This document outlines an agenda for a webinar on essential skills for product managers. The webinar will discuss what a product manager is not, soft skills they must have like communication and prioritization, and hard skills like using metrics and starting projects. It will conclude with a live Q&A section. The webinar is presented by organizations that help product teams and is meant to provide practical advice for challenges they face.

1. Essential Skills All Product
Managers Must Master

2. Brought to you by The Product Stack, a group of like-minded organizations
that offer practical solutions for modern product teams. Our quest is to shine
a light on the challenges everyday product teams face and offer up real
advice and solutions that address these challenges head on.
Join the conversation at www.TheProductStack.com.

3. Annie Dunham
Director of Product,
ProductPlan
Today’s Panel
Isabelle Berner
Sr. Product Manager,
Pivotal Labs
Ronan Dunlop
Director of Marketing,
Pivotal
Submit questions at anytime during the webinar!
Kevin Steigerwald
VP Product and UX,
Jama Software

4. Agenda
1. Let’s focus on the negative space. What a PM is not!
2. What are some of the soft skills a PM needs to embrace?
3. Let’s get real - tools of the trade a PM must know.
4. Live QA
Submit questions at any time during the webinar!

5. “Diverse interpretations regarding the role
of the product manager are the norm, and
thus precisely defining the scope of the role
is often difficult. The pm title is often used
in many ways to describe drastically
different duties and responsibilities. Even
within the high-tech industry where product
management is better defined, the pm’s job
description varies widely among companies.
This is due to tradition and intuitive
interpretations by different individuals.”
Definition:
Product manager

6. ¯_(ツ)_/¯
Definition:
Product manager

7. What is a
product manager and
where do they come from?

8. Essential Soft
Skills Product
Managers
Must Cultivate

9. The Generalist
Product
UX
Development Business

10. The Communicator

11. Be a Ruthless Force for Prioritization
Scope
Time
Quality

12. The Hard Skills a Product Manager
Must Know

13. Metrics/Analytics

14. Starting a Project

15. Some questions from email
• What are the irreducible, core responsibilities of a PM, w/out
which you are a project manager, product owner...?
• How to get out from reacting to acting mode?
• How do you stay everyone's friend when you're telling
everyone no all the time?

16. Live Q & A
Continue the conversation at www.TheProductStack.com
Free Product Trials:
www.productplan.com
www.pivotaltracker.com
www.jamasoftware.com

17. Thank You.
Continue the conversation at www.TheProductStack.com
Free Product Trials:
www.productplan.com
www.pivotaltracker.com
www.jamasoftware.com