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Is 2021 the Death of Relationship Selling?
1. Is 2021
the Death of
Relationship
Selling?
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2. How Relationship Selling Came To An End
● An uncertain period of the pandemic and
travel constraints posed a challenge to
relationship selling.
● Reaching out to customers and interacting
with them on a personal level during the
sales process has increased digital selling.
● Sales leaders have been urged to up-skill
their team in order to navigate the
transition smoothly.
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Overview
● For quite some time, the B2C sector has
been rubbing off on B2B, and face-to-face
marketing has only become an example.
● Traditional relationship selling approaches
have no doubt been surpassed by digital
selling engagement strategies.
● Over 2.14 billion individuals worldwide are
predicted to buy products and services
online in 2021.
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How It Has Affected Both Buyer And Seller
● Buyers and sellers comes prepared for the
initial transformation.
● Buyers today seek to avoid meetings.
● Sellers now determine the purchase
process.
● Both buyers and sellers embrace modern
marketing technologies.
5. ● Social Selling: Webinars are an effective tool for involving decision-makers in
debates and listening to them. Success stories that solve customer problems can be
used to persuade customers of the value propositions.
● Hi-Tech Sales: Augmented reality (AR) and virtual reality (VR) can improve user
experience during product demonstrations. It will allowing customers to preview
products before purchasing.
● Artificial Intelligence: Chatbots can be assist salespeople in responding to
frequently asked queries (FAQs). Salespeople can produce a photo-realistic replica
of the products using three-dimensional (3D) printing.
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New Ways Of Connecting With Customers