Digital Marketing

1. Course Introduction

2. Leaders who succeed in digitally transforming a traditional organization have different
profiles than those who thrive in pure-play.
Overview

3. Overview
Highly
experienced digital
talent is in sky-
high demand.
Leaders with
digital or online in
their profile are
currently hot
commodities.

4. Digitization
initiatives
Comprehensive
talent strategy
Overview
Digitization initiatives must be paired with a comprehensive talent strategy
that looks at all the aspects of the transformation.

5. Companies identify digitally ready, in-house talent capable of taking active roles
in the transformation.
Overview

6. This course will enable you to acquire skills such as:
Navigating the organization
Building relationship
networks
Influencing others
Overview

7. Anyone who wants to explore digital transformation can take this course.
Prerequisites

8. Target Audience
Chief Digital Officers
Digital Business Leaders Change Leaders
Strategists Consultants

9. Course Outline
This course consists of two lessons:
1
Understanding Change and
Transformational Leadership
2
Organizational and Team
Leadership

10. This lesson highlights the:
● Ways of embracing changes
● Traits and focus areas of a true Transformational
Leader
Understanding Change and Transformational Leadership

11. This lesson focuses on:
• Skillful navigation and tactful organizational
change management
• Challenges in executing organizational
changes
• Role of a leader in motivating the team
• Factors that enable effective collaboration
• High-performing teams
Organizational and Team Leadership

12. Course Outcomes
Create awareness to improve and enhance personal effectiveness and
leadership qualities to lead in the VUCA world
Realize how digital disruption is breaking the barriers and boundaries
across businesses and what is required for a bulletproof career
Develop as a leader in the digitally disrupted era
Lead the team and the organization in a dynamically changing environment
Nurture, develop, and sustain talent for the future
Acquire and enhance the skills of the future digital leader and competencies
for you and your organization to thrive in future

13. Course Components
E-Books Spotlight Videos Industry Examples
Assessments
Project

14. Let’s get
started

15. Understanding Leadership

16. Leadership is the ability to influence people toward achieving the goals.
What Is Leadership?
It’s the art and science of getting things done through others by inspiring the teams and
rallying them toward the results.

17. One cannot get good results through ad-hoc
approaches.
The personal value system holds significant place in
nurturing and developing a leader within.
What Is Leadership?

18. What Is Leadership?
A leader should have the ability to:
● Take bold decisions even if they are
unpopular
● Inspire the teams to deliver their
best even during adverse
circumstances
The fundamental trait of a leader springs from personal attitude.

19. Being a leader is a responsibility. A successful leader:
What Is Leadership?
Builds trustworthy teams
Delivers results
Develops trust
Provides direction
Coaches and inspires the team

20. Robert Edwin Hall was a mountaineering expedition leader, known for his incredible
act of courage that cost him his life.
Example of Leadership: Rob Hall

21. Indra Nooyi became the CEO of PepsiCo in 2006 and has been the most successful
CEO of the company.
Example of Leadership: Indra Nooyi
She reclassified PepsiCo products as:
• Fun for you
• Better for you
• Good for you

22. Chesley Burnett "Sully" Sullenberger III is best known for his heroism as captain of US
Airways Flight 1549.
Example of Leadership: Sully

23. Qualities of a Good Leader

24. Honesty and integrity
Transparency
Strong vision
Inspiration Confidence
Responsibility
Fairness and equity
Qualities of a Good Leader
The characteristics of a good leader include:

25. Demonstrates value-based behavior
Brings the teams together
Demonstrates character traits and ethics
Is authentic
Other Qualities of a Good Leader

26. Lead the team toward a common goal and objective
Guide, coach, and mentor the teams
Inspire the team to be at their best and deliver results
Put the benefit of the team ahead of individual interests
Help and enable the teams to succeed
Develop and build institutional capability to achieve organizational greatness
Other Qualities of a Good Leader

27. The key aspects
that are mandatory
for effective
communication are:
Tone and tenor
Open for feedback and
criticism
Positive body language
Keeping it simple
Active listening
and empathy
Integrity and
conviction
Clarity of thoughts
Transparency and
accountability
Aspects of Effective Communication

28. Purpose of Leadership

29. The essence of leadership is to enable the team.
Purpose of Leadership
Leadership often needs to be demonstrated without formal authority.

30. Have strong
convictions
Communicate
clearly
Develop high-
performance
teams
Be a
continuous
learner
Keep the
motivation
levels high
Along with the core attributes, a leader must:
Responsibilities of Leaders

31. It is about personally evaluating the situation and choosing to respond in a
way that is aligned with the objectives and circumstances.
Situational Response