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Friday, 16 December 11
Collaborate
                  Innovate

Friday, 16 December 11
Friday, 16 December 11
Who          The Project Factory
      • Digital media production company

      • Award winning team

      • Deliver strategy, concepts and production across online,
        mobile, games, social media and 3D worlds

      • Work with broadcasters, producers, government and
        brands




Friday, 16 December 11
Who                 Kirsty Hunter
      •     Managing Director (UK)

      •     Formerly Head of Interactive at Lion
            Television

      •     Credits: Britain from Above (BBC),
            Horrible Histories (cbbc), History
            Detectives (PBS), Castaway 2007 (BBC)

      •     Teach Multiplatform Production at Indies
            Training Fund
      •     Mentor Documentary Campus


Friday, 16 December 11
What Broadcast
                         www.channel4.com/propertyscandal




Friday, 16 December 11
What Broadcast
                         http://makingaustraliahappy.abc.net.au/




Friday, 16 December 11
What          Brands
                                  http://www.smashcut.com




Friday, 16 December 11
What          Brands
                                  http://oceantracks.com.au/




Friday, 16 December 11
What          Producers
                            www.howtostartarevolution.com




Friday, 16 December 11
What          Apps




Friday, 16 December 11
What          Apps




Friday, 16 December 11
What          Games




Friday, 16 December 11
TV   Film




Friday, 16 December 11
Book                TV   Film   DVD   Merchandise




Friday, 16 December 11
Game               App     Website
     Book                TV     Film   DVD   Merchandise
   YouTube Twitter feed Facebook Group
   Channel




Friday, 16 December 11
Virtual World                Podcasts     Map
       Game               App     Website
     Book                TV     Film   DVD     Merchandise
   YouTube Twitter feed Facebook Group
   Channel SMS MMS




Friday, 16 December 11
Virtual World                Podcasts         Map      Poetry
       Game               App     Website        Play   Lecture
     Book                TV     Film       DVD     Merchandise
   YouTube Twitter feed Facebook Group Radio
   Channel SMS MMS         Campaign Music
                Tour          Partwork     Exhibition Magazine

           Event              Phone line    Competition     Video

       Infographic                Interactive Billboard
Friday, 16 December 11
Examples       Touch Docs
                          New way to immerse yourself in
                          content
                          Personalised, curated experience -
                          mobile & tablet
                          Enhanced content wrapped
                          around high quality, collectible
                          video
                          Delve deeper while watching or
                          explore elements at your leisure
                          Release globally or through
                          selected iTunes store territories
                          Brand with partners and
                          broadcasters
                          Extra revenue through paid
                          updates
Friday, 16 December 11
Examples                           Touch Docs




                   http://itunes.apple.com/us/app/money-speed-inside-black-box/id424796908?mt=8
Friday, 16 December 11
Examples                           Touch Docs




                   http://itunes.apple.com/us/app/money-speed-inside-black-box/id424796908?mt=8
Friday, 16 December 11
Examples       2 Screen

                               Integrated with linear
                               broadcast
                               2 way conversation
                               with your audience
                               Harnesses buzz
                               Deeper viewing
                               Additional content
                               Social shared
                               experience




Friday, 16 December 11
Examples       2 Screen
                                Integrated with
                                linear broadcast
                                2 way conversation
                                with your audience
                                Harnesses buzz
                                Deeper viewing
                                Additional content
                                Social shared
                                experience




Friday, 16 December 11
Examples Mobile Apps




Friday, 16 December 11
Where

          Kirsty Hunter
          Email: kirsty@theprojectfactory.com
          Office: 86-90 Paul Street, London, EC2A 4NE
          Web: www.theprojectfactory.com

                            Kirsty_Hunter




Friday, 16 December 11

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WCSFP Collaborate to Innovate (The Project Factory)

  • 2. Collaborate Innovate Friday, 16 December 11
  • 4. Who The Project Factory • Digital media production company • Award winning team • Deliver strategy, concepts and production across online, mobile, games, social media and 3D worlds • Work with broadcasters, producers, government and brands Friday, 16 December 11
  • 5. Who Kirsty Hunter • Managing Director (UK) • Formerly Head of Interactive at Lion Television • Credits: Britain from Above (BBC), Horrible Histories (cbbc), History Detectives (PBS), Castaway 2007 (BBC) • Teach Multiplatform Production at Indies Training Fund • Mentor Documentary Campus Friday, 16 December 11
  • 6. What Broadcast www.channel4.com/propertyscandal Friday, 16 December 11
  • 7. What Broadcast http://makingaustraliahappy.abc.net.au/ Friday, 16 December 11
  • 8. What Brands http://www.smashcut.com Friday, 16 December 11
  • 9. What Brands http://oceantracks.com.au/ Friday, 16 December 11
  • 10. What Producers www.howtostartarevolution.com Friday, 16 December 11
  • 11. What Apps Friday, 16 December 11
  • 12. What Apps Friday, 16 December 11
  • 13. What Games Friday, 16 December 11
  • 14. TV Film Friday, 16 December 11
  • 15. Book TV Film DVD Merchandise Friday, 16 December 11
  • 16. Game App Website Book TV Film DVD Merchandise YouTube Twitter feed Facebook Group Channel Friday, 16 December 11
  • 17. Virtual World Podcasts Map Game App Website Book TV Film DVD Merchandise YouTube Twitter feed Facebook Group Channel SMS MMS Friday, 16 December 11
  • 18. Virtual World Podcasts Map Poetry Game App Website Play Lecture Book TV Film DVD Merchandise YouTube Twitter feed Facebook Group Radio Channel SMS MMS Campaign Music Tour Partwork Exhibition Magazine Event Phone line Competition Video Infographic Interactive Billboard Friday, 16 December 11
  • 19. Examples Touch Docs New way to immerse yourself in content Personalised, curated experience - mobile & tablet Enhanced content wrapped around high quality, collectible video Delve deeper while watching or explore elements at your leisure Release globally or through selected iTunes store territories Brand with partners and broadcasters Extra revenue through paid updates Friday, 16 December 11
  • 20. Examples Touch Docs http://itunes.apple.com/us/app/money-speed-inside-black-box/id424796908?mt=8 Friday, 16 December 11
  • 21. Examples Touch Docs http://itunes.apple.com/us/app/money-speed-inside-black-box/id424796908?mt=8 Friday, 16 December 11
  • 22. Examples 2 Screen Integrated with linear broadcast 2 way conversation with your audience Harnesses buzz Deeper viewing Additional content Social shared experience Friday, 16 December 11
  • 23. Examples 2 Screen Integrated with linear broadcast 2 way conversation with your audience Harnesses buzz Deeper viewing Additional content Social shared experience Friday, 16 December 11
  • 25. Where Kirsty Hunter Email: kirsty@theprojectfactory.com Office: 86-90 Paul Street, London, EC2A 4NE Web: www.theprojectfactory.com Kirsty_Hunter Friday, 16 December 11