your cost per
Acquisition through our
ROI Hunter software
Conversion Booster Wastage
Reduction Ad Performance Testing
New Persona Discovery
Improved Ad Relevancy
Facebook Set Up
Push Facebook set up includes
Push ROI Hunter
Includes set up on
One off cost

67. £997
* MO +VAT
■ Executing daily account management
■ Ongoing creation and optimisation to achieve set goals,
unique offers and promotions and KPIs
■ Implementation of split test structure, naming
conventions and monthly reporting.
■ Bi-weekly call to discuss brand direction, goals and
insight into trends and campaign performance.
■ Monthly creative and performance report