How SEO can make life better for you and your customers
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Say 'hello' to SEO Find our from SEO experts propellernet how SEO can make life better for you and your customers.
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How SEO can make life better for you and your customers
- 1. Say ‘hello’ to SEO Copyright Propellernet 2013 All Rights Reserved Do not reproduce
- 3. Best Agency – European Search Awards 2013 Best Agency – UK Search Awards 2013 Best UK Small Business Workplace – Great Place To Work 2013 Winner – Best Use of Search – Travel Marketing Awards 2014, 2011, 2010 Winner – Best Travel & Leisure Campaign – UK Search Awards 2014 Gold & Silver – Best Use of Search – 2013
- 4. Welcome to Google Street What are people looking for on Google Street? Being insightful SEO fundamentals Measuring success Where search is heading
- 5. Welcome to Google Street!
- 6. 90% 5% 3% 2% Google Bing Yahoo Others Google is dominant
- 7. What are people looking for on Google Street?
- 9. What are you afraid of?
- 14. What do you want to know?
- 18. Being insightful
- 19. Competitor Analysis Customer behaviour insight Target audience personas Revenue potential modelling Existing business plans Profit potential modelling Keyword research Content audit Search behaviour map Influencer insight User research Social listening
- 20. Let’s go back to keyword research
- 21. Keyword Research
- 22. Keyword Research
- 23. Keyword Research
- 24. SEO basics Copyright Propellernet 2013 All Rights Reserved Do not reproduce
- 25. Solid TECHNICAL foundations Engaging and useful CONTENT Earned LINKS and SHARES
- 26. Solid TECHNICAL foundations Engaging and useful CONTENT Earned LINKS and SHARES
- 27. Solid technical foundations: Page Titles Solid TECHNICAL foundations Page Titles
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- 29. Solid technical foundations Page Titles “Tropicana – Pure 100% Florida Orange Juice” •Shorter than 60 characters •Is a clear and simple message •Isn’t stuffed with keywords •Functional but still ‘salesy’
- 30. Solid technical foundations Meta Descriptions Meta Description
- 31. Solid technical foundations Meta Descriptions “Official Tropicana home page - the source for everything Tropicana including Tropicana Pure Premium®, Trop50, Chilled Juices and Drinks, Tropics and Tropicana Twister®” “Site provides information about this orange juice line.”
- 32. Solid technical foundations Meta Descriptions “Tropicana orange juice – 100% squeezed sunshine. Visit our website today for our full range of delicious fruit juices.” •Shorter than 156 characters •Is a clear and simple message •Isn’t stuffed with keywords •Has a call to action
- 33. Solid technical foundations Headers Solid TECHNICAL foundations
- 34. Solid technical foundations Headers Solid TECHNICAL foundations
- 35. Solid technical foundations Headers •Short and simple •Contain main keyword for page •One main (h1) header per page •Subheaders are good but don’t get ‘special treatment’ from Google
- 36. schema.org
- 37. Non-descriptive link text won’t provide any context and will help less to promote the visibility of the destination page Descriptive link text gives the search engine some context about the page being linked to Internal linking
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- 40. Solid TECHNICAL foundations Engaging and useful CONTENT Earned LINKS and SHARES
- 42. Producing content that ticks lots of boxes The video has been shared socially and many websites are now referencing this content, including: eatwatchrun.com totallyliving.co.uk wellbeingmagazine.co.uk zest.co.uk cosmopolitan.co.uk mumset.com
- 43. Don’t forget, more mundane content can be useful too 13 links 25 Links
- 44. Solid TECHNICAL foundations Engaging and useful CONTENT Earned LINKS and SHARES
- 46. •Sending dog influencers to experience the Forest and review from the perspective of the dog •Rewriting key landing pages in ‘dog language’ •Commissioning expert content for practical advice and inspiration e.g. how to travel with dogs •Securing features with pet and lifestyle media using topical hooks such as Crufts
- 50. Measuring success Copyright Propellernet 2013 All Rights Reserved Do not reproduce
- 51. 86 •Revenue •Website traffic •Conversion rate What to Measure Organic! •Keyword Positions •Domain Authority
- 53. 90
- 54. Where search is heading Copyright Propellernet 2013 All Rights Reserved Do not reproduce
- 57. Thank you… Any questions? Copyright Propellernet 2013 All Rights Reserved Do not reproduce