All about how the evolution of media took place, It contains an overview from the past to the future. A detailed presentation on the topic !

3. EVOLUTION OF MEDIAEVOLUTION OF MEDIA
 NEWSPAPERSNEWSPAPERS
(1900 & 1910)(1900 & 1910)
 RADIORADIO
BROADCASTINGBROADCASTING
(1920- 1940)(1920- 1940)
 TELEVISION COVERAGETELEVISION COVERAGE
(1950- 1980)(1950- 1980)
 THE INTERNETTHE INTERNET
(1990…)(1990…)

4.  1900’s- Dominance of
newspapers
 1910’s- Tabloids &
Propaganda
Newspapers

5. DOMINANCE OF NEWSPAPERSDOMINANCE OF NEWSPAPERS
 Newspapers &Newspapers &
periodicals consisted theperiodicals consisted the
MediaMedia
 No extensiveNo extensive
communication systemscommunication systems
 In-house reporters wereIn-house reporters were
assignedassigned

6. TABLOIDS & PROPAGANDATABLOIDS & PROPAGANDA
 Jazz journalism- use ofJazz journalism- use of
sensational photographssensational photographs
 Mainly focused onMainly focused on
crime, entertainment,crime, entertainment,
human interested storieshuman interested stories
 Systematic propagationSystematic propagation
of a political causeof a political cause

7. RADIO BROADCASTING
 Emergence of radio- 1920’s
 Great depression helped
radio development- 1930’s
 Radio’s victory- 1940’s

8. EMERGENCE OF RADIOEMERGENCE OF RADIO
 Crystal sets &Crystal sets &
earphones attractedearphones attracted
peoplepeople
 Westing Houses Corp,Westing Houses Corp,
first radio stationfirst radio station
established on 2established on 2ndnd
NovNov
19201920
 Attracted advertisers toAttracted advertisers to
explore their waresexplore their wares

9. DEPRESSION HELPED RADIODEPRESSION HELPED RADIO
 People switched fromPeople switched from
newspapers to radionewspapers to radio
 Fulfilled with music,Fulfilled with music,
entertainment, news &entertainment, news &
advertisementsadvertisements
 Provided current newsProvided current news
during II world warduring II world war

10. RADIO’S VICTORYRADIO’S VICTORY
 Reached theReached the
illiterates easilyilliterates easily
 One time investmentOne time investment

11. TELEVISION COVERAGE
 Age of television- 1950’s
 Television news- 1960’s
 News camera- 1970’s

12. GOLDEN AGE OF TELEVISIONGOLDEN AGE OF TELEVISION
 Comprised both audio andComprised both audio and
videovideo
 More convenient leisureMore convenient leisure
time activitytime activity

13. TELEVISION NEWSTELEVISION NEWS
 Conveyed real time majorConveyed real time major
events through the satelliteevents through the satellite
Telstar ITelstar I
 Shaped public opinion andShaped public opinion and
united people in greatunited people in great
momentsmoments

14. NEWS CAMERANEWS CAMERA
 Explosive growth ofExplosive growth of
televisiontelevision
 Cable news & SubscriptionCable news & Subscription
cable television came intocable television came into
limelightlimelight
 Live relays of programmesLive relays of programmes
and sports eventsand sports events

15. TELEVISION GROWTHTELEVISION GROWTH
 Public air waves wasPublic air waves was
replaced by coaxial or fibre-replaced by coaxial or fibre-
optic cablesoptic cables
 Premium channels such asPremium channels such as
Disney,CNN, HBO,MTVDisney,CNN, HBO,MTV
glorified the evolutionglorified the evolution

16. THE INTERNET (1990’s...)
 Interrelated networking
 World Wide Web (www)
 Less expensive
 Requires minimal technical
know-how

17. The era of Modern Media
 Recently popular forms
 Intriguing versions
 Under appreciated
applications
 Nascent technologies

18. RECENTLY POPULAR FORMSRECENTLY POPULAR FORMS
 Blogs (weblogs, vlogs,Blogs (weblogs, vlogs,
plogs, moblogs)plogs, moblogs)
 RSS - Real SimpleRSS - Real Simple
SyndicationSyndication
 PodcastingPodcasting
 Mobile MediaMobile Media
 TaggingTagging

19. BLOGSBLOGS
 Frequently updatedFrequently updated
personal websitespersonal websites
 Extremely fast and easyExtremely fast and easy
 Vlogs- Video blogsVlogs- Video blogs
 Moblogs- Mobile blogsMoblogs- Mobile blogs
 Plogs- Photo blogsPlogs- Photo blogs

20. REAL SIMPLE SYNDICATIONS (RSS)REAL SIMPLE SYNDICATIONS (RSS)
Distributes
contents
automatically &
directly to the
subscribers
Extremely fast
flow
Uses a software
called FEED
READER
Receives content
through this software

21. PODCASTINGPODCASTING
 Distribution ofDistribution of
digital video &digital video &
audio files viaaudio files via
RSSRSS
 EntertainmentEntertainment
orientedoriented
 ProvidesProvides
modernmodern
audiencesaudiences
their needtheir need
irrespectiveirrespective
of theirof their
placeplace

22. MOBILE MEDIAMOBILE MEDIA
 Various types of wirelessVarious types of wireless
networksnetworks
 Connects peopleConnects people
 PDA’s, mp3 players becomesPDA’s, mp3 players becomes
a part of ita part of it
 Mobile navigation,Mobile navigation,
GPRS, WiFi, WimaxGPRS, WiFi, Wimax
are the additionalare the additional
featuresfeatures

23. TAGGINGTAGGING
 Personal keywordsPersonal keywords
assigned to webassigned to web
contentscontents
 Similar toSimilar to
bookmarksbookmarks
 UnstructuredUnstructured
social searchsocial search

24. INTRIGUING VERSIONSINTRIGUING VERSIONS
 Social networksSocial networks
 Consumer Generated MediaConsumer Generated Media
 WikisWikis
 Internet Radio & VisualInternet Radio & Visual
radioradio
 Mobile PublishingMobile Publishing

25. SOCIAL NETWORKSSOCIAL NETWORKS
 Online connection amongOnline connection among
communities of peoplecommunities of people
 People can interact each other forPeople can interact each other for
any commercial or personal purposesany commercial or personal purposes

26. CONSUMER GENERATED MEDIACONSUMER GENERATED MEDIA
 Technology armedTechnology armed
contentcontent
 Large number of viewersLarge number of viewers
 Self expressing & sharingSelf expressing & sharing

27. WIKISWIKIS
 Anyone can edit the contentAnyone can edit the content
easilyeasily
 Valuable collaboration toolValuable collaboration tool
 Educational purposeEducational purpose
 Wikipedia- famous wiki withWikipedia- famous wiki with
encyclopediaencyclopedia

28. INTERNET RADIOINTERNET RADIO
&&
VISUAL RADIOVISUAL RADIO
•Live & recorded style of
broadcasting over net
•Independently produced
traditional programs

29.  Radio connections viaRadio connections via
mobilemobile
 NOKIA- First developer ofNOKIA- First developer of
visual radiovisual radio
 Interacts user in real timeInteracts user in real time
VISUAL RADIO

30. MOBILE PUBLISHINGMOBILE PUBLISHING
Way of publishingWay of publishing
content with mobilecontent with mobile
New media formatNew media format
 Specifically madeSpecifically made
applications for mobileapplications for mobile

31. UNDER APPRECIATED APPLICATIONSUNDER APPRECIATED APPLICATIONS
 Photo sharingPhoto sharing
 TextText
Messaging/InstantMessaging/Instant
MessagingMessaging
 Web SitesWeb Sites
 WebcastingWebcasting
 Digital VideoDigital Video
RecorderRecorder

32. PHOTO SHARINGPHOTO SHARING
 Photos can be uploadedPhotos can be uploaded
and organizedand organized
 Most famous among theMost famous among the
various sites isvarious sites is
FLICKRFLICKR

33. TEXT MESSAGINGTEXT MESSAGING
&&
INSTANT MESSAGINGINSTANT MESSAGING
 SMS- Send or receive messagesSMS- Send or receive messages
in mobile phonesin mobile phones
 Marketing, political &Marketing, political &
personal purposepersonal purpose
 Instant messaging- UsingInstant messaging- Using
internetinternet
 Softwares required for instantSoftwares required for instant
messagingmessaging

34. WEBSITESWEBSITES
 Collection of formattedCollection of formatted
documentsdocuments
 Displayed in the InternetDisplayed in the Internet
with the help of a softwarewith the help of a software
called ‘Browser’called ‘Browser’
 Organized under a addressingOrganized under a addressing
structure called “domainstructure called “domain
Name”Name”

35. WEBCASTINGWEBCASTING
 Audio & video broadcastingAudio & video broadcasting
over netover net
 TV & Radio networks act asTV & Radio networks act as
independent broadcastersindependent broadcasters
Webinars are made possibleWebinars are made possible
Corporates used it for internal &Corporates used it for internal &
external usageexternal usage

36. DIGITAL VIDEO RECORDERDIGITAL VIDEO RECORDER
 Records video in a digitalRecords video in a digital
format to various memoryformat to various memory
mediummedium
 Different forms are STDifferent forms are ST
boxes, PMPboxes, PMP
 Camcorder- Camera with aCamcorder- Camera with a
DVRDVR
 Mobile phones are alsoMobile phones are also
integratedintegrated

37. NASCENT TECHNOLOGIESNASCENT TECHNOLOGIES
 BluetoothBluetooth
 RFIDRFID
 Ringtones, ringRingtones, ring
backtones, ring videobacktones, ring video
 Interactive televisionInteractive television
 Mobile NetworksMobile Networks

38. RADIO FREQUENCY IDENTIFICATION (RFID)RADIO FREQUENCY IDENTIFICATION (RFID)
 Purpose of identifying &Purpose of identifying &
trackingtracking
 Uses short wave radioUses short wave radio
frequency wavesfrequency waves
 Consists of IC, modem,Consists of IC, modem,
antenna, RFID reader,antenna, RFID reader,
RFID tagRFID tag
 Battery Assisted PassiveBattery Assisted Passive
RFID gives higher rangeRFID gives higher range
 Corporated with animals,Corporated with animals,
products or personproducts or person

40. BLUETOOTHBLUETOOTH
 Connects and exchangesConnects and exchanges
informations betweeninformations between
digital devicesdigital devices
 Short range radio frequencyShort range radio frequency
 Toothing- Bluetooth usedToothing- Bluetooth used
for social interactionsfor social interactions

41. RING TONES, RINGBACK TONES,RING TONES, RINGBACK TONES,
RINGVIDEORINGVIDEO
 Ringtones- Incoming call soundRingtones- Incoming call sound
 Kind of personalizationKind of personalization
 Ringback tones- Caller tunesRingback tones- Caller tunes
 Kind of commercializationKind of commercialization
 Incoming call in video formatIncoming call in video format

42. INTERACTIVE TELEVISIONINTERACTIVE TELEVISION
 Audience interact with television contentAudience interact with television content
 Viewers responds via text messaging, polling,Viewers responds via text messaging, polling,
websites etcwebsites etc

43.  Media multitasking & Co-activity capturedMedia multitasking & Co-activity captured
the marketersthe marketers
Multi issues can be viewed simultaneouslyMulti issues can be viewed simultaneously

45. STORAGE DEVICESSTORAGE DEVICES

46. OVERTHROW OF MOBILEOVERTHROW OF MOBILE

47. MOBILE COMPUTERSMOBILE COMPUTERS

48. TELEVISION OUTBREAKTELEVISION OUTBREAK

49. REMOTE SHAKE UPREMOTE SHAKE UP

50. SHIFT OF DICTAPHONESHIFT OF DICTAPHONE

52. Sixth Sense TechnologySixth Sense Technology