Kirsty Hunter, UK MD of The Project Factory's presentation from Fast Train on Multiplatform Production

1. Multi-Platform
Production

2. Who
• MD of digital production company: The Project Factory
• Formerly Head of Interactive at Lion Television
• Multi-award-winning including Digital Emmy, RTS, nominations
for BAFTAs, BIMA awards
• Credits: Britain from Above (BBC), Horrible Histories (cbbc),
History Detectives (PBS), Castaway (BBC), Rough Guide (five),
Scream if You Know the Answer (UKTV) etc

3. What
• Multiplatform is anything involving more than one platform ie.
TV, Web, Mobile, Social, Games, Tablet, Red Button
• Audience is multi tasking, looking for two screen experience
• Demanding content when they want it, how they want it
• The new super producer must be able to develop ideas and
deliver for multiple platforms

4. www.fishfight.net
www.channel4.com/millionpounddrop

5. www.bbc.co.uk/horriblehistories
www.itv.com/xfactor

6. Pick n Mix
• Create lists of SUBJECTS, GENRES,
PLATFORMS on cards
Split into groups of three people
Pick 1 x SUBJECT, 1 x GENRE and 3-4 x
PLATFORM cards
• Develop a multi-platform concept that fits

7. Top Tips - Development
• Ideas first, execution second
• Start with human behaviour, what can help you in your
life?
• Nobody knows, don t be intimidated by geekiness
• Respect technology
• Feasible vs Good ie. don t do it just because you can

8. Top Tips - Production
• Multidisciplinary teams
• Physically locate teams near each other
• Have one senior staffer across all platforms
• Share roles/assets across platforms

9. Top Tips - Production
• Regular project meetings with all stakeholders including
Marketing, Publicity, Channel Promotion, Book
Publishers.
• BaseCamp or similar project management space
• Joint briefing of third parties i.e. Titles, Graphics,
Archive
• Clarify sign off process i.e. overall executive in charge

10. Top Tips - Production
• No one platform is more important ...All deadlines are created
equal
• Start with deliverables and due date and work backwards
• Create workflow especially for post-production
• Clear for all media in perpetuity for archive and get buyouts
• Share assets across all platforms including people and editorial

11. Kirsty Hunter
Managing Director (UK)
The Project Factory
Email: kirsty@theprojectfactory.com
Web: www.theprojectfactory.com
Twitter: Kirsty_Hunter