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User friendliness of website
1. How to assess user
friendliness of e-
commerce website?
By Priyanka Rana
2. A. Identify users
• Products/services offered
• Characteristics of potential customers
• Details of ages, Genders, Income range, Health/Lifestyle, Social Patterns, and
Selling points
• Potential benefits/aims of having a website for this business
• Can talk about benefits of online access of any service
3.
4. B. SEO and User Friendliness
Explain why the current website is not search engine and user friendly
• Navigation
• Typography- ideal font size for reading easily online is 16px and stick to a
maximum of 3 typefaces in a maximum of 3 point sizes to keep your design streamlined.
• Photographs
• Consistency
• Interactivity
• Contact details(Customer care)
• Images (Relevant & optimized?) effects loading time
• Too much white spaces on webpage? (free space) or overcrowded
text
• Aesthetic (contrasting and pleasant colors)
• Mobile website
5. Blink Test
• Visitors judge the value of your website in a matter of seconds.
• In 3-5 seconds user who has just arrived on a web site will decide
whether they want to stay or leave.
• If they stay – PASS else FAIL
6. How to pass BLINK test
• An informative, specific headline
• A value proposition
• Images that complement the text on the page
• design with space, simple navigation, about us, contact information,
calls to action, search, footer information, buttons, images and web
fonts.
7. User Friendliness
• There is no point
to make your
website search
engine friendly
without having
user friendly
content and
design.
JCU CP3401/5636 7
Reference:
https://support.google.com/adwords/answer/6227215
9. SEO and User Friendliness
Explain why the current website is not search engine
•Every page of your website should have unique title tag, preferably starting with a
relevant keyword.
•Length of a title shouldn't be longer than 60 characters.
• meta description tag in HTML is the 160 character snippet used to summarize a
web page's content.
•Search engines use these snippets in search results to let visitors know what a page
is about before they click on it.
In customer side, it helps new customers to get detailed information about the company and the price for classes. The website also provides a convenient way for customers who want to join the class because they can join online without going to the place itself. Customers can join the class and book the date and time they want. In business side, it helps the customer service by reducing the number of people who come just to ask about their services or to book a yoga class.
Reduces manpower investment
Navigation is about how easy it is for people to take action and move around your website. Some tactics for effective navigation include a logical page hierarchy, using bread crumbs, designing clickable buttons, and following the ‘three click rule’ which means users will be able to find the information they are looking for within three clicks.
Organising information using headlines and sub headlines, using bullet points instead of long windy sentences.
Crop your images to the correct size. For instance, if your page is 570px wide, resize the image to that width. Don’t just upload a 2000px-wide image and set the width parameter (width=”570”). This slows your page load time and creates a bad user experience. Reduce color depth to the lowest acceptable level. Remove image comments.
The ideal font size for reading easily online is 16px and stick to a maximum of 3 typefaces in a maximum of 3 point sizes to keep your design streamlined.
Picture can speak a thousand words, and choosing the right images for your website can help with brand positioning and connecting with your target audience.
Vibrant colours create emotion and should be used sparingly (e.g. for buttons and call to actions).
White space/ negative space is very effective at giving your website a modern and uncluttered look.
Your website is not mobile friendly, you can either rebuild it in a responsive layout (this means your website will adjust to different screen widths) or you can build a dedicated mobile site (a separate website optimised specifically for mobile users).
An informative, concise headline: Only 2 out of 10 people read past the headline, so it’s crucial that the headline convey as much about you as possible in as few words as possible.
A value proposition: This is a single sentence, usually either the headline itself or a separate short sentence below the headline, that quickly tells the reader what unique benefit (or value) they would gain from your product.
value proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy from you.
In a nutshell, value proposition is a clear statement that explains how your product solves customers’ problems or improves their situation (relevancy), delivers specific benefits (quantified value), tells the ideal customer why they should buy from you and not from the competition (unique differentiation).
Images that complement the text on the page: Because images are much quicker to take in and process than text, you can use them to provide the visitor with extra information quickly.
Does your website have a clear, eye-catching headline?
Does your website clearly list the benefits your customer will get if they purchase your product or use your service?
Does your website feature images or video?
Is there a clear call-to-action on your site?Is it easy to locate your business' contact information on your website?What's the most important thing you want people to see on your site? If someone new came to your site, would they be able to locate it right away?Does your business have an online presence beyond your website, such as a free Google My Business listing or social media site?
If you keep placing yourself in the shoes of your visitors and design your website for them and their preferences — not for you and not for search engines, your web design should naturally evolve into something that works well for visitors, which would be good for search engines, and therefore for you as well.
So identify them, as color scheme, typography , everythin is different for users from diff age group
Title Tag — The title meta tag is the most important element in the site optimization process. Many search engines pay particular attention to keywords that occur in the title tag. As well, search engines generally display the title tag's contents in their site listings.
Description Tag — The description meta tag defines site information a search engine displays when it lists the site.
If your title is too long, search engines may cut it off—adding an ellipsis ("...")—and could end up not displaying important words.
the exact limit is a bit more complicated and is based on a 600-pixel container.
keywords closer to the beginning of your title tag may have more impact on search rankings, why we recommend titles where the most unique aspect of the page (e.g. the product name) appears first.
While Title tags are very important to SEO, remember that your first job is to attract clicks from well-targeted visitors who are likely to find your content valuable. It's vital to think about the entire user experience when you're creating your title tags, in addition to optimization and keyword usage. The title tag is a new visitor's first interaction with your brand when they find it in a search result—it should convey the most positive and accurate message possible.
