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PsPrint - Nonprofit Event Marketing - 1.22.2015
- 1. Presented by Tarah Ornelas
- 2. • Creates trust and an identity • Builds credibility • Provide more information • Cross promote it via print, web and social • Consider your benefits • Consistency & repetition
- 3. Make or break your event... • Great design inspires people • Created brand awareness • Event theme • Provide more information • Cross promote it via print, web and social
- 4. Turn heads and translate interested parties into volunteers and potential donors. • Large and eye-catching • Brand awareness • Information about your cause • Sell them at the event to raise funds Posters Include: •Flexibility in sizes + custom sizes •Quick turn around times •Quality paper
- 5. Beyond a standard ticket: • Keepsakes (sell frames at the event!) • Pocket calendar? Double as a raffle ticket? • Shape it up with a die cut • Sell a “golden ticket” with foil stamping! Event Tickets Include: •Variety of options, so you can make it as unique as you •Numbering & Perforation available
- 6. • Show what donations go towards • Add bold full color pages to tell your story • Great vehicle to show progress and success stories Creative catalogs “sells” your nonprofit. Catalogs & Booklet Options: •Quantities from 25-20,000 •8-96 pages available •Quick turn around times • End with a “call to action” – where to volunteer and how to donate
- 7. Easy way to give more information or be a part of the event. Table Tents Include: •Allows for more details •Ability to be reused or as giveaways •Quick turn-around times • Make one side bright and bold and the other informative • Post anywhere there is a lot of traffic • Add follow up information so people will take them home. • Use them for silent auctions • Great for VIP Donor or Reserved tables
- 8. Get the word out online FREE! • Facebook event pages (www.facebook.com/events) • Yelp Events (www.yelp.com/events) • Eventful (eventful.com/) • InsideBayArea (calendar.insidebayarea.com/) • Sell tickets on Eventbrite (www.eventbrite.com)
- 9. • Create an eye catching design on the front • Personalize them with handwritten note inside • Include your website and email • Include how to donate or volunteer on the back • Include a remit envelope as a custom option Make them feel special – and remember why they came to your event!
- 10. • We have been working side by side with nonprofits like yours for 25 years. • We help you shine and empower you to do what you do best: • Build community • Grow your nonprofit • Make meaningful connections • Make a lasting impression • Save the world!
- 11. Cat Town Café •Operates through a partnership with Oakland Animal Services •Since founding in 2011, they’ve helped over 600 cats and kittens and look forward to helping many more! •2869 Broadway Oakland, CA •http://www.cattownc afe.com/
- 14. • http://blog.psprint.com/marketing/cool-nonprofit-fundraising- events/ • http://www.psprint.com/resources/nonprofit-marketing- branding/ • http://blog.psprint.com/printing/printing123/nonprofit-poster- marketing/ • http://www.digitalmarketingdepartment.com/8-ways-to-promote- your-nonprofit-event-for-free/ • http://www.nonprofitmarketingguide.com/blog/2011/08/02/butt s-in-seats-5-tips-for-event-marketing-using-social-media/
Notas do Editor
- Great reference article: http://www.psprint.com/resources/nonprofit-marketing-branding/
- Full-Color Poster Printing Services Top-quality printing Lightning-fast turnaround times, including one-day production Multiple standard and large format size options offered Six premium paper stocks available http://blog.psprint.com/printing/printing123/nonprofit-poster-marketing/
- Full-Color Event Ticket Printing Services Top-quality printing Ticket numbering offered in blue, red or white ink Perforated tear-off stubs available Turnaround in five or seven days Custom sizes up to 13" x 17" Foil stamping and unique die-cut shapes http://www.psprint.com/resources/event-tickets-design-ideas/
- Full-Color Booklet Printing Services Top-quality printing from 25 to 20,000 pieces Booklets are available with 8 to 96 pages and in sizes of 8.5" x 11", 5.5" x 8.5", 6" x 6" and 12" x 12" All booklets are available with standard binding methods, including saddle-stitched (stapled) and wire-O options Many turnaround options including fast two-day rush orders Booklet direct mailing - save time and money and let us print, address, and mail your booklets for you http://www.psprint.com/resources/booklet-catalog-marketing-ideas/
- Full-Color Table Tent Printing Services Top-quality printing Lightning-fast turnaround times, including one-day Premium 100 lb. gloss cover stock with UV coating Available in standard 4" x 6" table tent size Die cuts available http://www.psprint.com/resources/table-tent-powerful-design/
- http://www.digitalmarketingdepartment.com/8-ways-to-promote-your-nonprofit-event-for-free/ http://www.nonprofitmarketingguide.com/blog/2011/08/02/butts-in-seats-5-tips-for-event-marketing-using-social-media/
- Full-Color Greeting Card Printing Services NOTE: Order C1S if you want to write on the inside of the cards Top-quality printing Lightning-fast turnaround times, including one-day production Five thick stocks, including recycled matte and velvet finish paper options Greeting card direct mailing services available http://www.psprint.com/resources/low-cost-greeting-cards-nonprofits/
- Our customers come first, always. We are dedicated to exceeding expectations. Our customers count on us, and we deliver. We have a passion for print.
- Cat Town Café has printed calendars, stickers, die cut sticker, business cards, postcards, and posters with us to help promote events, raise funds, and create brand awareness.
- http://blog.psprint.com/marketing/cool-nonprofit-fundraising-events/