The Big Election Ask

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Prophets Agency

Case presentation for The Big Election Ask at Prix Europa 2013

Notícias e política

OCTOBER 14TH, 2012
MUNICIPAL ELECTIONS BELGIUM

VRT WANTED TO INVOLVE VOTERS
SO THEY COULD SET THE AGENDA
AND GIVE VRT NEWS SERVICES A
VOTERS POINT OF VIEW

VOTERS SUBMIT SUGGESTIONS FOR THEIR
MUNICIPALITY

10 MOST POPULAR SUGGESTIONS GET RESPONSE
FROM PARTY LEADER

FOLLOWED BY THE PARTY MAKING 3
SUGGESTIONS

SUGGESTIONS WERE COVERED ON TV & RADIO TO
CONFRONT POLITICIANS IN DEBATES

VRT CLOSED THE GAP BETWEEN
VOTERS AND POLITICIANS
AND LET
VOTERS SET THE AGENDA

252 172 UNIQUE VISITORS,
VISITED THE PLATFORM 897 924 TIMES

1521 LOCAL POLITICIANS PARTICIPATED,
CREATING 3799 POLITICAL RESPONSES AND
3245 POLITICAL PROMISES

80% LOCAL POLITICIANS TOOK PART IN THE
DIALOGUE WITH VOTERS

VRT NEWS SERVICES REACHED 65.5% OF THE
FLEMISH POPULATION

ON AVERAGE, EACH BROADCAST HAD A 19,8%
MARKET SHARE

ALL BUT 1 OF 327 MUNICIPALITIES PARTICIPATED

VRT INVOLVED VOTERS
AND LET THEM SET THE AGENDA
WHILE GIVING VRT NEWS SERVICES
A VOTERS POINT OF VIEW

VRT HAS STARTED FOLLOWING UP
ON POLITICAL PROMISES

AND IN OSTEND, A SOLUTION IS
STILL ON THE HORIZON

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The Big Election Ask

2. CHALLENGE & CONTEXT

3. OCTOBER 14TH, 2012 MUNICIPAL ELECTIONS BELGIUM

5. VRT WANTED TO INVOLVE VOTERS SO THEY COULD SET THE AGENDA AND GIVE VRT NEWS SERVICES A VOTERS POINT OF VIEW

6. CONCEPT & MEDIA

7. THE BIG ELECTION ASK

8. VOTERS SUBMIT SUGGESTIONS FOR THEIR MUNICIPALITY

10.

11.

12. VOTERS VOTE ON SUBMITTED SUGGESTIONS

13.

14. 10 MOST POPULAR SUGGESTIONS GET RESPONSE FROM PARTY LEADER

15.

16.

17. FOLLOWED BY THE PARTY MAKING 3 SUGGESTIONS

18.

19.

20.

21. SUGGESTIONS WERE COVERED ON TV & RADIO TO CONFRONT POLITICIANS IN DEBATES

22.

23. VRT CLOSED THE GAP BETWEEN VOTERS AND POLITICIANS AND LET VOTERS SET THE AGENDA

24. RESULTS & CONCLUSION

25. 252 172 UNIQUE VISITORS, VISITED THE PLATFORM 897 924 TIMES

26. 44 136 CIVILIANS PARTICIPATED

27. 1521 LOCAL POLITICIANS PARTICIPATED, CREATING 3799 POLITICAL RESPONSES AND 3245 POLITICAL PROMISES

28. 80% LOCAL POLITICIANS TOOK PART IN THE DIALOGUE WITH VOTERS

29. VRT NEWS SERVICES REACHED 65.5% OF THE FLEMISH POPULATION

30. ON AVERAGE, EACH BROADCAST HAD A 19,8% MARKET SHARE

31. ALL BUT 1 OF 327 MUNICIPALITIES PARTICIPATED

32. VRT INVOLVED VOTERS AND LET THEM SET THE AGENDA WHILE GIVING VRT NEWS SERVICES A VOTERS POINT OF VIEW

33. VRT HAS STARTED FOLLOWING UP ON POLITICAL PROMISES

34. LOTS OF PROMISES WERE HELD

35. AND IN OSTEND, A SOLUTION IS STILL ON THE HORIZON

The Big Election Ask

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