ProductCamp Boston May 12 2018

1. Engineering Emotions
Customers -> Evangelists
Shobhit Chugh
shobhitchugh at gmail

2. Slack did a survey - what words do people use to describe
work tools….
https://slack.design/how-slack-blends-productivity-and-delight-4e7c4a35d4fe

3. ...and how they describe social tools
https://slack.design/how-slack-blends-productivity-and-delight-4e7c4a35d4fe

4. What if we:
Merged the two worlds?

5. What to remember?
1. Delight = exceed expectations
2. Potential to add delight everywhere
3. Small wins can deliver big results

7. Over-deliver when it matters

8. Over-deliver when it matters

9. How do we do it?
1. Delight = exceed expectations
2. Potential to add delight everywhere
3. Small wins can deliver big results

10. Onboarding
Zero states
Motivations
Completing work
Milestone / Celebratory point
When to
add delight?

11. Answers:
“Waiting...”

12. Inbox:
“Inbox Zero”

13. Crashlytics:
“No issues”
Within Fabric

14. Problem:
“How can we make a daily summary
email for your app that’s
worth reading?”

15. Solution: Add delight!

16. Is this delight a
“tweetable
moment?”

17. Daily summary tweets

18. Conversational delight

19. How do we do it?
1. Delight = exceed expectations
2. Potential to add delight everywhere
3. Small wins can deliver big results

20. The “closed issue stamp”

21. The idea might seem crazy at first...

22. ...but it set us apart!

24. Leading to

25. Challenge
“How can you engineer an emotion in
your product today?”

26. Engineering Emotions
Customers -> Evangelists
Shobhit Chugh
shobhitchugh@gmail.com