Relive everything from the PrintPower stand at Drupa 2012!

1. DRUPA – Print Power - Magazine Day – 11 May 2012

2. EMMA
represents the magazine media
accross Europe
15.000 magazine publishers
50.000 magazine titles
reaching 360 million EU citizens

3. EMMA
represents the magazine media
accross Europe
28 National association members
in 18 EU Member States
and 22 Corporate Members

4. Europe‘s
magazine sector is
doing well:

5. Germany:
ADAC motorwelt
13.643.161

6. Spain:
Pronto - circulation
3.489.303

7. Sweden:
Buffé – circulation:
2.019.500

8. France:
Téle Z - circulation
1.481.000

9. Poland:
Tele Tydzień - circulation
1.320.000

10. UK:
TV Choice - circulation
1.304.000

11. Strong magazine
brands:

12. Strong magazine
brands:

13. Europe‘s
magazine media:
in tune with
their
readers.

14. Average repertoire of different
printed newspapers and
magazines:
75% of smart-phone Nearly 90% of digital
users use mobile media news shoppers wish to
Digital natives: 25 continue receiving paper at
up 62% on last year home or in store.
Average adult: 17
(Source: National Readership Survey 2011, (Source: ComScore, 2011) (source: Nielsen media research, 2011)
2011)
hosted by European Magazine Media Association – www.magazinemedia.eu

15. Changing media consumption habits
The Economist: preference in accessing The Economist 2012 / 2014
80%
65%
The Future of Magazines and the Magazines of the Future
35%
20%
Print: today Digital: today Print: 2014 Digital: 2014
Source: The Economist, 2012
hosted by European Magazine Media Association – www.magazinemedia.eu

16. Tablet sales globally
326 million
65%
252 million
178 million
The Future of Magazines and the Magazines of the Future
104 million
64 million
2011 2012 2013 2014 2015
Source: The Economist, 2012
hosted by European Magazine Media Association – www.magazinemedia.eu

17. 4.137
Magazine Apps
development - globally
2.108
The Future of Magazines and the Magazines of the Future
108
April 2010 April 2011 January 2012
Source: iMonitor, McPheters & Company, 2012
hosted by European Magazine Media Association – www.magazinemedia.eu

18. Change in percentage of time spent
for reading magazines on an e-tablet (2010 – 2011)
versus other activities on an e-tablet
-4% -6%
The Future of Magazines and the Magazines of the Future
+10% +3%
Italy Spain
Germany
Source: BCG, 2012
France
hosted by European Magazine Media Association – www.magazinemedia.eu

19. Digital natives aged 15-24, are
“average issue readers” of
8 print newspaper and magazine titles
The Future of Magazines and the Magazines of the Future
compared to the
all-adult average of
Source: National Readership Survey (www.nrs.co.uk)
7 titles.
hosted by European Magazine Media Association – www.magazinemedia.eu

20. Digital natives aged 15-24,
have a repertoire of around
25 different newspapers
and magazines,
The Future of Magazines and the Magazines of the Future
compared to an average of
Source: National Readership Survey (www.nrs.co.uk)
17.
hosted by European Magazine Media Association – www.magazinemedia.eu

21. Print =
main source of
revenue
for Europe‘s
magazine publishers

22. Print =
key to develop
and maintain
the magazine brand

23. Print =
- enjoying reading
- loving to be stimulated
- looking to be surprised

24. European
Magazine Media
Association
www.magazinemedia.eu
Max von Abendroth, Executive Director
max.abendroth@magazinemedia.eu
Ph.: +32 2 536 06 04