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OUR SOLUTIONS FOR
YOUR SUSTAINABLE
AND CONTINUOUS
GROWTH.
FOCUS
It is gone the time when the companies
believed that only prime time publicity
generated sales. A bra publicity was
seen by men of all ages. A beer movie
was watched by kids under 18 years
old.
Each public, each companie,each
product,,each service needs a relation
strategy. Today the small and medium size
companies can, with a segmented
communication, compete with the big ones
in the market, without forgetting about the
planet.
NOW
...today it has become a business strategy.
It´s no longer a differential, it´s an
existance requirement. It´s not enough
to“appear to be” anymore, it has to be. And
that “ be” has to generate profit,
competitive advantage, economy. That´s
why we exist,!
Sustainability it´s no longer an
element of public relations. If in the
90’s talking about diversity in the
companies, worrying about the
environment was a constructing
image element...
The world has developed and the companies left
THE PUBLIC RELATIONS for
THE RELATIONS WITH
THEIR SPECIFIC PUBLIC.
AND HOW
IS IT
DONE?
CONQUERING
MARKETS
With innovative products and
services
Introducing products to the public not
reached before
OPTIMIZING
RESOURCES
Establishing partnerships
Narrowing relationship with
clients e prospects
Using espontaneous media
Reviewing production cicles
Reducing costs
WITH GOOD
REPUTATION
There are millions of trades and companies.
Notoriety is a trade´s first
step, recognition, empathy and preferece are
the following steps.
A good communication depends on coherence
between identity and image, consistency on the
message, supporting actions and relationship
maintenance.
WHAT
SUSTAINABILITY HAS
TO DO WITH THIS?
Forget the past! Don´t think of environmentalists!
Think of markets
opportunities, economy, optimization of resources!
The future is on services, on people´s quality of life!
Think of Natura, Microsoft, Nestlé. What is their reputation? What
is the degree of notoriety and preference among the clients?
There isn´t ilimited growth with limited goods!
YOUR
NEEDS
To promote your brand to the publics that really matters
To be, to have a relevant product for the
market
Publicize your products and services optimizing
resources
Guarantee your client´s fidelity
Sell MORE
Grow ,Grow Grow
OUR
SOLUTIONS
IN
Strategic Planning
Elaboration of Business Plan and Green Marketing
Organization of the Marketing Processes
Consulting on Developing Products and Services
Courses and Lectures
MARKETING
OUR
SOLUTIONS
IN
Organization of Partnerships with Related Brands
Digital Communication, Social Medias, WEB Content
Publications and Editions
Relationship with the medias
Crisis Management
COMMUNICATION
Elaboration of Communication Plans
Courses and Lectures
OUR
SOLUTIONS
IN
Consulting in Green Marketing (Implementation of
Sustainable Pratices in your Business)
Creation, Elaboration and Implementation of
Projects and Environmental Compensation
Good Advertising: Marketing
Pans, Communication Especialized in Causes and
Environment
Courses and Lectures
SUSTAINABILITY
How So?
 We will help to add value through sustainable marketing
strategies;
 Discovering value through market analysis;
 Green branding;
 Certification labels;
 Demarketing;
 Producing value through inovation;
 Sustainable supply chains;
 Sustainable prices.
Briefing
(client´s
perpective)
Market analysis Final briefing
Estrategic Plan
Creative materials
Plan of action and
costs
ImplementationFirst results
Estrategic review
(if necessary...)
Follow up
Results Evaluation
HOW TO
IMPLEMENT
Clients
Clientes
Clientes
YOUR
BUSINESS
SOME CASES
AND
SERVICES
Marketing
MARKETING &
COMMUNICATION FOR
GASTRONOMY
Branding, communication plans, custom
publications.
Creation and implementation of campaings and
promotional materials, calendars and sales
actions.
Touristic marketing
Eductours, press trips, open house and a
super exclusive mailing.
Media relations
Social medias
Social medias campaigns Creation of digital content
Partnerships and relationship
operations
Publications
Content for publications Specials in segmented magazines
INCREASE YOUR
SALES,
GROW ON A
CONTINUOUS AND
SUSTAINABLE WAY.

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Apresentaçao promonde english

  • 1. OUR SOLUTIONS FOR YOUR SUSTAINABLE AND CONTINUOUS GROWTH.
  • 2. FOCUS It is gone the time when the companies believed that only prime time publicity generated sales. A bra publicity was seen by men of all ages. A beer movie was watched by kids under 18 years old. Each public, each companie,each product,,each service needs a relation strategy. Today the small and medium size companies can, with a segmented communication, compete with the big ones in the market, without forgetting about the planet.
  • 3. NOW ...today it has become a business strategy. It´s no longer a differential, it´s an existance requirement. It´s not enough to“appear to be” anymore, it has to be. And that “ be” has to generate profit, competitive advantage, economy. That´s why we exist,! Sustainability it´s no longer an element of public relations. If in the 90’s talking about diversity in the companies, worrying about the environment was a constructing image element...
  • 4. The world has developed and the companies left THE PUBLIC RELATIONS for THE RELATIONS WITH THEIR SPECIFIC PUBLIC.
  • 6. CONQUERING MARKETS With innovative products and services Introducing products to the public not reached before
  • 7. OPTIMIZING RESOURCES Establishing partnerships Narrowing relationship with clients e prospects Using espontaneous media Reviewing production cicles Reducing costs
  • 8. WITH GOOD REPUTATION There are millions of trades and companies. Notoriety is a trade´s first step, recognition, empathy and preferece are the following steps. A good communication depends on coherence between identity and image, consistency on the message, supporting actions and relationship maintenance.
  • 9. WHAT SUSTAINABILITY HAS TO DO WITH THIS? Forget the past! Don´t think of environmentalists! Think of markets opportunities, economy, optimization of resources! The future is on services, on people´s quality of life! Think of Natura, Microsoft, Nestlé. What is their reputation? What is the degree of notoriety and preference among the clients? There isn´t ilimited growth with limited goods!
  • 10. YOUR NEEDS To promote your brand to the publics that really matters To be, to have a relevant product for the market Publicize your products and services optimizing resources Guarantee your client´s fidelity Sell MORE Grow ,Grow Grow
  • 11. OUR SOLUTIONS IN Strategic Planning Elaboration of Business Plan and Green Marketing Organization of the Marketing Processes Consulting on Developing Products and Services Courses and Lectures MARKETING
  • 12. OUR SOLUTIONS IN Organization of Partnerships with Related Brands Digital Communication, Social Medias, WEB Content Publications and Editions Relationship with the medias Crisis Management COMMUNICATION Elaboration of Communication Plans Courses and Lectures
  • 13. OUR SOLUTIONS IN Consulting in Green Marketing (Implementation of Sustainable Pratices in your Business) Creation, Elaboration and Implementation of Projects and Environmental Compensation Good Advertising: Marketing Pans, Communication Especialized in Causes and Environment Courses and Lectures SUSTAINABILITY
  • 14. How So?  We will help to add value through sustainable marketing strategies;  Discovering value through market analysis;  Green branding;  Certification labels;  Demarketing;  Producing value through inovation;  Sustainable supply chains;  Sustainable prices.
  • 15. Briefing (client´s perpective) Market analysis Final briefing Estrategic Plan Creative materials Plan of action and costs ImplementationFirst results Estrategic review (if necessary...) Follow up Results Evaluation HOW TO IMPLEMENT
  • 20. Marketing MARKETING & COMMUNICATION FOR GASTRONOMY Branding, communication plans, custom publications. Creation and implementation of campaings and promotional materials, calendars and sales actions.
  • 21. Touristic marketing Eductours, press trips, open house and a super exclusive mailing.
  • 23. Social medias Social medias campaigns Creation of digital content
  • 25. Publications Content for publications Specials in segmented magazines
  • 26. INCREASE YOUR SALES, GROW ON A CONTINUOUS AND SUSTAINABLE WAY.