Influencer marketing is when businesses sell products and services by promoting them with those who have gained a definite trust (read influence) within his/her audience in a particular industry. It is important to remember that universal influencers do not exist and you need to find those in your niche by research and analysis. This post is meant to be a complete guide for those who struggle to work with influencers but don’t know how to start.

1. How To Use
Micro-Influencers to
Spark Ecommerce Sales

2. Content
1. Influencer Marketing Insights
2. Macro VS Micro Influencers
3. How To Find Influencers For Your Business
4. How To Work With Influencers
5. How To Measure Influencer Marketing Success

3. What Is Influencer Marketing?
Influencer marketing is when
businesses sell products and
services by promoting them with
those who have gained a definite
trust within his/her audience in a
particular industry.

4. It Is Growing!
The number of brand-sponsored influencer posts on Instagram from 2016 to 2019.

5. Top Benefits Of Influencer Marketing
Grow email list
with leads
Create authentic
content
Reach new audience
Drive traffic to
your website

6. Macro Vs Micro
Influencers
You can go big with Selena Gomez, David Beckham,
Shakira, or you can go small with industry experts,
bloggers, and niche-market personalities.

7. 30%
of people say they would consider buying a product if it were endorsed
by a celebrity

8. Who To Choose
Consider your goals before choosing collaboration with
Macro or Micro Influencer

9. You should choose Micro Influencers if you are looking for qualified leads and sales.
VS
Micro Influencers
1,000-999,999 followers
Pros: low budget, active followers,
high engagement, trust
Cons: low to medium reach
Macro Influencers
1 million followers
Pros: high reach
Cons: low engagement, high cost,
passive followers

10. How To Find
Influencers for
Your Business

11. Buyer Persona
Portrait
You need to understand who are you reaching in order not
to spend money on people followed by wrong followers.

12. Download a handy table which will help you when negotiating with an influencer.

13. Once you have an idea of
your buyer persona, it will
be much easier to find
influencers.

14. Search With
Instagram
Be ready to spend a month on your
research, but you will know that this person
is a true influencer and can help you.

15. Follow Hashtags
Of your competitors and define who they pay for.

16. Scroll down and check on posts and engagement under them.
Tap on their profile and click on email to contact.

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18. How To Work With
Influencers

19. Sponsored Posts
A prolific blogger in your niche might be willing to write a post about your product.

20. Product Reviews
Build the relationship first and then send them a free product and expect them to review it.

21. Gifts
They can inspire more involvement and
loyalty.
You don’t have any guarantee that your
gifts will result in brand exposure.
The key is communication.

22. Competitions
You could invite influencers to participate in a
competition that would result in something they
really want.
Encourage influencers to share a testimonial or
participate in some other contest you devise, and
reward the winner with the agreed prize.

23. Affiliate Programs
Influencers would have a unique link or code that
buyers could use to buy your products, and in return
the influencer would get financial compensation for
each sale that uses their code or link.

24. Guest Posts
Guest posts aren’t a guarantee of brand awareness, but they are worth
doing because it’s valuable to be mentioned on sites other than your own.

25. How To Measure
Influencer Marketing
Success

26. 46% percent of
marketers used product
sales to measure
influencer marketing
success.
90% consider
engagement to be the
most important factor.

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