The document discusses how mobile use of devices like smartphones and tablets is surpassing desktop PC use, with mobility becoming the norm for searching. It notes that search experiences are becoming more interactive and location-based on mobile. Developers are seeing significant revenue growth from mobile search apps. The ability to instantly search from any mobile device is changing how people access and use digital information and data. Mobility is transforming computing and digital experiences are increasingly centered around mobile calling and intuitive, all-in-one mobile devices.

1. Preparing for Success
in the Next Evolution
of a Digital World
Bob Marks,
Vice President
CDNP

2. The next evolution is
not coming–it is here
Global Mobile Use of Desktop PCs and Notebooks
PCs vs. Smartphones and Tablets 2011-2017
900,000
Mobile PCs
800,000
TURNING POINT 2017
Global Mobile Use (MM)
700,000
600,000
500,000
400,000
300,000
0
2011 2012 2013 2014 2015 2016
Source: Research Data, 2011

3. “Searching”
no longer sits “Mobile Search” means:
at a desk • Results at your fingertips
• Location-based
applications
• Voice Search
• Social recommendations

4. Our Future
Digital World

5. Developers are increasing revenue
based on the need for a more
interactive search experience
DEC 2010
$65.3M
55X
GROWTH IN
REVENUE FOR
PHONE SEARCH
$1M DEVELOPERS*
JAN 2010
*Prediction based on Data Analysis, 2012

6. It’s all about the ability to search
with a one-click app
It’s about to change the world as we
know it regarding our digital future
Jan 29, 2012 at 10:35am ET by Jimmy Drumel
After only months on the market, the ability to click, swipe,
or think about a search is becoming norm. We all remember
the pager, the text message, the ring tone; will open your
mind and let the search results enter.
“With the app initially installed on my phone and synced to
my email, it was able to begin finding patterns in my mental
process, creating a list of possibly questions I may have in
the future. Eventually it caught up with my brain and I don’t
have to type, make a phone call, click a mouse…I just think
and ‘ping’ the result is in!”
-Bob Pucket

7. Mobility is taking over computing
PC SEARCH TIME MOBILE SEARCH TIME
“Search time and the ability to be mobile while searching for anything
from location of a restaurant to Van Halen’s last album is pushing the
boundaries of our digital world.”
- Billie Casput, Big Computers

8. As our world becomes more digital,
opportunities arise for mobility
We anticipate massive innovations in:
1. Mobile sales and
consumer interaction
2. Data analysis and
digital gaming
3. Digital resourcing
and monetary
organization

9. Searching and data access is
already at our fingertips
Before launching a SE, we will know:
1 Current data plan
2 Current data usage
3 Call History data
4 Call Mining history

10. Our digital experience currently
stems from digital calling
All-in-one digital
device

11. Measure the value of your
digital experience
“Cellphone and digital calling are rapidly
becoming obsolete to growing intuitive
operating systems creating a more
interactive experience”
- John Silberman, BNG Technologies

12. www.cdnp.com
Bob Marks,
Vice President
bmarks@cdnp.com