DAA

3. Promotion
We can plan a good promotional plan so that it
creates the brand awareness among the people.
Different kind of promotional activity are
adopted so that awareness increases.
Certain budget has to be created for promotion
so that it should remain in the periodic cycle.

4. Advertising
It touches the emotional part of customers
that’s why customers prefer to see advertising.
Advertising can be done through various means
Like television, radio, newspaper, internet,
magazines, fashion magazines, hoardings,
editorials.
• Participate in Fashion Shows
• Celebrity endorsement
• Newspaper Inserts
• BTL Activities in shopping malls, clubs,
colleges & other institutions.

5. Steps of Branding
1.Brand Identity (Logo & tagline): A strong brand
identity is the foundation of any successful
marketing program. A good logo conveys an
organization’s core mission and personality so it
should be memorable and exemplifies your
organization’s values. So we will design a good
logo for your brand, email signature and a
website. (Register trademarks and domain
names)
2.City & Location finalization: we need to find
out the competitors, their strengths & weakness.
3.Celebrity Endorsement to build the brand
image.

6. 4. Date of the launch
5. Start early promotion: we should get a hard
start and begin preparing long before you
plan to launch, start the activities 6-8 weeks
before the official launch date and keep the
news going up to and beyond the official
launch date, by using various mediums.
6. Collect the review of your friendly customers
or even bloggers who have a online
presence, best comments to be published .
7. Seed the social space with leaks: Target
people who are naturally eager to learn
about your offering, like “coming soon”
tweets and leaked pics of our products.
8. Social Media Marketing: We should be
available on all search engines.

7. 9. We can call a press conference in the city just
before the event to create the buzz.
10. We can plan pre events, road shows & mobile
vans at various important places of the city
for the publicity.
11. PR Strategies; coverage of opening on
various tv channels & editorials in
newspapers or magazines about our brand.
12. Complete outdoor plan: Hoardings at all
prominent places, standees at important
places, wall branding, bus shelters
branding, poles, on buses, taxies or at
railway stations and all OOH Mediums.
13. TVC on all or important national channels
and local channels of the city or it can be
aired on all important social sites like you
tube.

8. 14. GRAND LAUNCH EVENT
a. Splendid decoration of the store.
b. Free entry to the crowd
c. Media Invitation
d. Local VVIP, VIP or other important figure of
the area can be invited as guests.
e. If we don’t have a celebrity then we can call
any local band or folk performers to catch
the attention.
f. We can have activities for the kids & ladies.
g. Lucky draw: we can give winner a small
gift from your side.
h. If we call a celebrity then autograph
session can be huge attraction and give the
public added incentives to visit our store.
i. We can offer free food to the walk in
customers

9. 15. We will put together an external sign package
that lets passerby know something is
happening. We can consider promotional
items like billboards, balloons, search
lights, directional boards at our parking lot
entrance etc.
16. Before launch we can place standee or
hoarding at all the shopping malls, hotels,
colleges, institutions, airport lounge, salons
Where ladies frequently come.
17. We can participate in any prominent jewellery
Show to get noticed in the jewellery market.
18. A grand fashion show in all metro cities
where you planning a store.
19. Newspaper Advertisement on regular basis
till the launch. (City editions)

10. 20. We can sponsor any big concert or event of
the particular city.
21. Billboard can be run in PVR & all multiplexes
of the city.
22. Catalogue & Brochures & Posters printing
23. Your standees can be placed outside the big
ladies wear showrooms of the city.
24. We should keep the upcoming festivals of
this year in mind. Like diwali & New year.
We can plan the unveiling of our product
this year too.
25. We can go for the direct marketing tools like
Emails, SMS and database marketing.
In short we can plan a complete 360 degree
media campaign for your launch.

11. The tentative cost for the entire branding:
Brand Name, logo & Tagline ,
Domain registration ,
email signature 80,000/- to 1,00,000/-
Website design making: 25,000/- to 50,000/-
Celebrity Endorsement: depends on your budget
Showroom’s Branding 50,000/- to 1,00,000/-
Social Media Marketing 60,000/- to 70,000/-per
month
Print Media Depends on your budget,
choice of your newspaper, magazines and again depends on
the sizes of the add (minimum 1,00,000/-) per DAY
Outdoor Media with Flex printing : Depends on your budget,
Area of the placement, No of the hoardings & standees, other
OOH mediums 3,OO,OOO/; PER MONTH,FOR A SITE
PR Strategies 50,000/- to 1,00,000/-
TVC Making Depends on the budget,
duration, selection of the actors & director
TV Advertisement : Depends on the channel category,

12. BTL Activities : we can plan accordingly minimum 1,00,000/-
per city site
Radio Promotions minimum 1,50,000/- per week
Launching Ceremony2,00,000/ to 6,00,000/-
Ad designing for all printed materials 5,000/-
Catalog shoot & printing8,00,000/-
Other print materials 1,00,000/-
Gift boxes 3,00,000/-