Black Friday 2014: When Cyber Monday Lost its Crown: UK shoppers spend £810m on Black Friday; Shoppers in the UK spent an estimated £720m on Cyber Monday. Email Marketing & Social Networks are coming into their own and influencing buying behavior.

1. Black Friday and Cyber Monday
Buying Trends In UK

2. Black Friday was a daytime event,
Cyber Monday an evening one

4. Smartphones influence, tablets convert

5. Biggest Sector By Revenue

6. Black Friday’s traditions boosted
average order values

7. Percentage of Revenue Driven By
Voucher Sites

8. More Purchases made via Apple than
Android
Black Friday:
AOV: Apple iOS users averaged £88.81 per order compared to £88.95 for Android users.
Traffic: Apple iOS traffic accounted for 41.8 % of total online traffic, over double that of Android (16.7%);
Sales: Apple iOS sales accounted for 35.1 % of total online sales, more than triple that of Android (11.6%);
Cyber Monday:
AOV: Apple iOS users averaged £75.83 per order compared to £76.12 for Android users.
Traffic: Apple iOS traffic accounted for 39.4 % of total online traffic, more than double that of Android(15.6%);
Sales: Apple iOS sales accounted for 31.3 % of total online sales, almost triple that of Android (10.6%).

9. Email Marketing is a holiday marketing superstar
E

10. Social media = word-of-mouth advertising

11. Black Friday and Cyber Monday
Buying Trends In UK
1. Black Friday 2014: When Cyber Monday Lost its Crown: UK shoppers spend £810m on
Black Friday;Shoppers in the UK spent an estimated £720m on Cyber Monday.
2. Black Friday was a daytime event, Cyber Monday an evening one: BF: Between 12:00 -
13:00 was pinpointed as the biggest window for sales during Black Friday this year
(November 28); CM: Cyber Monday (December 1) was more of an evening event, as
proved by the key sales gap of 21:00 - 22:00.
3. Smartphones influence, tablets convert; More Purchases made via Apple than Android;
4. the hottest retail categories of BF & CM: BF: Department Stores/General
Clothing/Health & Beauty; CM: Department Stores/Women Clothing/General Clothing.
5. Percentage of Revenue Driven By Voucher Sites increased.
6. Email Marketing is a holiday marketing superstar; Social media = word-of-mouth
advertising; Social Networks are coming into their own and influencing buying
behavior. 67% of consumers said they would be likely to share a digital coupon on
Facebook during the holidays. 63.4% of consumers said they would be likely to share a
link to a holiday contest. 30% of twitter users tweet about Holiday Shopping before
October.