This document discusses e-publishing in developing countries. It notes that developing countries are at different stages of adopting e-publishing, similar to a car race with some countries ahead and others behind. It proposes taking a new approach by recognizing different digital maturity levels and focusing on bridging the digital divide through low-cost devices, education, and local e-commerce. The document concludes by providing tips for adapting e-publishing strategies to local contexts in developing markets.

1. E-publishing
in Developing Countries
Octavio Kulesz
www.alliance-lab.org
ok@editorialteseo.com

2. Global Digital Publishing
Ebook market share
Different stages of
maturity

3. “Car Race” Model
Some ahead, others behind
“Acceleration”, “Plateau”,
“Slowdowns”

4. Problems
Years behind
Gutenberg markets ok, but
what about the rest?
E.g.: China

5. A New Approach
Different races, different
games
“Digitizing Gutenberg”
= one race

6. Bridging the Digital Divide
Developing countries:
huge variety
Major capitals: Digitizing
Gutenberg (race 1)
But macro-game is:
“Bridging the digital
divide” (race 2)

7. 3 Components
Low cost devices (India)
Education for the masses
(India, Latin America)
Local e-commerce (China)

8. Double Opportunity
Selling e-books (race 1)
Licensing educational
content (race 2)
But: in both cases, adapt
your strategy

9. Tips
Local dialects
Currencies
Prices
Infrastructure
Public sector
Low profile
Partners

10. E-publishing
in Developing Countries
Octavio Kulesz
www.alliance-lab.org
ok@editorialteseo.com