Rule 1: Focus on efficiency elements like navigation, performance and single-tasking to provide a seamless user experience. Rule 2: Include "wow" elements like notifications, personalization and community features to delight users. Rule

1. The Product
Formula
The 3 rules behind
the most successful products
scmoatti.com | sc@mighty.capital | @scmoatti

2. About SC Moatti
• Founding Partner @ Mighty Capital
• Founder @ Products That Count
• Board member @ Opera software
• Bestselling author, lecturer @ Stanford B-school
• Prior: exec @ Facebook, Nokia & EA, Stanford MBA, MS in EE

3. The consumer journey

6. Product/market fit

7. The 50 shades of product/market fit

9. The Body
Rule

10. Focusing design elements
(efficiency)
Onboarding
Single-task
Navigation
Performance
Gesture
Expanding design
elements (wow)
Pull
Push

11. Beauty and efficiency:
the thumb test

12. Beauty and wow:
the mom test

13. The Spirit
Rule

14. The essence of mobile: identity + context

15. Meaning and
personalization: forming
bonds

16. Meaning and
community: norms &
rituals

17. Internal and
external filters

18. The Mind
Rule

19. From mad men to math men

20. From mad men to math men

21. Source: VentureBeat, 2015.
Tools are proliferating

22. The art & science
of growth

23. The mobile growth model
• Define success
• Map your funnel
• What if I told you….

24. There is no
funnel
24

25. 3X tool: shortcut

27. 5X: hook

29. Becoming
mobile-first
is a
cultural
transformation

30. The cost of a mistake before mobile
LOW HIGH

31. The cost of a mistake after mobile
LOW HIGH

32. Selective
insulation

33. Case study @ Facebook: notifications
Notification platform: centralized with mobile team
Notifications content: owned by each product team (aka vertical)
Messaging: independent team (WhatsApp)