1. 2013, Kuloy, Arkhangelsk Region

2. “Muscle force and energy haven’t got the
main meaning already, but information has.”
D. Bell
Mass Media

5. • The print editions (the press): newspapers, magazines.
• The electronic mass media: television, radio, the Internet.

6. Charles Horton Cooley, Robert Ezra Park,
Walter Lippmann and many others are the
pioneers in studying of the mass media.
Charles Horton
Cooley
Robert Ezra
Park
Walter
Lippmann

7. Periodical editions: a newspaper, a magazine, a
bulletin, other edition, that has got a permanent title
and a current number;
Broadcasting;
Television program;
Video film;
News film;
Another form of spreading mass information.

8. The Internet
The Internet is the main achievement in the
development of the means of mass
communication. Nowadays the Internet is
classified as the fifth stage of technical
development of the mankind. The other four
stages are water energy processing, steam
energy, electricity and electronics.

9. 1. When the Internet is used in order to find any interesting
information;
2. The stage of commerce and communication;
3. The stage of communication environment.
THE DEVELOPMENT OF THE INTERNET
IS DIVIDED INTO THREE STAGES:

10. The Internet is used as the means of mass media
and different types are growing and spreading now .
They are of great popularity, though their audience
is less than of “traditional” mass media. Almost all
types of mass media have got sites in the Internet,
information is published on many sites and it is
regularly renewed. Usually the Internet mass media
have the main income thanks to the advertising, but
also they can be sponsored by a broadcasting
organization.

11. USA,
Great Britain
and mass media in these countries

12. • In Russia (July, 2010) more than 93 thousand
of mass media were registered, 90 per cent
of them are private.
• According to the appraisals of international
agencies, Russian mass media are not free.
There are some main causes of it, namely:
censorship in Russia, pressure of authorities
on the mass media, control of the television
channels by the state.

13. Television in Russia
Russia has got 16 channels for general
use, about 117 satellite and cable
channels, 15 channels that broadcast
outside Russia, about 180 regional and 30
channels of different localities. The total
number of channels is 330.

14. The survey, that was held in Russia in
2004, showed how often people watched
current news and information programs on
political topics.
regularly
sometimes
seldom
don`t look

15. Printing editions are the most widespread kind of
mass media in Russia. By the beginning of 2009 27.425
newspapers had been registered, but not more than
14.000 of them are printed now. Also 20.433
magazines, 787 miscellanies, 1297 anthologies, 1519
bulletins and 214 editions on magnetic media were
registered. In 2009 51.725 printing mass media were
registered.
The number of readers of national daily newspapers
(May-October,2008) is 6.522.200 people, and of
national weekly newspapers is 14.019.200 people.
The number of readers of different magazines in 2008
was 36.200.000 people. In conclusion we can say that
about 62% of population read magazines. Cinema-
guides and TV-guides (28,5%), women’s and fashion
editions (28,1%) are the most popular among people.

16. The radio in Russia
 Today there are 1419 broadcasting stations in
our country, 292 of them are state.
 Local broadcasting stations, which are of
municipal property, are state as well. The
number of such stations is more than 300.

17. The most popular broadcasting
stations in Russia:
Radio of Russia
Russian Radio
Mayak
Europe +

18. The Internet in Russia
It is known that in 2011 the Internet became
more popular and profitable than press.
From July till October,2011, 10,5 billion
roubles were invested into the Internet
advertisement, and 8,6 billion roubles were
invested into the press advertisement.

19. According to the surveys, which were held by
the American organization Pew Research Center
for the People & the Press, in 2008 the Internet
in the USA became more important source of
information than daily newspapers. About 40%
of people informed that they used the Internet
to get news. Only 35% of people read
newspapers. Nevertheless, the television was
the most popular source of the news: about
70% of people informed that they watched the
news on TV.

20. The television is one of the main kind of
mass media in the USA. 99% of American
homes have got one TV set, and the
majority of them have got more than that.
NBC, CBS, ABC, Fox and CW are the
biggest broadcasting networks.

21. Printing editions:
"Washington Post"
"The New York Times"
"The Christian Science Monitor"
"The Wall Street Journal"
"The Los Angeles Times"
"The Boston Globe"
"The New York Post"
"Philadelphia Inquirer"
"Baltimore Sun"
"Newsweek"

22. THE RADIO IN THE USA

23.  In 2011 the USA spent 32 billion dollars
on advertisement in the Internet.
 In the future the profits of the American
newspapers and magazines will be only
decreasing, but the Internet will be
steadily developing.

24. In British mass media the reviews of
cultural life and various art directions are
presented widely. There are some
popular editions, such as “New
Scientist”, “Lancet” and the educational
supplement to the newspaper “Times”.
“Associated Press Limited”, “Rider” and
“Associated Press” are the main news
agencies in England.

25. The television in Great Britain
 BBC is based in
London, but has studios
and television
equipment all over the
country, it ensures the
work of national and
regional channels and
broadcasting stations
on the area of Great
Britain.
 One of the services is
broadcasting in English
(World Service) and 32
other languages of the
world.
 ITC doesn`t make programs.
It grants licenses and
controls broadcasting
companies, which are
responsible for making
programs for two main
commercial channels –
ITV/Channel3 and Channel
4.
 15 companies make
television programs for ITC
and for 14 regions of Britain.
BBC (British Broadcasting
Company)
ITC (Independent Television
Commission)

26. The television in Great Britain
The television is an influential and dominant kind
of mass media in modern Britain, and also it is a
very popular amusement. Some people prefer to
rent TV sets, because in this case they are
repaired free of charge.
Current news, documentaries, sports, educational
and cultural programs are of high quality. However,
series, films, quizzes and different shows of
dubious quality are shown.

27. England has got one of the most developed
publishing industries in the world. More than
2000 local, 1300 weekly, 200 daily and
Sunday’s newspapers are published in this
country. Two out of three Englishmen read
daily national newspapers, three out of four
Englishmen read Sunday newspapers.
Local and regional newspapers are in great
demand. The biggest British editions are “News
of the World” ( the circulation is about 4,4
million copies, “Sun” (about 3,8 million copies);
“Daily Mail” (the circulation is about 2,1 million
copies), “ Mirror” (2,3 million copies).

28.  150 local and regional independent radio stations
of the country work thanks to their advertisers and
broadcast mainly pop-music, news and programs
of the local meaning. Radio is the most quick-
growing kind of mass media in Britain.
 The government sets up new international
commercial radio stations in order to extend
broadcasting process. The first license was given
to Classic FM and the second one was given to
Virgin 1215. The government wanted to vary
broadcasting system when its programs could be
suitable for any tastes and interests.

29. THE INTERNET IN GREAT BRITAIN
Many magazines have got electronic versions, and
British observers think that in the future printing
versions of magazines will be only a “visiting card”.
The Internet is actively used by BBC. Its main site is
the biggest in the world. The number of visits can
achieve 150 million a month.
60% of young Englishmen watch television programs
on the Internet, though their quality is worse.

30. Millions of people can’t live without television in the
modern world, and broadcasting is appreciated by people
thanks to the musical programs and news. Newspapers also
can give any necessary information. But the Internet is the
most popular source of information.
In the epoch of information technologies it is very difficult
to imagine our life without mass media, because they are very
important in the life of people. It is the best way to be aware of
political and economical events, and numerous well-known
achievements.