25 ways to Distinguish Yourself - Presentation by Raj Setty

1. Being
Different!
Presented
by:
Rajesh
Se1y
President,
Foresight
Plus,
LLC
Saturday, November 10, 12

2. BEING Different!
2
Saturday, November 10, 12

3. 2005
Manifesto: 25 Ways to
Distinguish Yourself
Ranked #5 at
ChangeThis.com
75,000+ Downloads
and Growing!
Saturday, November 10, 12

4. 4
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5. Beep Beep. No Deal. Beep Beep.
4
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6. Being part of commodity crowd
generally erodes your value.
Saturday, November 10, 12

7. Being part of commodity crowd
generally erodes your value.
YOU
Saturday, November 10, 12

8. Being part of commodity crowd
generally erodes your value.
Saturday, November 10, 12

9. Being part of commodity crowd
generally erodes your value.
YOU
Saturday, November 10, 12

10. Distinguishing yourself
may give you a premium.
Saturday, November 10, 12

11. Distinguishing yourself
may give you a premium.
YOU
Saturday, November 10, 12

12. Saturday, November 10, 12

13. Hundreds of Brands.Hundreds of Stories.
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14. Saturday, November 10, 12

15. Need cars for a short duration? Rent.
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16. Need cars for a short duration? Rent.
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17. Saturday, November 10, 12

18. Cars where and when you need them?
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19. Saturday, November 10, 12

20. Why rent from a company?
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21. Saturday, November 10, 12

22. You want a driver too?
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23. Saturday, November 10, 12

24. Why not tap into the community?
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25. The Common Factor?
13
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26. The Common Factor?
Start with a different
worldview
13
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27. Has anything (really) changed?
14
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28. Has anything (really) changed?
Barrier to Entry
Average Cost
Barrier to Attention
Yesterday
14
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29. 14
Saturday, November 10, 12
Barrier to Entry
Barrier to Attention
Average Cost
Yesterday
Barrier to Entry
Barrier to Attention
Average Cost
Today
Has anything (really) changed?

30. 14
Saturday, November 10, 12
Barrier to Entry
Barrier to Attention
Average Cost
Yesterday
Barrier to Entry
Barrier to Attention
Average Cost
Today
Has anything (really) changed?

31. 1. (Really) Decide to be different
15
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32. The Stress and the Straddle
16
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33. The Stress and the Straddle
16
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34. The Stress and the Straddle
16
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35. 17
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36. Saturday, November 10, 12

37. Don’t be foolish!
If it could be done,
It’s plain crazy...
someone else would
have done it.
Hmm... really?
It just doesn’t look
right.
I know there is something
wrong here. I just can’t
pinpoint it.
Saturday, November 10, 12

38. Don’t be foolish!
If it could be done,
It’s plain crazy...
someone else would
have done it.
Hmm... really?
It just doesn’t look
right.
I know there is something
wrong here. I just can’t
pinpoint it.
Oversupply of doubt.
Saturday, November 10, 12

39. 2. Don’t forget to create meaning
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40. LOWEST
PRICE
GUARANTEE
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41. Saturday, November 10, 12

42. You may like to add features. But..
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43. Photo courtesy: Batang_Igat on Flickr
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44. Photo courtesy: Rudy Malmquist on Flickr
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45. Saturday, November 10, 12

46. Sep 2011: 5M members and growing
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47. Saturday, November 10, 12

48. Saturday, November 10, 12

49. Saturday, November 10, 12

50. Nokia: Selling 250M phones in record time?
Saturday, November 10, 12

51. Nokia: Selling 250M phones in record time?
‣ Community Features
• Multiple Contact Lists
• Set Time Limits per Call
Saturday, November 10, 12

52. Nokia: Selling 250M phones in record time?
‣ Community Features
• Multiple Contact Lists
• Set Time Limits per Call
‣ Features Just Right for the Segment
• Screen Prompts in 70 languages
• Built-in Flashlight
• Alarm
• Radio
Saturday, November 10, 12

53. Nokia: Selling 250M phones in record time?
‣ Community Features
• Multiple Contact Lists
• Set Time Limits per Call
‣ Features Just Right for the Segment
• Screen Prompts in 70 languages
• Built-in Flashlight
• Alarm
• Radio
‣ Priced Right (Rs.2000)
Saturday, November 10, 12

54. Nokia: Selling 250M phones in record time?
‣ Community Features
• Multiple Contact Lists
• Set Time Limits per Call
‣ Features Just Right for the Segment
• Screen Prompts in 70 languages
• Built-in Flashlight
• Alarm
Keyword: Empathy
• Radio
‣ Priced Right (Rs.2000)
Saturday, November 10, 12

55. 3. Tell a good story
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56. Some help from
George Clooney
29
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57. Or, some help from
Zhang Ziyi
30
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58. Or, from
Leonardo DiCaprio
31
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59. Or, from
Leonardo DiCaprio
Please Note the
Fallback Story!!!
31
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60. Question for you:
Have you ever worn a
real watch?
32
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61. 33
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62. You never actually own a Patek Phillippe.
You merely look after it for the next generation.
33
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63. Courtesy: Changing Hands Bookstore
Saturday, November 10, 12

64. Stephen King Collection
Courtesy: Changing Hands Bookstore
Saturday, November 10, 12

65. Accomplishments ALWAYS tell a great story
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66. Saturday, November 10, 12

67. CHANGI.World’s most awarded airport
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68. 4. Live up to the story
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69. Saturday, November 10, 12

70. Selling shoes online?
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71. Selling shoes online?
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72. Perception
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73. Perception
Story
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74. Perception
Story
People
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75. Perception
Story
People
Structure
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76. Perception
Story
People
Structure
Vision and Values
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77. Perception
Story
People
Structure
Vision and Values
Leadership
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78. Saturday, November 10, 12

79. The Big Question: Does the difference move the needle?
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80. The Litmus Test
Your Elevator Pitch
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81. The Litmus Test
Your Elevator Pitch
Sorry, what were you
saying?
Saturday, November 10, 12

82. The Litmus Test
Your Elevator Pitch
Interesting...
Sorry, what were you
saying?
Saturday, November 10, 12

83. The Litmus Test
Your Elevator Pitch
Tell me more...
Interesting...
Sorry, what were you
saying?
Saturday, November 10, 12

84. The Litmus Test
Now, how do you do that?
Your Elevator Pitch
Tell me more...
Interesting...
Sorry, what were you
saying?
Saturday, November 10, 12

85. The Litmus Test
Cool. Is nobody else doing
that already?
Now, how do you do that?
Your Elevator Pitch
Tell me more...
Interesting...
Sorry, what were you
saying?
Saturday, November 10, 12

86. The Litmus Test
Cool. Is nobody else doing
that already?
Now, how do you do that?
Effectiveness
Your Elevator Pitch
Tell me more...
Interesting...
Sorry, what were you
saying?
Saturday, November 10, 12

87. The Evergreen Insight
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88. The Evergreen Insight
“When deciding among opportunities,
choose the most difficult path”
Buddhist Quote
Saturday, November 10, 12

89. Thank
you
www.rajeshse0y.com/blog
Saturday, November 10, 12