22. How are Attitudes Measured contd. Example for Likert Scale Strongly agree Strongly disagree 5 4 3 2 1 The more that organizations know about me, the better they can meet my needs 5 4 3 2 1 I like to decide for myself when and where to look for product or service information 5 4 3 2 1 I like having a product or service Information communicated to me