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C H A N G E 	 M A N A G E M E N T 	
Prosci	Methodology	Overview:	An	Integrated	
Approach	to	Deliver	Results	
Prosci Webinar
©	Prosci.	All	Rights	Reserved.	 2	
Essen/als of Change Management Series
Understand	the	Why,	What	and	How	of	Change	Management	
How	to	Apply	the	Prosci		
ADKAR	Model	
February	8th	and	9th		
	
ADKAR®	Exercise	
	5
Impacted
groups
R easons
Connections
R ealiz ation	
and	impact
Change
management
approach
4
3
21
5	Tenets	of	Change	
February	1st	and	2nd		
	
Blank	Page	Exercise
©	Prosci.	All	Rights	Reserved.	 3	
Defining		
Why	a	
Structured	
Methodology	
Understanding	
the	Prosci	
Integrated	
Approach	
Applying		
the	Prosci	
Methodology	to	
Deliver	Results	
PROSCI	METHODOLOGY:		OVERVIEW
C H A N G E 	 M A N A G E M E N T
©	Prosci.	All	Rights	Reserved.	 5	
Defining		
Why	a	
Structured	
Methodology	
Understanding	
the	Prosci	
Integrated	
Approach	
Applying		
the	Prosci	
Methodology	to	
Deliver	Results	
PROSCI	METHODOLOGY:		OVERVIEW
©	Prosci.	All	Rights	Reserved.	 6	
Data on Use of Methodology
0%	
20%	
40%	
60%	
80%	
'03	 '05	 '07	 '09	 '11	 '13	 '15	
Percent	of	parVcipants	using	a	
structured	approach	
44%	 Provider/Thought-Leader	(Prosci)	
7%	 Provider/Thought-Leader	(Other)	
23%	 Combo/Hybrid/Mixture	
15%	 Internally	Developed	
11%	
Consultant	Provided	
51%	
23%	
15%	
11%	
44%	
7%
©	Prosci.	All	Rights	Reserved.	 7	
Data on Outcome of Methodology Use
0%	
20%	
40%	
60%	
80%	 							Used	a		
							methodology	
							Did	not	use	a		
							methodology	
59%	
																		“good”	or	“excellent”		
																	change	management	
38%
©	Prosci.	All	Rights	Reserved.	 8	
Structured	change	
management	approach	
was	the	#2	overall		
contributor		to	success	
in	the	2016	Best	PracVces
©	Prosci.	All	Rights	Reserved.	 9	
Applying		
the	Prosci	
Methodology	to	
Deliver	Results	
PROSCI	METHODOLOGY:		OVERVIEW	
Defining		
Why	a	
Structured	
Methodology	
Understanding	
the	Prosci	
Integrated	
Approach
©	Prosci.	All	Rights	Reserved.	 10	
Successful	change	can	be	
modeled	and	repeated	
Methodology Founda/on
Processes,	tools	and		principles	
(i.e.	methodologies)	exist	to	
drive		successful	change
©	Prosci.	All	Rights	Reserved.	 11	
1
2
3
4
5
We	change	for	a	reason.	
OrganizaVonal	change	requires	individual	change.	
OrganizaVonal	outcomes	are	the	collecVve		
result	of	individual	change.	
Change	management	is	an	enabling	framework		
for	managing	the	people	side	of	change.	
We	apply	change	management	to	realize	the		
benefits	and	desired	outcomes	of	change.	
Prosci Five Tenets of CM
©	Prosci.	All	Rights	Reserved.	 12	
Awareness	A	
Desire	D	
Knowledge	K	
Ability	A	
Reinforcement®	R	
The Five Building Blocks for Successful Change
©	Prosci.	All	Rights	Reserved.	 13	
ADKAR Defines Success: For One Person or
Organiza/on-Wide Changes
Or	twenty	
people…	
Or	five	
people…	
Change	with	
one	person	
Or	1000	people…
©	Prosci.	All	Rights	Reserved.	 14	
How	do	we	connect		
the	individual	to		
the	organizaYon?
©	Prosci.	All	Rights	Reserved.	 15	
Prosci® 3 - Phase Change Management Process
Input:	
A	change	to	how	
the	organizaVon	
operates	
Why?		
To	develop	a	customized	and	scaled	
approach	with	the	necessary	
sponsorship	and	team	structure.	
Why?		
To	create	and	implement	plans	that	
will	move	the	organizaYon	and	
individuals	through	change.	
Why?		
To	ensure	that	the	change	is	adopted	
and	sustained.
©	Prosci.	All	Rights	Reserved.	 16	
Successful change requires both the technical
and people sides
Current	
state	
TransiYon	
state	
Future	
state	
Technical	Side	
People	Side	
Results	
Outcomes	
Success	
Design	
Deliver	
Develop	
Embrace	
Use	
Adopt
©	Prosci.	All	Rights	Reserved.	 17	
Research Results
ProacYve	(not	fire	fighYng)	
“AdopYon	and	usage”		
from	the	beginning
©	Prosci.	All	Rights	Reserved.	 18	
PROSCI	METHODOLOGY:		OVERVIEW	
Defining		
Why	a	
Structured	
Methodology	
Understanding	
the	Prosci	
Integrated	
Approach	
Applying		
the	Prosci	
Methodology	to	
Deliver	Results
©	Prosci.	All	Rights	Reserved.	 19	
Applies to Any Business Change That Impacts
How Employees Do Their Jobs
Business	Process	Design	
Technology/System	Upgrades	
Restructuring	
Six	Sigma	
AcquisiYons	and	Mergers	
Expansion	or	Downsizing	
Business	Model	Changes/New	Ventures	
New	MarkeYng	Campaigns	
Changes	That	Impact	Suppliers	
Changes	That	Impact	Customers
©	Prosci.	All	Rights	Reserved.	 20	
Connec/ng Change Management to
Business Results
Project	Name	 Purpose	 ParYculars	 People	
What	is		
the	project?	
Why	we		
are	changing?	
What	we		
are	changing?	
Who	will		
be	changing?	
What	does	this	look	like	for	your	project?	
ApplicaYon
©	Prosci.	All	Rights	Reserved.	 21	
A Couple of Real-World Project Examples
Project	B:			
Financial	Services	
Project	A:			
Oil	&	Gas	
Business	Process	Design	
Technology/System	Upgrades		
(Office	365	and	SharePoint	Online)	
Expansion	through	AcquisiYon	
Changes	That	Impact	Customers	
Replacement	of	ExisYng	Intranet	
New	Process	Workflows		
(Content	ContribuYon	and	ConsumpYon)
©	Prosci.	All	Rights	Reserved.	 22	
Prosci® 3 - Phase Change Management Process
Phase	3:		
Reinforcing		
Change	
Phase	2:		
Managing		
Change	
Phase	1:		
Preparing		
for	Change	
Phase	2:		
Managing		
Change	
Phase	3:		
Reinforcing		
Change	
Why?	To	develop	a	customized	and	scaled	approach		
with	the	necessary	sponsorship	and	team	structure.
©	Prosci.	All	Rights	Reserved.	 23	
What	
Change	CharacterisVcs	
Who	
Org	Ahributes	
Phase	3:		
Reinforcing		
Change	
Phase	2:		
Managing		
Change	
Phase	1:		
Preparing		
for	Change	
SituaYonal	Awareness	
Change		
Resistant	
Change		
Ready	
Medium	risk	 High	risk	
Low	risk	 Medium	risk	
Small,		
Incremental	
Large,		
DisrupYve	
OrganizaYonal	Ahributes	
Change	CharacterisYcs
C H A N G E 	 M A N A G E M E N T
©	Prosci.	All	Rights	Reserved.	 25	
Each Group Is Affected Differently
The	aspects	of	a	person’s	job	that	are	impacted	by	the	change	
determine	the	degree	of	impact	for	each	group	
Processes	
Tools	
Systems	CompensaVon	
Performance	
Reviews	
ReporVng	
Structure	
CriVcal	Behaviors	
Job	Roles	
LocaVon	
Mindset/Ajtudes/Beliefs	
Aspects	of	a	Person’s	
Job	You	Can	Impact	
Degree	of	Impact	
HR	 IT	
MarkeVng	 Sales
©	Prosci.	All	Rights	Reserved.	 26	
Prosci® Impact Index Tool
©	Prosci.	All	Rights	Reserved.	 27	
Phase	3:		
Reinforcing		
Change	
Phase	2:		
Managing		
Change	
Phase	1:		
Preparing		
for	Change	
Special	TacYcs	AnYcipated	Resistance	
Situa/onal Awareness

ApplicaYon
©	Prosci.	All	Rights	Reserved.	 28	
Suppor/ng Structures: Team/Resource
Phase	3:		
Reinforcing		
Change	
Phase	2:		
Managing		
Change	
Phase	1:		
Preparing		
for	Change	
PM	
CM	
PM	&	CM	
PM	 CM	
PM	
CM	
CM	
CollaboraYon	
Cross-training	
Shared	Goal	
Complementary	
Disciplines
©	Prosci.	All	Rights	Reserved.	 29	
Suppor/ng Structures: Sponsorship
Phase	3:		
Reinforcing		
Change	
Phase	2:		
Managing		
Change	
Phase	1:		
Preparing		
for	Change	
Bohoms	Up	Approach	–	Start	with	groups		
idenYfied	in	“Groups”	secYon	of	Blueprint	
Sponsor	Assessment	Diagram	
Mfg	 Dist	 IT	 BU	1	 BU	2
©	Prosci.	All	Rights	Reserved.	 30	
Change Management Strategy
Phase	3:		
Reinforcing		
Change	
Phase	2:		
Managing		
Change	
Phase	1:		
Preparing		
for	Change	
Risk	Profile	
Special	TacVcs	
Readiness	Assessments	
Sponsor	Model	
AnVcipated	Resistance	
Team	Structure
©	Prosci.	All	Rights	Reserved.	 31	
Prosci® 3 - Phase Change Management Process
Phase	3:		
Reinforcing		
Change	
Phase	2:		
Managing		
Change	
Phase	1:		
Preparing		
for	Change	
Phase	2:		
Managing		
Change	
Phase	3:		
Reinforcing		
Change	
Why?	To	create	and	implement	plans	
that	will	move	the	organizaYon	and	
individuals	through	change.
©	Prosci.	All	Rights	Reserved.	 32	
If we do not support and equip individual
transi/ons, then our future state looks nothing
like the future state we expected

F	 F	 F	 F	
F	 F	 F	
F	 F	
F	
F	 F	
F	 F	 F	 F	 F	
F	 F	 F	 F	 F	
F	 F	 F	 F	 F	
F	 F	 F	 F	 F	
F	 F	 F	 F	 F	
Instead	of
©	Prosci.	All	Rights	Reserved.	 33	
Five Plans
Phase	3:		
Reinforcing		
Change	
Phase	2:		
Managing		
Change	
Phase	1:		
Preparing		
for	Change	
Sponsor	Roadmap	 Coaching	Plan	
Resistance		
Management	Plan	
CommunicaVons	Plan	
Training	Plan
©	Prosci.	All	Rights	Reserved.	 34	
Customizing Your Plans
Change		
Resistant	
Change		
Ready	
Medium	risk	 High	risk	
Low	risk	 Medium	risk	
Small,		
Incremental	
Large,		
DisrupYve	
OrganizaYonal	Ahributes	
Change	CharacterisYcs	
Resistant	
Small,	incremental	change		
to	change	resistant	organizaYon	
Large,	radical	change		
	to	change	resistant	organizaYon	
In	this	area	of	the	table,	key	factors	are	
listed	for	you	to	consider	based	on	the	
size	of	the	change	and	the	organizaVon	
ahributes	of	the	impacted	groups.	
Highest	Risk	Area	
Ready	
Small,	incremental	change		
to	change	ready	organizaYon	
Large,	radical	change		
	to	change	ready	organizaYon	
Lowest	Risk	Area	
Small	 Large	
OrganizaYonal	Ahributes	
Change	CharacterisYcs	
For	each	plan,	consider:	
Size	and	type	of	change	 Ahributes	of	the	impacted	organizaVon
©	Prosci.	All	Rights	Reserved.	 35	
Communica/ons Plan
Phase	3:		
Reinforcing		
Change	
Phase	2:		
Managing		
Change	
Phase	1:		
Preparing		
for	Change	
Most	commonly	
integrated	tool	in	
2016	study	results	
Sends	the	right	message		
To	the	right	audience	
At	the	right	Yme	
Through	the	right	channel	
From	the	right	sender
©	Prosci.	All	Rights	Reserved.	 36	
Sponsor Roadmap
Phase	3:		
Reinforcing		
Change	
Phase	2:		
Managing		
Change	
Phase	1:		
Preparing		
for	Change	
Fulfill	Three	Roles	
Coaching	
AcYve	and	Visible	
ParVcipaVon	
Build	and	
Maintain	CoaliYon	
Communicate	
Directly	
DirecVon	Behind-the-scenes	
Assistance
©	Prosci.	All	Rights	Reserved.	 37	
Coaching Plan
Phase	3:		
Reinforcing		
Change	
Phase	2:		
Managing		
Change	
Phase	1:		
Preparing		
for	Change	
Fulfill	Five	Roles	
Communicator	
Liaison	
Advocate	
Resistance	Manager	
Coach	
One-on-one	
Using	ADKAR®	as	a	guide	
Individual	Coaching	
With	enVre	team	
Includes	key	communicaVons	
Group	Coaching
©	Prosci.	All	Rights	Reserved.	 38	
Training Plan
Phase	3:		
Reinforcing		
Change	
Phase	2:		
Managing		
Change	
Phase	1:		
Preparing		
for	Change	
F	
F	 F	 F	
F	 F	
F	
F	
F	
F	
F	
F	
F	 F	F	 F	
K	aner	A&D	
ADKAR	
Document	the	requirements	for	individuals	
during	the	transiVon	and	future	states	1	
Ensure	training	occurs	with	proper	context	2	
Typically	NOT	designing	and	delivering	the	
training	(we	have	training	departments	for	that)	3
©	Prosci.	All	Rights	Reserved.	 39	
Resistance Management Plan
Phase	3:		
Reinforcing		
Change	
Phase	2:		
Managing		
Change	
Phase	1:		
Preparing		
for	Change	
Resistance		
PrevenVon	
1	
ProacVve	Resistance	
Management	
2	
ReacVve	Resistance	
Management	
3
©	Prosci.	All	Rights	Reserved.	 40	
Phase	3:		
Reinforcing		
Change	
Phase	2:		
Managing		
Change	
Phase	1:		
Preparing		
for	Change	
CUSTOMIZED	 SCALED	 TARGETED	
ALIGNED	
WITH	BEST	
PRACTICES	
CommunicaVons	Plan	
Sponsor	Roadmap	
Coaching	Plan	
Training	Plan	
Resistance	Mgmt	Plan
©	Prosci.	All	Rights	Reserved.	 41	
Connec/ng Organiza/on Change to
Individual Change
A	 D	 K	 A	 R	
CommunicaVon	
Sponsorship	
Coaching	
Training	
Resistance	Management
©	Prosci.	All	Rights	Reserved.	 42	
Prosci® 3 - Phase Change Management Process
Phase	3:		
Reinforcing		
Change	
Phase	2:		
Managing		
Change	
Phase	1:		
Preparing		
for	Change	
Phase	2:		
Managing		
Change	
Phase	3:		
Reinforcing		
Change	
Why?	To	ensure	that	the	change	is		
adopted	and	sustained.
©	Prosci.	All	Rights	Reserved.	 43	
Phase	3:		
Reinforcing		
Change	
Phase	2:		
Managing		
Change	
Phase	1:		
Preparing		
for	Change	
Transfer		
of	Ownership	
Success	CelebraVon	Gap	IdenVficaVon	Compliance	Audits	
Reinforcement	
Mechanisms
©	Prosci.	All	Rights	Reserved.	 44	
Phase	3:		
Reinforcing		
Change	
Phase	2:		
Managing		
Change	
Phase	1:		
Preparing		
for	Change	
Prosci Change Scorecard
Based	on	years	of	
benchmarking	research	
conducted	by	Prosci	
Prosci	Change	
Measurement	
Scorecard™	composed	of	
three	levels	
•  OrganizaVonal	Performance	
•  Individual	Performance	
•  Change	Management	
Performance	
Timeframe	
measurements		
used	to	create	a		
holisYc	assessment		
of	CM	impact
©	Prosci.	All	Rights	Reserved.	 45	
Prosci® 3 - Phase Change Management Process
Output:	
	
Change	
Management	
Strategy	
	
	
Change	
Management	
Plans	
	
	
Reinforcement	
and	Sustained	
Change		
Input:	
A	change	to	how	
the	organizaVon	
operates
©	Prosci.	All	Rights	Reserved.	 46	
Foreshadowing
The	Work	Streams	Are	What	We	Can	Integrate	into	the	Project	
Plan	
IniVate	 Plan	 Design	 Develop	 Deploy	
Kick	Off	 "Go	Live"	
Phase	3:		
Reinforcing		
Change	
Phase	2:		
Managing		
Change	
Phase	1:		
Preparing		
for	Change	
Strategy	 CommunicaYons	Plan	 Sustainment	
Sponsor	Roadmap	
Coaching	Plan	
Training	Plan	
Resistance		
Management	Plan	
A D K A R
©	Prosci.	All	Rights	Reserved.	 47	
Prosci’s Value Proposi/on
To	help	individuals	and	organizaYons	build	internal	change	
management	capabiliYes	through	the	development	and	delivery	of	
tools	and	methodologies	that	are:	
HolisVc	Research-based	 Easy-to-use
©	Prosci.	All	Rights	Reserved.	 48	
Defining		
Why	a	
Structured	
Methodology	
Understanding	
the	Prosci	
Integrated	
Approach	
Applying		
the	Prosci	
Methodology	to	
Deliver	Results	
PROSCI	METHODOLOGY:		OVERVIEW
C H A N G E 	 M A N A G E M E N T 	
Prosci	Methodology	Overview:	An	Integrated	
Approach	to	Deliver	Results	
Prosci Webinar

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