This mind map provides a one-page snapshot of those elements to take into consideration when developing and executing a marketing strategy for small businesses.

1. Storefront
(retail)
Psycho-
Warehouse graphics
Billboards (wholesale) Geographics
E-Commerce
(virtual) Competitive
Landscape
radio Client & CRM
Prospect Software
Professional Lists
Mobile Memberships Supply Chain Physical SWOT
TV Transpor- Demo-
devices (i.e. Analysis Segmentation
tation graphics
cellphones) Web banners Website & Product or Market Analysis
& pop-ups Blog Logistics Service Research
Customer Delivery
Seminars & Relationship
Flyers, Workshops Newsletters
Brochures, Management Industry
Ad words Collateral Trends
Magazines Trade Shows Value Chain
& &
PLAN Funding/
Newspapers Conferences PLACE
Yellow pages Financing
Networking Direct Mail Direct
(physical & Events & Marketing
online) Forums
Paid
Advertising
Sales
Webinars
TV interviews The “BIG”
Free Idea or
Advertising
Advertising “The Story”
Radio show
appearance PROMOTION MARKETING POSITION
Personal Mission &
Selling Vision
Messaging
Magazine/
Volunteer Public
White Newspaper
Work Relations/ Competitive
Papers Feature or Consumer
Interview Entertain Publicity advantage Consideration
Social Product or Set
Networking Service Target
Presentation Market
Sponsor-
Document Perception
ships High Tech PRICE
Demonstrate vs. PRODUCT
Proposal High Touch
Associate
Portfolio & Benefits
Case Studies Value
Barter &
IOUs Risk & Legal
Regulations
Online Features
Forums Payment
Check or E- Collection
URL Check
Videos Brand
Tracking Pricing
(YouTube) Quality Packaging
Strategy
Margin
Bookmarking Social Media
Logo
(Delicious) Tagging & Color
Keywords Cash Credit
Price-
Price- Skimming © Copyright 2011. All Rights
Presenta- Customer Penetration Name
Reserved. This mind map
tions Interaction
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Online Alicia Butler Pierre.
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