The Real Estate Agent's Guide to Better Listing Photos

THE REAL ESTATE AGENT'S
GUIDE TO BETTER PHOTOS
AND MARKETING COLLATERAL
INTRODUCTION

Introduction
propertyrender.com
Free course to help agents and
property managers improve sales
and rental listings.
Boost your photography skills and
create eye-catching marketing
collateral.
Great photos are the only
opportunity you have to make a
great first impression online.

propertyrender.com
Learn how to get the most out of
your camera phone or digital
camera.
Produce stunning photos and
other marketing materials to take
your property listings to the next
level and generate exceptional
results for your clients.

PropertyRender.com
Online automated platform for
high-quality professional image
enhancement, floor plans, 3D
walk-throughs, and many more
products.
Our goal is to help real estate
agents and developers around the
world improve the quality of their
online listings and property
marketing materials.
propertyrender.com

Module 2:
Equipment &
Technique
Modul e 3:
How to Photograph
I nteri ors
Modul e 1:
Chal l enges
& Sol uti on
Outline

Module 5:
Professional
Marketing Tools
Concl usi on/
Resources
Modul e 4: How
to Photograph
Exteri ors

The Real Estate Agent's Guide to Better Photos and Marketing Collateral
THE CHALLENGES & SOLUTIONS
Next: Lecture 1
www.PropertyRender.com

THE CHALLENGES
& SOLUTIONS
The Real Estate Agent's Guide to Better
Photos and Marketing Collateral
Lecture 1

Difficult to convince sellers
to invest in marketing.
Specifically rental properties
- very low budgets.
Typically restricted to
photos only.
No opportunity for video,
virtual staging, etc.
Challenges

Emerging & Mature Markets:
Primary Challenges
Developing Countries
The primary challenges in emerging
and developing countries are
access to professional real estate
marketing materials and
photographers, which affect the
quality of the real estate listings.
Developed Countries
Mature and developed countries
have more access to professional
services, however their client’s or
company’s marketing budget may
limit the quality and variety of
professional real estate marketing
services they can invest in.

Limited photography skills.
Un-edited photos.
Limited affordable marketing
options.
Listing quality and presentation
doesn't reflect property 'asking
price'.
POOR LISTING QUALITY
Actual Photo From
Real Estate Website:
Better composition
and professional
editing would have
improved this image
significantly.

Listings struggle to stand-out
Minimal views.
Difficult to generate leads.
Extended time on market
equals exposure to risk and
lost rent.
SATURATED MARKETPLACES

FIRST IMPRESSIONS COUNT!
How can you sell a million dollar house with terrible photos...
A few small
tweaks can make
a big difference
to your listing
photos

Leverage technology to
maximise existing
resources:
Photos, video footage,
floor plan blueprints,
can be turned into
stunning visual
marketing materials at
a low cost. Make your
listings standout in
crowded online
marketplaces.
SolutionBefore
After

Using the images and
video footage captured
from a phone, compact
digital camera or a
DSLR camera - it is
possible to generate
professional looking
photos, slide-shows,
real estate video, add
virtual furniture, or even
create motion pictures
for social media.
Before
After

Faster selling time for listings
with good photos
More online views for listings
with better photos
Photography:
The Most Important Visual Element
32% 118%
Source: Redfin/National Association of Realtors
A higher view count and time spent on listing generally leads to more qualified leads.
Control these two variables through the quality of the images in your listings.
Photos are the first element of your listing that a person will see when trawling through
search results for their desired location.
Other factors of influence include creative title, use of key words and how compelling the
property description is within your listing.

EQUIPMENT & TECHNIQUE
Next: Lecture 2

EQUIPMENT &
TECHNIQUE
Lecture 2

Smartphone DSLRPoint and Shoot
Equipment

Tripod
Wireless
Remote
Optional
Equipment
Attachment
(for phone)

Third-Party Apps
ProCamera 6.55 USD
Camera + 2 iOS 4.60 USD
Camera FV - 5 Andriod 2.50 USD
iOS
APP OS COST
Key Features to
Look For in a
Third-Party App:
RAW shooting.
Manual Controls.
Depth of Field Control.
Timer/Wireless Release.
Pricing as of 13th June, 2020

Fundamental elements - rule of
thirds, line, depth and balance.
Use rule of thirds as your basic
starting point.
Establish what will be in the
photograph.
Set the foundation for the other
elements.
Adjacent buildings in the
bottom third of composition
Primary subject in center
Composition Basics
Evenly weighted architectural framework

ISO
‘International
Organization of
Standardization’ and is
the term used for the
camera sensor’s
sensitivity.
SHUTTER SPEED
Determines the time the
sensor is exposed to
light through the lens.
APERTURE
Controls how much light
enters your camera lens
and affects the image’s
depth of field.
Exposure Triangle

Depth of Field
Shallow DoF to blur the
background and foreground.
Deep DoF to keep foreground and
background sharp and in focus.

High Dynamic Range
Involves capturing and merging three different exposures, typically one under-exposed, one
optimally exposure and one over-exposed.
Perform the manual HDR technique using a third-party app on your phone, or using the
manual settings built into your phone or digital camera.
Shoot a series of images at different exposures to capture the ‘dynamic range’ of the image.
Final Result
3 Exposures
Photographed &
Combined

HDR Example
EV -1
(Under-Exposed)
EV +1
(Over-Exposed)
Shot with an iPhone XR
using the ProCamera App, and
edited by PropertyRender.com
EV 0
(Neutral
Exposure)

PHOTOGRAPHING LIVING &
DINING ROOMS
Next: Lecture 3

PHOTOGRAPHING
LIVING & DINING
ROOMS
Lecture 3

All living spaces, whether rumpus
rooms, dining spaces, parent’s
retreats, media rooms, etc. should
feel inviting and warm.
You should portray this in your
images in addition to highlighting
the size, seating space, and lighting
(natural or artificial).
Living Rooms

These rooms come in all shapes
and sizes.
Offer a variety of composition
options.
Consider the purpose of the
room, the position of windows,
and furniture placement.
If you are photographing a large
dining room with a scenic view,
ensure the composition highlights
the size of the room while
maximizing the view through the
adjacent windows.
Setup

'Open plan’ design - where
the dining area, living room,
and kitchen are in one open
space.
Other homes have a
partially open-plan layout,
or closed layout, where all
spaces are separated.
Challenges
Partial open plan
(Kitchen/dining)
Open plan
(kitchen/living/
dining)

Ambient
Lighting
Evenly Balanced
Composition
Example 1
MANUAL
PANASONIC DMC-TZ30
Furniture
Layout
Hallway
Wall Decor
1/15" + 1/4" - 1"

1/15"
(Under-
Exposed)
1/4"
(Optimal
Exposure)
1"
(Over-
Exposed)

EV-1 / EV-0 / EV+1
MANUAL
iPhone XR
Example 2

EV -1
(Under-
Exposed)
EV 0
(Neutral
Exposure)
EV +1
(Over-
Exposed)

1/125" + 1/20” - 1/4”
MANUAL
NIKON D750
Example 3

AUTO
iPhone 11
Example 4
EV-1 / EV-0- / EV+1

PHOTOGRAPHING KITCHENS
Next: Lecture 4

PHOTOGRAPHING
KITCHENS
Lecture 4

The ‘kitchen triangle,’ comprising the sink,
stove, and refrigerator.
Images need to show the ease of access
and the layout of this space.
Kitchens either comprise a corner layout or
have a ‘galley’ style layout consisting of two
parallel bench tops with a central corridor
between them.
Kitchens

Include a photograph ‘inside’ the
kitchen showing the oven, stove,
sink, and large appliances.
Show the entire kitchen – taken
from the front side of the kitchen
bench either front-on or at a
diagonal angle to show the
whole kitchen layout.
Extend the middle pole on your
tripod so that the camera is
approx. 20-30cm higher than
kitchen bench.
Inside
Diagonal
Setup
Front-On
Images Captured on iPhone
11 using Auto-HDR Setting

Ensure the tap and spout are turned in a
position visible to the camera.
Place detergents, sponges, etc. into the
sink where they won’t be visible.
Ask the owner or tenant if you may
move their belongings before doing so.
It is best to remove fridge magnets and
other excessive clutter in post-
production, as this can be too time-
consuming to do onsite.
Remove the tea towels from the oven
handle and cupboard handles.
Remove floor mats, excessive
appliances, and dish racks.Challenges

EV-2 / EV-1 / EV-0 / EV+1 / EV+2
MANUAL
Stove and
Oven
Easy
Access
Natural and
Artificial Lighting
Double-Sink
Fridge
Space
Example 1
iPhone XR

EV-1 / EV-0 / EV+1
Example 2
AUTO
iPhone XR

Auto HDR button in
ProCamera App

1/10" + 1/40” - 1/200”
Example 3
MANUAL
NIKON D750

Example 4
EV-1 / EV-0 / EV+1
AUTO
iPhone 11

PHOTOGRAPHING BEDROOMS
Next: Lecture 5

PHOTOGRAPHING
BEDROOMS
Lecture 5

One of the simplest rooms to
photograph inside a home as
they present very few challenges
compared to bathrooms,
kitchens, and living rooms.
Composition depends on the size
of the room and placement of
windows.
Important elements of a
bedroom include personality,
lighting, color scheme, décor,
and positioning of the bed and
other furniture.
Bedrooms

Two full walls should be
included in most compositions,
and the third wall is only
partially shown as a ‘border’ to
give the viewer an idea of the
size of the room.
If the bedroom has a
cupboard, ensuite, or WIR
(walk-in robe), you should try
to include these entrances in
the shot to highlight to the
viewer that the bedroom has
these features.
Setup

If the view through the
window looks out into a
neighboring house, this
can be unappealing to
most people.
Simply partially close
the curtains or angle the
blinds to hide the view.
Challenges
Blinds partially closed to
hide ugly outlook.

MANUAL
1/25" + 1/50” - 1/100”
Example 1
PANASONIC DMC-TZ30

1/200" + 1/25” - 1/6”
Furniture
Layout
A/C Unit
Ceiling
Fan
Natural and
Artificial Lighting
Decor
Example 2
MANUAL
NIKON D750

EV-2 / EV-1 / EV-0 / EV+1 / EV+2
Example 4
MANUAL
iPhone 11

PHOTOGRAPHING BATHROOMS
Next: Lecture 6

PHOTOGRAPHING
BATHROOMS
Lecture 6

Bathrooms and ensuites can be the most
difficult rooms to shoot within a home as
they present many challenges, such as
reflections in glass, shower frames, and
mirrors.
The average-sized full bathroom is
approximately 1.5x2.4m in dimension, so
being relatively tight spaces, you will need to
use your wide-angle lens to its full capacity
or stand within the door frame.
Bathrooms

Some bathroom layouts may
make it impossible to include
the bath/shower, sink, and toilet
in the one frame.
In this case, it is best to capture
the one or two features that look
best in the frame (i.e., sink and
toilet or sink, shower and bath).
May want to focus on certain
elements of the bathroom, such
as the sink and bathtub.
Challenges
Focus is on the sink and bath, due to
layout of bathroom

Remove towels from the bathrooms as they can be distracting.
Depending on the position of the mirror and glass you may be
required to use the timer (or a remote shutter release) on the
camera to give you time to move from behind the camera so that
you don’t appear in any reflections or mirrors.
Use the self-timer
to avoid appearing
in mirrors.

1/50" + 1/13” - 1/4”
Example 1
MANUAL
NIKON D810
Composition is Evenly-Weighted
Natural Lighting
Size +
Quality of
Vanity
Mirror and Vanity
Positioned In Center
Splashback
Feature

N/A
Example 2
PANASONIC DMC-TZ30
1/2"

Example 3
EV-1 / EV-0 / EV+1
AUTO
iPhone 11

1/50" + 1/13” - 1/4”
Example 4
MANUAL
NIKON D750

PHOTOGRAPHING EXTERIORS
Next: Lecture 7

PHOTOGRAPHING
EXTERIORS
Lecture 7

Important features include
street appeal of the front
facade, privacy levels,
presentation of the gardens,
and landscape
maintenance level of the
yards or courtyard space.
Other important features for
some people include ease
of access for vehicles and
whether the property
includes a pool, shed, or
other lifestyle amenities.
Exteriors
Ease of Access Landscaping
Security (Entry Gate) Architectural Design

Using the tripod fully extended,
setup composition to show
entire house and important
features if required (i.e., a secure
fence, landscaping or carport).
The backyard or courtyard of a
home may contain a pool, deck,
patio or other features that need
to be included in the
composition from the rear of the
yard depending on the layout
and position of the sun.
Setup
Diagonal lines take the eye on a 'journey'
through to the center of the image.

No control over the residents’ balcony clutter, large objects on balconies.
If the sun is ‘hidden’ directly behind the building, the front façade of the
building will be quite dark, and the sky will be exceptionally bright.
In these situations, you are required to capture up to seven or even nine
bracketed exposures to cover the greater dynamic range between the
building façade and the sky behind the building.
You may need to position yourself quite far back to capture the entire
building in the frame.
Challenges

1/640" (Auto)
Example 1
OFF
iPhone X

1/200" + 1/400” - 1/800”
Example 2
MANUAL
NIKON D750

Example 3
PANASONIC DMC-TZ30
1/125" (optimal exposure)
AUTO

1/250” + 1/500” - 1/1000”
Example 4
MANUAL
NIKON D750

PHOTO EDITING
Next: Lecture 8

PHOTO EDITING
Lecture 8

The second most important part to
achieving a professional-looking
photo after executing great
composition is the editing process.
Essential for professional-looking
images and dealing with tricky
shots (i. e. bad weather, sun flares
from shooting directly towards sun,
clutter and messy bed spreads.
Editing Challenges

Blending multiple exposures or using
HDR editing software is difficult to use
properly and can generate awful
cartoon style images if not done
correctly.
PropertyRender.com provides a great
Image Enhancement service that
includes a 20 step process to ensure
you get stunning and consistent
results with your images.

HDR bracketing
White balancing
Brightness & contrast adjustment
Lens distortion correction
Image sharpening
Dust spot removal
Removal of minor blemishes
Outdoor sky replacement
Lawn enhancement
Tone adjustment
TV screen replacement
Vertical & horizontal straightening
Flash Reflection Removal
Removal of photographer’s reflection
Remove bins and small clutter

CREATING A CAMPAIGN
ON A BUDGET
Next: Lecture 9

CREATING A CAMPAIGN
ON A BUDGET
Lecture 9

The platform also provides a
range of services that can be
created from the photos and
video footage from your phone
or digital camera as well as
blueprints you may have of the
property.
Take Your Marketing
to The Next Level

Aerial
Editing Renovations
Virtual
Staging
360
Images

Day To
Dusk
Slideshows &
Videos
Floor Plans
Virtual
Tours

Video
Viewers retain 95% of a
message when they watch it in
a video compared to 10% when
reading text.
Slideshow
Turns photos into a video
slideshow to give listings that
competitive edge.
Motion Pics
Increases the visual impact by
animating certain elements of
your photos.
Video

Video should play automatically - Insert 30s Video Here

Video should play automatically - Insert Slide Show Here

Video should play automatically - Insert Motion Pic Here

Agents experienced a 61% reduction in 'time on
market' when using floor plans and virtual staging in
addition to photos compared to photos only.
Average (21 days to 8) over 12m study using floor plans and virtual staging for rental
listings.

Virtual Tours
Listings which offer virtual tours
receive 87% more views than
properties which don’t have any
(Realtor.com)
Interactive Tours
Take your listings to the next level
with interactive floor plans.
Create a visual experience
viewable on any device.
Floor Plans
Just submit a rough sketch or
blueprint and we will bring your
property to life!
24/7 Open Home

Take Your Listing to the Next Level
- No Matter What Your Budget

23.00 USD
10.24 USD
INPUT COST USE
Campaign for less than $80 USD
More qualified leads
~ 32% faster selling time
POTENTIAL BENEFIT
3D Floor Plan
8 Professional Photos
MARKETING MATERIALS
Online + Print Media
36.00 USD
Motion Picture 5.25 USD
88% more time spent on listing
Sharing + Engagement
30s Real Estate Video
Social Media
1 'Day to Dusk' Image 2.60 USD Stand out from other listings
Total Cost
Sketch
8 x Photos (from phone)
Camera Phone Footage
Photo (from phone)
1 x Photo (from phone) Online + Print Media
Online Media
77.09 USD
Online + Print Media

Insert MOTION PIC 2 here
Video should play full screen

BATHROOM
BEDROOM
PATIO
ENTRY
STUDY
LOUNGE
AREA
3D Floor Plan

Insert APT VID here
Video should play full screen

CONCLUSION OF COURSE
Next: Lecture 10

CONCLUSION OF
COURSE
Lecture 10

You should now have a solid
understanding of how to photograph a
variety of interior and exterior spaces for
your real estate listings.
You should also be equipped with the
resources to generate outstanding results
for your clients from a low-budget
marketing campaign using just the
footage and photos from your phone or
digital camera.

Congratulations on
completing the course.
We wish you all the best
with your real estate
career.
Remember to work hard
and have fun while
building your business.

Make sure you have downloaded the resources included in this course including;
Home Preparation Guide, Property Shoot List and the Property Render Brochure.
Use discount code VIP50 to receive 50% off your first
order at propertyrender.com
If you would like to trial our image editing for free, please
email up to 5 photos to orders@propertyrender.com and
mention this webinar.
Resources
propertyrender.com

Disclaimer
The information provided in this course is merely a guide only.
Images were photographed by the course instructor or provided with permission
from a third party.
No part of this webinar may be reproduced, stored in a retrieval system or
transmitted, in any form or by any means, electronic, photocopying, recording or
otherwise, without permission in writing from the publisher.
All Rights Reserved. PropertyRender.com 2020.

Wishing you all the best with
your career in real estate.

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