Content Marketing Strategies for Early Stage Startups by Ankit Oberoi, AdPushUp at PNcamp
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Content Marketing Strategies for Early Stage Startups by Ankit Oberoi, AdPushUp at PNcamp
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Content Marketing Strategies for Early Stage Startups by Ankit Oberoi, AdPushUp at PNcamp
- 1. #PNcamp2 Ankit Oberoi, Co-founder, AdPushup Oct 8, 2016
- 4. Agenda • Idea Valida3on using Marke3ng • Basic Concepts • Personas • Content • First 10/50/100 Users (Our Story) • Marke3ng Hacks
- 5. Using AdWords for Idea Valida3on • Create a landing page using UnBounce • Use exis3ng templates • Add features, CTA buRons and a signup form with max 4 fields. • Get a $50 AdWords coupon (plus add $50-200) • Promote the landing page • Search-only campaigns • Long-tail keywords • High KSI • Interview Prospects
- 6. Buyer Personas Ask: • Job Role/Title • Job Skills • Performance KPI • Tools used • Goals • Challenges • Personal Demographics (if appropriate) • Recent purchase and the decision tree • Online communi3es/websites they read
- 7. Content Type of content: • Relevant to your business • Relevant to the Persona Tone: Educa3onal and non-promo3onal Content should be: • Thorough • Up-to-date • Well designed Create 15-20 3tles
- 8. Content Content should be: • Scannable – List, sub-headings, pictures. • Ac3onable Insights • Content Frameworks • Cita3ons and sources
- 9. Content Distribution “If you write it, they will come” – Said no great growth hacker ever. 50 – 50 Rule • Spend 50% of your 3me wri3ng content • Spend 50% of your 3me in distribu3on
- 10. Keyword Research • Find what people want • Convert it into keywords Tools • www.ubersuggest.org • www.hiRail.com • www.mergewords.com
- 11. First 10 Users • BetaList (Also use Product Hunt) • Wri3ng Blog Posts • Manual Content Distribu3on
- 12. First 50 Users • Wri3ng MORE Blog Posts • Scaling Content Distribu3on • SEO • Guest Pos3ng
- 13. First 100 Users • Inbound Funnel (which was scaling well) • Outreach Campaigns • Partnerships and Events
- 14. Hack #1: AdWords, KSI and Examples • When to use AdWords? • Search (Keywords) • GDN • Retarge3ng (Emails and Audiences) • Improving KSI (TCC) • Ad Copy and CTR • Landing Page • Conversion rate
- 15. Hack #2: HARO
- 16. Hack #2: HARO
- 17. Hack #3: Guest Posting • Very relevant links • Thought leadership • Tons of relevant traffic • Search • “Add guest post” + niche • “Become a contributor” + niche • “Become a guest writer” + niche • Myblogguest.com • Alltop.com
- 18. Hack #4: Content Distribution • Once your content is live, find similar content (5-10 URLs) which has received a lot of shares • Gather a list of people who tweeted or shared these URLS (www.whotweetedme.com) • Hire a VA, who will find the email and name of these people • Setup a campaign to email all users
- 19. Hack #5: Outreach • Export list of websites relevant to you (Tools: Alexa, Quantcast, NerdyData, Wappalyzer, BuiltWith) • Hire a VA to get Name and Emails • Write Customized Introduc3ons • Send Automated Emails (Klenty, Reply.io)