PressPage is the leading technology provider for social media newsrooms, digital pressrooms and online media hubs.

2. PressPage is the leading technology provider for social media newsrooms, digital
pressrooms, online media hubs and brand journalism sites. www.presspage.com
EC=MCCorporate media: a market vision

3. Business model of traditional publishers under pressure
Brands spend less on advertising

4. Existing business model can’t finance earned media
Reduced sources for coverage & content creation
Less opportunity for free publicity

5. Free channel... but no control
In search of viable business models
Reliability as main comms tool?
Social channels are free... require large investment

6. A brand with a Facebook or Twitter account,
continously posting updates... is a publisher
Digital PR effort to address business conversion
Brands are media outlets: EC=MC
Owned media channel safeguards ‘content decay’

7. PressPage is the leading technology provider for social media newsrooms, digital
pressrooms, online media hubs and brand journalism sites. www.presspage.com
The HowCorporate media: technology as enabler

8. What is blocking companies in becoming publishers?

9. Strategy?
Content?
Organization?
Technology?

10. Comms responsible had no influence & control
On-time & real-time PR was impossible
Obstacles lead to less content
Brand missing out
Social channels as escape

11. Technology was usually standard web CMS tool
Built by general web designers; not specialists
Design was one dimensional; by the client
Project became expensive & incomplete

12. Newsroom underperformance
Technology was quickly outdated
Workflow enhancement was absent
Obstacles lead to less content

13. Most content was not search engine optimized
Content could not be shared
No content engagement options

14. PressPage is the leading technology provider for social media newsrooms, digital
pressrooms, online media hubs and brand journalism sites. www.presspage.com
The WhatCorporate media: pain and solution

15. CLOUD HOSTED
Power, speed, scalability and reliability.
CROWD INNOVATED
Development & improvement; utilizing the
wisdom of the crowd.
EFFICIENT
Workflow, development, and costs.
FUTURE PROOF
Client benefit: plug-in to fast web & social
developments.

16. PressPage is the leading technology provider for social media newsrooms, digital
pressrooms, online media hubs and brand journalism sites. www.presspage.com
Add compelling content
Easily add multi-media (videos, images,
audio, presentations, infographics) to your
news stories, articles, blogs and press
releases.
Effective online comms
Publish a news article in minutes with
intuitive technology, completely and
seamlessly branded in your corporate
website's look & feel.

17. PressPage is the leading technology provider for social media newsrooms, digital
pressrooms, online media hubs and brand journalism sites. www.presspage.com
Metrics
Track your newsroom's performance within
an intuitive dashboard or connect it with
your existing website's Google Analytics
account.
Integrated social distribution
Distribute all your articles instantly on
Facebook, Twitter and LinkedIn to
effectively attract visitors to your news
pages.

18. PressPage is the leading technology provider for social media newsrooms, digital
pressrooms, online media hubs and brand journalism sites. www.presspage.com
85%
Cost efficient
Make or buy? PressPage is a purpose-built
publication platform. We deliver 85% cost efficiency
versus in-house development of your newsroom.

19. PressPage is the leading technology provider for social media newsrooms, digital
pressrooms, online media hubs and brand journalism sites. www.presspage.com
88%
Increased unique page views
PressPage publishes your content straight into the
social and search worlds. Exposing your news
directly to your audiences.

20. PressPage is the leading technology provider for social media newsrooms, digital
pressrooms, online media hubs and brand journalism sites. www.presspage.com
182%
Increase in new visitors
PressPage allows your content to be discovered by
new members of your audience; actively increasing
your reach.

21. Be the source
All of your stories are published from your
URL, seamlessly branded in your current
website and published straight to your
social channels.
In control
Get instant, direct control over your content
publication process - with no need to
contact your web team or IT department.
Efficient
Save drastically on time and resources that
can be spent on developing great content!
PressPage is purpose-built technology for
social newsrooms, virtual press centres,
and online media hubs.
Knowledge is power
Get all the data you need to tailor your
content even better to the needs of your
audience and let your visitor numbers rise
to new levels.
Future proof
Constant platform updates ensure your
newsroom stays atop of latest web
developments. Stay current on PressPage's
latest features - no extra cost!
Effective
Quadruple your reach, boost your follower
base, get reactive media attention. Track all
with great platform analytics. Our client
testimonials and client showcases tell it all.
Our benefits

22. Testimonials
“Our online newsroom is the hub for our
content marketing efforts, which began
in earnest in mid-2013. PressPage
provides the technology platform that
allows us to promote our various forms
of content – articles, photos, videos,
infographics, SlideShare presentations –
via the channels where our audiences
are spending time. It brings readers
back to the newsroom and often to our
hospital’s general website for even more
information.”

23. Our workflow
Create
Simply create press releases, news
releases, blogs, statements and
more. Add multi-media (video,
photos, audio) to news stories with
incredible ease! To top it off; you
can include all sorts of
engagements features like polls,
comments boxes and contact forms.
Publish
Efficiently publish your optimised
online stories on your website's
newsroom. Simultaneously distribute
your published content to the
search and social worlds, as well
as, branded native Apps for mobile
devices.
Monitor
Get real time information on how
many people have visited your
newsroom, interacted with your
stories, downloaded your media
assets, and see what the ratio of
new and returning visitors is.
PressPage has customized metrics
to measure engagements and ROI.
Publish MonitorCreate

24. Our workflow
Create
Simply create press releases, news
releases, blogs, statements and
more. Add multi-media (video,
photos, audio) to news stories with
incredible ease! To top it off; you
can include all sorts of
engagements features like polls,
comments boxes and contact forms.
Publish
Efficiently publish your optimised
online stories on your website's
newsroom. Simultaneously distribute
your published content to the
search and social worlds, as well
as, branded native Apps for mobile
devices.
Monitor
Get real time information on how
many people have visited your
newsroom, interacted with your
stories, downloaded your media
assets, and see what the ratio of
new and returning visitors is.
PressPage has customized metrics
to measure engagements and ROI.

25. PressPage is the leading technology provider for social media newsrooms, digital
pressrooms, online media hubs and brand journalism sites. www.presspage.com
PressPage, Inc.
1603 Orrington Avenue, Suite 600
Evanston, IL 60201
United States
Book a demo:
http://www.meetme.so/PressPage_US
Visit our website:
www.presspage.com