ProductCamp Boston May 12 2018

1. Steve Johnson
steve@under10consulting.com
@sjohnson717
linkedin.com/in/sjohnson717
Downloads and more at
under10playbook.com/prodcamp
CREATE YOUR PRODUCT ADVENTURE
© 2012-2018 Under10 Consulting
For more, get
Turn Ideas Into Products,
available now on Amazon.
TurnIdeasIntoProducts.info
https://pixabay.com/en/books-bookshelf-library-education-2463779/

2. © 2012-2018 Under10 Consulting
“ In theory, there is no difference
between theory and practice.
In practice, there is.
attributed to Yogi Berra
What would you say you do here?

3. 47% of time
spent in
unplanned activity
firefighters-870888_1920
© 2012-2018 Under10 Consulting
Do you want to put out fires
or put out products?

4. © 2012-2018 Under10 Consulting
How do we
sell more of
what we’ve built?
Can we build what
we’ve planned?
Have we planned
the right products?
mammal-908445_1920.png
© 2012-2018 Under10 Consulting
Define Evaluate Describe Schedule Release Launch Enable Analyze
But the process
isn’t a line; it’s a
wheel.
DESCRIBE
DEFINE
EVALUATEMARKET
BUILD
DELIVER
learn

5. © 2012-2018 Under10 Consulting
DESCRIBE
DEFINE
EVALUATEMARKET
BUILD
DELIVER
learn
© 2012-2018 Under10 Consulting
DESCRIBE
DEFINE
EVALUATEMARKET
BUILD
DELIVER
learn
Define the
who and
what, not
how

6. © 2012-2018 Under10 Consulting
What templates should I use
in this organization?
Where do I put all the
information about my
products?
What’s the status of my
product?
© 2012-2018 Under10 Consulting
I want to standardize my
team with proven methods
and templates
I need a place to store our
product assets that isn’t in
someone head
I want my team’s output to
look the same, regardless of
who created them

7. © 2012-2018 Under10 Consulting
DESCRIBE
DEFINE
EVALUATEMARKET
BUILD
DELIVER
learn
Make
time for
briefing
teams
As a user, I want this feature so
that I can have this feature I want

8. Meghan needs a roadmap report
for the executives so she can show
the status of major deliverables
92
Ron Jeffries advocates the form of “Card,
Conversation, Confirmation“ for stories.

9. © 2012-2018 Under10 Consulting
Planning
Ready Working Accepted
Released

10. © 2012-2018 Under10 Consulting
DESCRIBE
DEFINE
EVALUATEMARKET
BUILD
DELIVER
learn
Make
time for
briefing
teams

11. Focus your
promotions on
significant drop-offs.
© 2012-2018 Under10 Consulting
DESCRIBE
DEFINE
EVALUATEMARKET
BUILD
DELIVER
Where will you
begin your
adventure?

12. rafting-661716_1920
© 2012-2018 Under10 Consulting
“ When I do my job right,
there’s no sign of it;
disasters just fail to occur.
Herman Wouk
War and Remembrance

13. © 2012-2018 Under10 Consulting
Development
Marketing
Services
Sales
MARKET CUSTOMER
?
FUTURENOW
Product
Support
© 2012-2018 Under10 Consulting
Development
Marketing
Services
Sales
FUTURENOW
MARKET CUSTOMER
PROBLEMS SOLUTIONS EXECUTION

14. © 2012-2018 Under10 Consulting
Development
Marketing
Services
Sales
FUTURENOW
Product
Management
MARKET CUSTOMER
PROBLEMS SOLUTIONS EXECUTION
© 2012-2018 Under10 Consulting
Development
Marketing
Services
Sales
FUTURENOW
Product
Management
MARKET CUSTOMER
PROBLEMS SOLUTIONS EXECUTION
Customer
discovery

15. © 2012-2018 Under10 Consulting
Development
Marketing
Services
Sales
FUTURENOW
Product
Management
MARKET CUSTOMER
PROBLEMS SOLUTIONS EXECUTION
Win/Loss
analysis
© 2012-2018 Under10 Consulting
Development
Marketing
Services
Sales
Product
Management
MARKET CUSTOMER
PROBLEMS SOLUTIONS EXECUTION
FUTURENOWNEXT

16. © 2012-2018 Under10 Consulting
Development
Marketing
Services
Sales
FUTURENOW
Product Strategy
Product Planning
Product Growth
NEXT
MARKET CUSTOMER
PROBLEMS SOLUTIONS EXECUTION
© 2012-2018 Under10 Consulting
We can plan
the right products
We can build
what we’ve planned
We can sell
what we’ve built
mammal-908445_1920.png

17. © 2012-2018 Under10 Consulting
Under10: Managing the Business of Software
Method
documented in
From Ideas to
Products.
Workshops
based on the latest
thinking on product
management.
Software
all your product
information in one
place.
© 2012-2018 Under10 Consulting
For more, get
Turn Ideas Into Products,
available now on Amazon.
TurnIdeasIntoProducts.info
https://pixabay.com/en/books-bookshelf-library-education-2463779/

18. © 2012-2018 Under10 Consulting
Our goal is to
turn ideas into successful
products systematically.

19. © 2012-2018 Under10 Consulting