The document discusses digital commerce and mobile operator collaboration globally. It notes that operator cooperation in markets is growing and consistency and scale using digital commerce is a focus. Examples of NFC mobile payment launches and trials between mobile operators, banks, and retailers in various countries like Brazil, New Zealand, Japan, Czech Republic, and Russia are provided. The GSMA engagement process to determine common business areas and requirements to enable collaboration is outlined. Consumer and merchant benefits of couponing, stamp cards, and instant rewards programs using digital wallets are also summarized.

1. © Proxama 2014
Paul Crutchley, Strategic Engagement Director, GSMA
Evolving the Ecosystem for Digital
Commerce

2. © Proxama 2014
Digital Commerce - mobile operator status

Operator co-operation in market is growing globally

Showing the benefits to industries of Digital Commerce

Consistency and developing scale using Digital Commerce is a focus
Enablement
‘ecosystem’
‘collaboration’
‘technical development’
Adoption and Scale
‘establish joint common vision’
‘develop value proposition’
‘requires detailed knowledge’
‘consistent approach’
‘technology disruptors/enablers’
‘simplicity for consumers’
Achieving
scale
2012 2013 2014

3. © Proxama 2014
Global collaboration with retail & best practice
Brazil launches NFC transit Rio
Card to support access to mass
transit services
Brazil launches NFC transit Rio
Card to support access to mass
transit services
Mobile network
operator Vodafone is launching
a pre-commercial prepaid
payments trial in New Zealand,
in partnership with Visa
and Bank of New
Zealand (BNZ)
Mobile network
operator Vodafone is launching
a pre-commercial prepaid
payments trial in New Zealand,
in partnership with Visa
and Bank of New
Zealand (BNZ)
In Japan, McDonald's and NTT
DoCoMo, announced they have
agreed to jointly promote e-
marketing based on DoCoMo
Osaifu-Keitai™ e-wallet services
In Japan, McDonald's and NTT
DoCoMo, announced they have
agreed to jointly promote e-
marketing based on DoCoMo
Osaifu-Keitai™ e-wallet services
Telefónica Czech Republic has
announced the full commercial
launch of its NFC mobile
payments service.
The rollout is taking place in
conjunction with MasterCard
and GE Money Bank
Telefónica Czech Republic has
announced the full commercial
launch of its NFC mobile
payments service.
The rollout is taking place in
conjunction with MasterCard
and GE Money Bank
NFC Launch in Russian
Transportation with the Top 4
Mobile Operators
MTS and MasterCard launch
co-branded NFC smartphone
NFC Launch in Russian
Transportation with the Top 4
Mobile Operators
MTS and MasterCard launch
co-branded NFC smartphone
In Canada, EnStream was created
to deliver payment capability over
the mobile handset. It’s evolving to
become a common mobile
commerce interface between
Canada's mobile carriers and the
Canadian ecosystem for NFC
transactions
In Canada, EnStream was created
to deliver payment capability over
the mobile handset. It’s evolving to
become a common mobile
commerce interface between
Canada's mobile carriers and the
Canadian ecosystem for NFC
transactions

4. © Proxama 2014
Consistently enabling interoperability
3rd
Party
App
MNO
Wallet
Physical
World
Digital
World
I know
what
I know
how
Enable
Support
ecosystem
implementatio
n
Simplify on-
boarding
and
enablement
Understand
customer
Journey
Ecosystem,
market
value chain
analysis
Consistent
API’s
Support
ecosystem
implementatio
n
Simplify on-
boarding
and
enablement
Understand
customer
Journey
Ecosystem,
market
value chain
analysis
Consistent
API’s
I know
what
I know
how

5. © Proxama 2014
GSMA engagement and co-operation process
Determine
‘hooks and
commonality’
to enable business.
(Business, Enablers,
Implementation)
Understand and
document
vertical business and
requirements
Engage with 3rd
party
business and ecosystems
Discover ideal customer
journey from start to
finish (e.g. retailing)
Determine key areas
or ‘hooks’ of
commonality to
work on
collaboratively
Formation of
business
partnerships and
industry
associations
Development of
collaborative
touchpoints, in
business &
technology
Build business
propositions,
understand market
conditions, technology
and highlight the
opportunity
Develop Proof of
Concepts
(where applicable)

6. © Proxama 2014
Consumer Benefits
“I enjoy receiving offers that are relevant to me both in
terms of the product, value and timing of them. The wallet
makes these more accessible and I don’t forget them!”
Merchant Benefits
“I know who engaged with each coupon and who didn’t. I
understand the effectiveness of each campaign and I can prove the
ROI to my business and my suppliers”
COUPONS & OFFERS

7. © Proxama 2014
Consumer Benefits
“Easy way to earn something back at the stores I use day to day.
I like getting a ‘freebie’ from time to time it makes me feel
valued as a good customer. I really like the simplicity”
Merchant Benefits
“The proposition is simple and easy to understand – for both
consumers and staff. I can reward my routine consumers with a
straightforward and low risk economic model”
STAMP CARD

8. © Proxama 2014
Consumer Benefits
“I like getting offers that are relevant to me and I like being able
to store them in my wallet so I don’t forget them when I come
back in store”
Merchant Benefits
“I can plan the campaign precisely and I am in control of who
receives which offer and when. The one to one targeting coupled
with timely delivery and precise ROI means I can justify supplier
funding”
INSTANT
REWARD

9. © Proxama 2014
RBTE Couponing & Loyalty

10. © Proxama 2014
proxama.com
Simple. Secure. Relevant.
Thank you.
Retail Breakfast Seminar
Couponing & Loyalty
neil.garner@proxama.com
phoyer@hidglobal.com
pchrutchley@gsma.com